Keyword research is the heart of any high-performing SEO campaign.
Tips On How To Do Keyword Research
With recent updates to Google’s algorithm, search relevance has become more important than anything else. If the page doesn’t answer the query, Google isn’t going to rank it as easily.
This is why it’s time to sit down and tighten your approach to keyword research.
Focus on Niche Relevance
It starts with niche relevance, especially with the new Google algorithm.
This means you have to fine-tune how you approach niche research. Each keyword has to be focused on your specific niche and it needs to add value to your website.
If you are selling acne products, you want to focus on skincare keywords. This is how you are going to build a proper website that ranks well on Google and earns its respect. Tossing random keywords together isn’t going to cut it and that is a common mistake people make.
Use Browser Plugins for Search Traffic Estimations
Good browser plugins such as Keywords Everywhere (Paid) or Surfer SEO (free) are a good starting point. These are going to provide search traffic estimates for each query in Google.
Once you download them, you will see a small number pop up in Google beside each keyword that’s typed in. It’s relevant, up-to-date information that is going to let you know what people are searching for in your niche.
The more you research on Google, the more you are going to learn about what works and what doesn’t. These are great tools that are going to get the job done when it comes to doing targeted keyword research.
Target Low Competition Queries
Targeting low competition queries is a must in this day and age.
The idea is to target queries that are easy to rank for. Over time, you are going to see a constant drip of targeted traffic coming to your website due to ranking well on Google/Bing. Continue to do this for 50-100 pages and the results will snowball into monumental traffic.
The beauty of doing this is you are not going to face serious hurdles along the way. Once you tighten your approach to keyword research, the results will come.
Yes, it’s nice to go after low competition keywords, but intent still matters. You have to find the right balance.
What does intent mean?
The idea is to focus on what the user’s intent is going to be. Do they want to buy something and have their credit card ready (i.e. best, affordable, review). These are modifiers users will use when they want to make a purchase right away.
On the other hand, informational keywords and modifiers (i.e. when, how) don’t yield as many results. It’s important to hit the right balance.
These are the tips you have to focus on when it comes to new-age keyword research.
Don’t just look at traffic numbers and assume that’s the way to go. This is how mistakes are made and you end up with a long list of underperforming pages on your website.
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