How Broken Links and Redirects Can Damage Your Website’s SEO

How Broken Links and Redirects Can Damage Your Website’s SEO

In the vast and intricate world of SEO (Search Engine Optimization), where every pixel and link counts, broken links and redirects often play the role of silent saboteurs. They lurk beneath the surface, unnoticed by many, yet capable of wreaking havoc on your website’s search engine rankings. In this blog post, we’ll delve into the importance of keeping your website free from broken links and redirects, and how neglecting them can significantly impact your SEO efforts.

Understanding Broken Links

Broken links, often called dead links or 404 errors, are a common nuisance in web maintenance. These digital anomalies arise when a hyperlink on your website directs users to a URL that has ceased to exist. The reasons behind broken links are as diverse as they are frustrating:

  • Page Deletion or Content Removal – In the process of refining your website’s content, you may have opted to delete certain pages or eliminate specific pieces of content. However, the oversight of not updating the corresponding links can result in broken pathways for your users.
  • URL Changes – The evolution of your website’s design or the restructuring of its URLs can inadvertently render older links obsolete. While such updates may enhance the user experience or streamline navigation, failure to revise existing links can lead to dead ends for your visitors.
  • External Sources –The interconnected nature of the internet means that links can extend beyond the confines of your own domain. When your website references external sources through hyperlinks, any alterations or removals made by the owners of those external sites can render those links broken. Whether it’s a removal of the target page or a modification of the URL, these external changes can disrupt the seamless flow of information on your website.

Understanding the multifaceted origins of broken links is crucial for maintaining the integrity and usability of your website. By proactively addressing these issues through regular audits and diligent link maintenance, you can ensure that your digital domain remains a seamless and navigable resource for your audience.

The Impact on SEO

The impact of broken links and redirects on SEO is profound and multifaceted. Here’s a deeper look at how these issues can affect your website’s search engine optimization efforts:

  • User Experience – Broken links disrupt the smooth navigation of your website, leading to a poor user experience. Visitors encountering dead links are likely to leave your site, increasing the bounce rate and signaling to search engines that your content may not be relevant or reliable.
  • Crawlability – Search engine bots regularly crawl websites to index content. Broken links hinder this process, preventing bots from accessing and indexing your pages effectively. This can result in lower visibility and rankings for your website.
  • Link Equity – Inbound links, also known as backlinks, are crucial for SEO. However, if these backlinks point to pages with broken links, they lose their value. This dilutes the link equity (or link juice) passed from external sites to yours, impacting your site’s authority and ranking potential.

In essence, broken links and redirects can significantly undermine your SEO efforts by impairing user experience, hindering crawlability, and devaluing inbound links. Addressing these issues promptly and effectively is essential for maintaining and improving your website’s search engine visibility and rankings.

The Role of Redirects

Redirects play a crucial role in website management and SEO, guiding users and search engine crawlers from one URL to another. However, understanding the nuances of different types of redirects is essential for maintaining and enhancing your site’s search engine performance.

1. 301 Redirects

A 301 redirect signifies a permanent move from one URL to another. This type of redirect is invaluable when you’ve permanently relocated content or restructured your website. From an SEO standpoint, 301 redirects are highly beneficial:

  • Preserving Link Equity – When you implement a 301 redirect, you’re essentially telling search engines that the original page has moved permanently to a new location. As a result, any inbound links (backlinks) pointing to the old URL will pass their authority (link equity) to the new destination. This preserves the SEO value built up by the original page.
  • Maintaining User Experience – From a user perspective, encountering a seamless 301 redirect ensures a smooth browsing experience. Users are automatically redirected to the relevant page without encountering a dead end (404 error), reducing frustration and increasing the likelihood of continued engagement with your website.

Potential Pitfalls of 301 Redirects

While 301 redirects are powerful tools for SEO, they must be used judiciously to avoid unintended consequences:

  • Redirect Chains – Over time, excessive implementation of 301 redirects can lead to the formation of redirect chains. A redirect chain occurs when multiple redirects are in place between the original URL and the final destination. These chains can significantly slow down page load times and confuse search engine crawlers, potentially impacting your site’s crawlability and indexation.
  • Crawl Budget – Search engines allocate a finite amount of resources, known as crawl budget, to crawl and index websites. Redirect chains and excessive redirects can consume a significant portion of this crawl budget, resulting in fewer resources being allocated to index your site’s content effectively.

