How to Use Headings on Your Site
Your H tags are one of the most important elements when it comes to on-page SEO. Not only do they help web visitors understand the structure and meaning of your content, they are an essential ranking signal for search engines.
Each time you publish a blog post or page on your website, search engine bots scan your headings to make sense of your content. Without the headers, it will be difficult, if not impossible for search engines to properly crawl and index your pages.
However, as simple as the practice of using headers appears, many people often get it wrong and unknowingly hurt their chances of better ranking on search engine result pages (SERPs). In this post, you will learn the simple ways to do your H tags for effective results.
What Are H Tags?
H Tags are HTML tags that indicate headings on a webpage. HTML stands for Hypertext Markup Language and it’s used by most websites to create webpages. HTML has six different heading tags, starting from H1 (the biggest) down to the least in the sequence.
H1s Are The Most Important In Content
Of all the heading tags, H1 is considered one of the most important tag and is traditionally used to capture the title or headline of your article or page on your website. The heading tag also acts as an information guide for the search engine bots as it’s the most visually notable content on the page. Thus, it should include relevant keywords or search terms that people are likely to use when looking for a product or service related to yours.
H1 Tag Optimization Tips
- Always use only one H1 per page/articles
- Wrap your page or blog title in H1
- Include primary keywords for the content in the H1
- Avoid getting the H1 saturated with too many keywords
- Use between 60-70 characters in the tag length
Making The Most of H2, H3…Tags
Headings 2, 3, etc are equally important H tags used to break web pages page and content, generally, into logical structures. Most readers like to scan content to get an idea of what the text, sentence or paragraph is about.
The H2 and the likes help readers to navigate through web content in a meaningful and intelligible manner. Unlike H1, H2-H6 can be used more than once and they can appear anywhere in the body of the contents. However, it’s best to ensure that H tags are used in logical order within each section of content.
H2, 3, etc Tag SEO Tips
- Always write brief, well-articulated H2 through H6 tags
- Avoid using links in heading tags, unless you intend to take readers away from your page
See how H Tags are used in this blog post…
H1 tag: H Tags: How To Use Headings Correctly On Your Websites
H2: What Are H Tags?
H2: H1 Tag Are The Most Important
H3: H1 Tag Optimization Tips
H2: Making The Most of H2, H3…Tags
H3: H2, 3, etc Tag SEO Tips
H2: Wrapping Up
H4, H5, and H6 are rarely used. They are useful for breaking up content in long reads.
Using your H tags properly is helpful for your users as well as for search engines. Heading tags increase user experience, improve accessibility and could play a significant role in your page ranking. So, always remember to use them in your copy, just ensure you use them correctly.
Brooks Internet Marketing
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