Local SEO Expert
If your business operates on a regional level, investing in local SEO should be an integral part of your marketing campaign. Whether you are a brick-and-mortar business or service-area business, standing out amongst the local pack is a top priority. Local SEO aims to improve your visibility in the search engine results in a specific location, unlike national SEO, which is focused on rankings across the country.
Well-implemented local SEO will also help to improve your chances of effectively competing against larger domestic enterprises with access to more resources. Considering that search engines highly consider the searcher’s geographic location, investing in local SEO often translates to increased traffic, conversion, and sales. Keep in mind the fact that 35% of all search traffic is local. This is a significant amount of traffic and potential customers that your business could be missing out on.
To help you optimize your business for local SEO, we have outlined some expert local SEO tips you can do yourself.
- Optimize Your Google My Business Listing
This is perhaps the easiest and most effective way of gaining visibility in local search results. Google is always looking to provide users with relevant, authentic, and useful content. Google My Business acts as a tool for Google to verify that your business is genuine. Once you meet Google’s requirements, you can find your business listed at the top spot of the coveted sidebar section in Google’s local search.
To optimize your business for Google My Business
– Create and verify
– Ensure that the information provided is correct and up-to-date
– Publish posts and share messages with customers using Google Posts
– Encourage customers to leave reviews online
– Respond timely and appropriately to reviews
- Build and Manage Customer Reviews
Customer reviews are some of the most powerful local ranking factors. When ranking, search engine algorithms often take into account the volume of reviews you get, how frequently, the ratio of positive to negative reviews, and the number of reviews using keywords.
Encourage your customers to leave reviews online and respond to them in a timely manner.
- Make Sure Your Website is Mobile-Friendly
It is estimated that nine out of every ten smartphone users do local searches on their phones. As such, making your website fast and mobile-friendly is necessary if you want to remain relevant in the local pack.
- Ensure Your Business Name, Address, and Phone Number is Consistent Online
To achieve a higher ranking in the local search results, you have to make sure that both your customers and search engines can easily find your business. All directories where your business is listed online should have the same exact name, address, and phone number. This not only helps to increase your visibility online, but it also helps to enhance your local SEO.
- Consider Local News and Events When Creating Content
One of the best ways to attract your customers’ attention is to publish content that touches on issues that are directly affecting them. This can include adding location-specific webpages providing relevant and quality local content or publishing blog posts that address local stories, news, and events.
So there you have it, 5 of the top local SEO tips that you can easily do on your own. By investing a little of your time and effort, you may be well on your way to the top of the local pack.
Contact a Local SEO expert at Brooks Internet Marketing to learn how Brooks Internet Marketing’s highly effective SEO campaigns actually work to rank your business. We offer free 30-minute screen share consultation!
Brooks Internet Marketing
1404 South Jones Boulevard, Las Vegas, NV 89146