2. 302 Redirects

In contrast to 301 redirects, which signal a permanent move, 302 redirects are temporary in nature. They indicate that the content has temporarily moved to a new location but is expected to return to its original URL in the future. While 302 redirects serve a purpose in certain scenarios, they come with their own set of SEO considerations:

  • Limited SEO Value – Unlike 301 redirects, which pass link equity to the new destination, 302 redirects do not transfer this SEO value. Consequently, using 302 redirects for permanent content moves can result in a loss of rankings and traffic, as search engines may not attribute authority to the redirected page.
  • Potential Misuse – Due to their temporary nature, 302 redirects are prone to misuse. Some website owners may inadvertently use 302 redirects for permanent changes, unaware of the SEO implications. It’s essential to carefully evaluate the nature of the content move and choose the appropriate redirect type accordingly.

In the intricate dance of website management and SEO, redirects play a pivotal role in guiding users and search engines to the right destinations. By understanding the distinctions between 301 and 302 redirects and their respective SEO implications, website owners can make informed decisions to preserve link equity, maintain crawlability, and enhance user experience. Whether orchestrating a permanent content migration or implementing temporary changes, strategic redirection can be the difference between seamless transitions and SEO setbacks.

How Broken Links and Redirects Can Damage Your Website's SEO Orange County

Mitigating the Damage

Mitigating the damage caused by broken links and redirects is crucial for maintaining your website’s SEO health. Here’s an expanded look at the practices mentioned:

1. Regular Link Audits

Performing regular link audits is akin to conducting routine maintenance on your website’s infrastructure. Utilize tools like Google Search Console, Ahrefs, or Screaming Frog to scan your website for broken links. These tools can efficiently identify URLs that lead to non-existent pages, enabling you to address them promptly. By fixing or removing broken links, you ensure that visitors encounter a seamless browsing experience devoid of dead ends. Moreover, optimizing crawlability enhances your website’s chances of being fully indexed by search engines, thereby improving its visibility and ranking potential.

2. Implement Proper Redirects

Redirects serve as bridges between old and new URLs, guiding users and search engine crawlers to the correct destination. It’s imperative to choose the appropriate redirect status code based on the nature of the change. For permanent URL changes, employ 301 redirects, signaling to search engines that the move is permanent and preserving the SEO value of the original page. In contrast, reserve 302 redirects for temporary alterations, as they indicate a temporary relocation and do not pass on the same SEO benefits as 301 redirects. Additionally, ensure that redirects are configured correctly to prevent the formation of redirect chains or loops, which can hinder user experience and confuse search engine bots.

3. Monitor Backlinks

Backlinks are valuable endorsements from other websites, contributing to your site’s authority and search engine rankings. However, these endorsements lose their potency if they lead to broken links. Keep a vigilant eye on inbound links pointing to your site and proactively communicate with webmasters to update any outdated or broken links. By maintaining a healthy backlink profile, you preserve the integrity of your website’s link ecosystem and safeguard its SEO standing.

4. Update Internal Links

Internal links form the backbone of website navigation, guiding users to relevant content within your site. As you make changes to your website’s structure or content, it’s imperative to update internal links accordingly. Failure to do so can result in broken links, impeding navigation and diminishing user experience. By consistently auditing and updating internal links, you ensure smooth navigation for visitors and reinforce the coherence of your website’s architecture.

In essence, mitigating the damage caused by broken links and redirects requires a proactive approach to website maintenance. By conducting regular audits, implementing proper redirects, monitoring backlinks, and updating internal links, you fortify your website’s SEO foundation, enhancing its visibility, credibility, and user experience in the digital landscape.


In the intricate ecosystem of SEO, every link matters. Broken links and redirects, if left unchecked, can silently undermine your website’s visibility, authority, and user experience. By diligently monitoring and maintaining your site’s links, you can safeguard against these silent saboteurs and pave the way for improved SEO performance and higher rankings in search engine results pages. Remember, in the world of SEO, a well-maintained link is not just a pathway but a cornerstone of success.

Frequently Asked Questions (FAQs)

Here are some FAQs about broken links and redirects:

Q.  How do broken links impact SEO, and why is it essential to fix them promptly?

Broken links disrupt the user experience, increase bounce rates, and signal poor website quality to search engines. Fixing them promptly is crucial to maintain a seamless browsing experience and preserve SEO rankings.

Q. Can broken links result in penalties from search engines?

Yes, search engines may penalize websites with a high number of broken links, considering them indicative of poor website maintenance and user experience.

Q. Is there a tool to help identify and fix broken links on my website?

Yes, there are several tools available, such as Google Search Console, Ahrefs, or Screaming Frog, that can scan your website for broken links and provide insights on how to fix them.

Q. Do broken links affect a lot of websites, or is it only a minor part of SEO?

Broken links can affect a lot of websites, regardless of their size or industry. They are a crucial part of SEO maintenance and can significantly impact a website’s performance if neglected.

Q. How do broken links affect images on my website?

Broken image links can lead to a poor user experience, as users may encounter missing or irrelevant images. This can negatively impact user engagement, bounce rates, and overall website quality.

Q. What role does anchor text play in the context of broken links and SEO?

Anchor text is the clickable text in a hyperlink. When anchor text leads to a broken link, it disrupts the user experience and can harm SEO rankings, as search engines rely on anchor text to understand the context and relevance of linked pages.

Q. How can broken links affect my business’s social media presence?

Broken links shared on social media platforms can damage your business’s reputation and credibility. Users who encounter broken links may perceive your business as unreliable or unprofessional, impacting conversions and brand trust.

Q. Do broken links affect URL structure, and if so, how?

Broken links can disrupt the coherence of a website’s URL structure, leading to inconsistencies and confusion for both users and search engines. This can negatively impact SEO rankings and overall website quality.

Q. What happens when visitors encounter an error page due to a broken link (e.g., “Page Not Found”)?

When visitors encounter a “Page Not Found” error page, also known as a 404 error, they are more likely to leave your website (increasing bounce rates) and seek information elsewhere. This can result in lost opportunities for conversions and diminish overall website quality.

Q. How do broken links affect SEO rankings and the visibility of my webpages in search engine results?

Broken links can harm SEO rankings by signaling poor website quality and detracting from the user experience. Additionally, search engines may struggle to crawl and index affected webpages, resulting in decreased visibility in search engine results pages (SERPs).

Combat Broken Links and Redirects with Brooks Internet Marketing Today!

In the fiercely competitive digital landscape, the last thing you want is for broken links and redirects to hinder your website’s SEO performance. Brooks Internet Marketing recognizes the critical role that a seamless link profile plays in improving online visibility and relevance in search results while avoiding penalties. Our team is dedicated to helping you fortify your website’s navigation against these silent saboteurs. With our expertise and tools, we’ll pinpoint errors, improve navigation, and ensure that people find the information they need effortlessly.

Take proactive steps now to unlock your website’s full potential and stay ahead of the competition. Contact Brooks Internet Marketing for expert tips and ways to optimize your SEO strategy, and empower your online presence today!

What is E-A-T And How Do You Optimize It?

What is E-A-T And How Do You Optimize It?

What does E-A-T mean, where did it come from, why’s it important to website ranking, and how do you optimize for it? For answers to these questions and more about E-A-T, read on. 

To get things going, let’s start by looking at the abbreviation means. E-A-T is short for expertise, authority, and trust and is derived from Google’s Search Quality Guidelines – a document that the tech company gives to all its Search Quality Raters around the world. Who are Search Quality Raters and what do they do? Search quality raters are people whose work is to rate the quality of the results the search engine (Google) provides so that it has an easier time keeping track of websites its algorithm is rewarding. 

So, what is E-A-T’s Quantifying Measures?


Expertise, in essence, refers to the quality of a website’s content, its authoritativeness, and reliability. If the content you post on your site is being written by people who don’t understand your niche, or is of low quality, chances are Google’s algorithm will notice this and not reward the site with rankings. The search engine generally doesn’t condone such behavior.


Authority is generally measured by a site’s recognition and value amongst its competitors and peers in its niche. When trying to determine your site’s authority, there are two important questions you need to ask yourself:

Is my site a topic of discussion in any authoritative panel? 

Is it getting a substantial number of backlinks? 


Trust, on the other hand, is measured by what people are saying about a website or business. One thing worth noting about Google is that the search engine company values semantics. This means that if your target audience has positive things to say about your services or products and your online reviews are generally positive, then Google will see your business/site as dependable and reward you for it.

The seo website also has a domain analysis tool which can give you your website’s overall “spam” score.  This score is supposed to give you an overall “trust factor” for your website as well.  The lower the score the more trustworthy your website is.  The higher the score the more spammy your website appears.

Why is E-A-T Important for SEO? 


The reason why E-A-T has become so important is that as Google has continued to evolve, it’s transitioned from a simple search engine to a solution that provides specific answers to very specific questions/queries. This phenomenon has been highly successful, and that can be partly attributed to the introduction of Google Home devices and Voice Search

For instance, let’s say you ask your Google Nest a very serious question like how to know whether the cut you just accidentally gave your hand by cutting carrots while making dinner is serious enough to have to go to the hospital or not. When you ask Google Nest your question, you trust that the device will provide you with the right answer, right? Now, imagine what would happen if the search engine provided you with the wrong, randomly-ranked answers. 

To ensure this never happens, Google does its best to make sure that it only ranks sites with high expertise, authority, and trust. This, for the search engine, is essential in ensuring that the information it provides is always accurate and dependable.

Google is responsible for providing the most appropriate answers to what its users are seeking or risk bad publicity and being sued. While the search engine has no emotions of benevolence, it understands that it has a responsibility towards its users and always does its best to provide as much precise and accurate information as it can. 

So, the reason why E-A-T is vital is that the search engine company has to look into the type of information it provides through search results and how it can ensure that results are always correct. 

Which Industries Does E-A-T Impact the Most? 

YMYL is an acronym that Google uses and is short for ‘Your Money or Your Life.’ While it might sound somewhat threatening, it isn’t. Essentially, YMYL refers to websites that deal with peoples’ lives, their health, or their financial situation. For instance, websites related to the medical and health industries automatically fall under the ‘Your Life’ section while those that take credit card information from users or sell products fall under the ‘Your Money’ section. All websites that offer health-related information or have an e-commerce element fall under E-A-T’s scrutiny.  

And while E-A-T’s scrutiny is implemented on all websites, its main focus is on health and finance-related sites as Google is looking out for the reliability and quality of the information being shared.

Why is E-A-T a Big Thing Right Now? 

In 2018, Google released a crucial algorithm update that impacted the rankings of many websites. A change in Search Quality Rating Guidelines that was highly publicized, and which appeared to have a significant impact on how websites were ranked, was the E-A-T update. Websites that were most affected by this update were those revolving around wellness, health, and medical.

Dozens of diet-related websites saw their ranking fall too as Google deemed that the information they were providing wasn’t written by professional/qualified medical experts. This caught the attention of the SEO community as it raised a huge red flag, which meant everybody had to follow the guidelines carefully. This new update forced website owners to take time and think about their content and ensure that it was written from a professional, qualitative viewpoint. 

Due to this update, more people are working hard to become E-A-T compliant and are more conscious of how they present their businesses online. The update presents a great opportunity for website owners to build credibility with their customers and comply with any future and past Google algorithm updates.

Here is How to Ensure Your Website is E-A-T Optimized

  1. Audit Your Brand

One aspect that makes any site reliable to Google and users is when a renowned individual willingly associates themselves with you. Having a well-known and influential personality back your brand will automatically put your site in good books with Google. If you publish wellness or health-related content or are part of the financial industry, it’s always a great idea to have a respectable and influential individual backing your business. This helps establish trust. 

We’ve noticed that many websites have managed to improve their ranking on Google during the E-A-T update period as they had author bios and pictures for specific content written about financial or medical topics, including the author’s qualifications and credibility. On the other hand, content that lacks information about the person who wrote it is generally disregarded and typically ranks poorly.

You can mention prizes, awards, and qualifications your business has achieved. Showcasing your accomplishments and successes works wonders for developing a good rapport and credibility with potential customers and leads and helps the search engine understand that you’re E-A-T compliant. 

  1. Review the Content You Publish on Your Website

For your site to maintain a dynamic online presence, there are a few questions you need to ask yourself first concerning the content you create:

Does my content highlight my expertise?

Does it have sufficient width and depth to provide a professional context on whatever topic I’m writing about?

Is it better than what is on my competitors’ and peers’ websites?

Can the information I provide be considered the best in class? 

  1. Ensure You Provide Quality and Trustworthy Content From Here on Out

The practice of providing high-quality and dependable information can become quite useful for you as a business. Consider building a framework that guarantees the proficiency of the people writing on/for your website. Sites like Kola Tree allow users to hire freelance experts in matters related to medicine or science. With such options, finding an expert that can create well-written, trustworthy, and authoritative content for your website shouldn’t be that difficult. 

  1. Thoroughly Promote Your Authority 

One way to accomplish this is to make sure you get featured or mentioned on other authoritative publications within your industry. This is one of the best ways to establish authority. If you need help implementing E-A-T, consider getting in touch with a professional search engine optimization consultant for guidance and advice. 

E-A-T SEO checklist:

Positive reviews

Strong and Quality backlinks

Relevant content

Quality content

Reasonably long content

Proven expertise in your niche

Trustworthiness of brand

Are people sharing your content?


E-A-T (expertise, authority, and trust) is especially important for websites classified as YMYL (Your Money or Your Life) such as those in the financial and medical sectors. After Google’s August 2018 update hit diet and nutrition websites hard, website owners realized the importance of the E-A-T update. The term is derived from Google’s Search Quality Guidelines, and the search engine is quite specific about what makes a website with high E-A-T. If you own a website, then this is something that you need to keep in mind as we move forward irrespective of your industry and niche. 

Google’s perspective aside, E-A-T is a useful tool for building credibility with audiences and implementing the guidelines that guarantee your compliance with E-A-T. Remember to check the expertise and credibility of the individuals creating content for your site, and always make sure you attach a name, face, and qualifications to all your posts. Enforcing the tips mentioned here will help demonstrate the genuineness of your content to your audience while making your site E-A-T compliant per Google’s Search Quality Guidelines.

For more information on how can help you with What is E-A-T And How Do You Optimize It?, please contact us here: (702) 249-0905.

Please visit us on VegasFuse.

Simple Steps to Optimize Your URLs for SEO

Simple Steps to Optimize Your URLs for SEO

Even in the face of fierce competition, optimizing your website for search engines will guarantee consistent, long-term traffic to the site. Yes, you may not have control over many SEO factors, such as who your competitors are and what they are doing. But you can still benefit from on-page optimization, which is very much in your control.

One on-page best practice that’s actually stood the test of time is URL optimization. Although it may look insignificant to many site owners and content creators, it can deliver a huge benefit to your site SEO-wise. 

So, let’s talk about how you can help your pages and posts rank better on search engines by optimizing your URLs.

URL Optimization; Does It Really Matter?

Yes, a well-structured SEO-friendly URL is important for both search engine and user experience. Such URLs look concise and clean. They are easier to share and provide enough information for search engines about the page.

While search engines factor many variables into their decision-making process, URLs are an important part of it all. Therefore, optimizing your URLs will go a long way to help your pages rank higher while giving your site an overall boost.

How to Optimize URLs for SEO and Increase Rankings in SERPs

Are you looking to make your website more successful? One of the best ways to do that is to optimize your URLs for SEO. Improving the structure and layout of website URLs can greatly help improve organic search traffic, click through rate, and rankings in SERPs.

The first thing you should consider when optimizing URLs is the structure and length. As a general rule, shorter web page addresses are better than longer ones since they are easier for users to remember and link directly to. Additionally, shorter URLs can also reduce file size, which makes them load faster, which helps with user experience and ranking signals from major search engines like Google. When it comes to structure, try using hyphens rather than underscores between words as this will make it easier for search engine crawlers to crawl your site correctly.

Another factor in optimizing URLs is using HTTPS versus HTTP as websites that switch over to HTTPS have seen an increase in organic visibility as well as click-through rate on queries. This is due largely in part because HTTPS has become a ranking signal since its implementation back in 2018 by Google Chrome and other popular search engines like Yahoo! & Bing. In addition, when structuring your subdomain, be sure that it’s relevant to the content of your post or website so that users know what they are getting into before they click the link.

Lastly, when creating URL structures, try making them descriptive yet short so that both crawlers and users can quickly understand what the page is about before clicking on it. If done correctly, this can help with SERP rankings by providing more context around what type of queries may lead people towards something related to your page or post. Plus, it’s always good practice to include keywords within your URL so that you can get an added boost from potential keyword ranking opportunities.

By following these steps, you should be able to effectively optimize your URLs for SEO, which can help improve website traffic, click-through rates, and overall rankings in SERPs. So if you want to reap these benefits, then get started today by optimizing all of the important pages on your website or blog!

What Is a URL Slug?

A URL slug is part of a URL that identifies the particular page or post within a website. It is typically located after the domain name, and before any query string parameters. A good URL slug should be easy to read and remember, as it is generally used in link building and search engine optimization (SEO).

One important thing to consider when creating a URL slug is that it should contain relevant keywords and phrases that are related to the content of your page or post. This will help search engines better understand what your page or post is about, increasing its chances for higher rankings and increased visibility. Additionally, including keywords in your URL slugs can help users better understand the page or post simply by looking at the URL they are visiting.

When selecting appropriate words for your slugs, be sure not to include too many unrelated words as this could lead to an overly long URL that might not make sense to users. Similarly, try not to use any stop words such as “a”, “the”, “of” etc, as they are generally ignored by search engines when indexing web pages.

Finally, it can also be beneficial to use hyphens rather than underscores when separating words in your URLs, as search engine spiders can more easily distinguish between separate words when using hyphens instead of underscores. This again helps with SEO by providing greater clarity about what each word within the slug means.

Overall, choosing an effective URL slug for your web pages or posts is an important step in ensuring that your content does well with SEO. By keeping these tips in mind, you can ensure that you’re creating optimized URLs that give users a better understanding of what they will find on each page or post while also helping them come up higher in SERPs!

Are Keywords in URLs Used for Ranking?

When it comes to search engine optimization (SEO), website owners often ask whether keywords in URLs are used for ranking. The short answer is yes, keywords in URLs can have an impact on SEO rankings.

It is important to understand that the use of keywords in a URL does not guarantee higher search engine rankings. Rather, how you use them will determine how much impact they have on your SEO strategy.

With that said, having relevant and descriptive words can help make a web page easier to find by both search engines and humans. For example, if you are selling running shoes, then including the words “running shoes” in the URL of your product page helps users and search engines easily identify what you are offering. In addition, when someone searches for running shoes, having this keyword in the URL of your page can increase its chances of showing up higher in search engine results pages (SERPs).

Keywords can also be used to prioritize order when creating a sitemap or emphasizing certain pages over others. By using specific keywords or phrases within the URL structure of a web page, it can help improve its discoverability as well as its relevance within SERPs. Additionally, research indicates that long-tail keywords (i.e., three or more words) provide more value than shorter ones (i.e., two words).

Furthermore, URLs should be kept short and easy to read for both users and search engines alike. This means avoiding long strings of characters or numbers that don’t make sense from a user perspective; instead use keywords that enhance readability. Additionally, hyphens should be used instead of underscores to separate words within the URL so browsers can easily interpret them correctly.

Ultimately, although keyword placement within URLs may not dramatically affect SEO rankings, including them does have some benefits and should be included as part of any effective SEO strategy. Utilizing longer-tail keywords along with easy-to-read URLs may help boost organic traffic—which is always good news for website owners!

Benefits of Optimizing Your URLs

Search engine optimization (SEO) is a vital part of any successful website or online business. Optimizing your URLs can greatly improve your SEO efforts, helping your pages appear higher in organic search engine results and draw more traffic to your site. Here are just a few of the many benefits of optimizing your URLs for SEO.

1) Improved User Experience: A well-crafted URL can provide more information about a page’s content, making it easier for visitors to figure out where they are on your site and if it’s relevant to their interests. This improved user experience encourages people to stay on the page longer, increasing the chances that they’ll convert into customers.

2) Easier Crawling and Indexing: Search engines have difficulty crawling long URLs with multiple parameters, so including keywords in your URL can help them identify what the page is about and whether it should be indexed for search results. This can give you an edge over competitors who neglect this crucial step.

3) Brand Recognition: Including relevant keywords in the URL ensures that people searching those terms will come across your brand before anyone else’s. It also makes it easy for users to remember the address of a specific page, which helps boost visits from repeat visitors and encourages sharing.

Optimizing URLs is just one strategy you can use to improve your website’s ranking on search engine result pages (SERP). Along with keyword-rich content, optimized metadata, and backlinks from authoritative sources, optimizing URLs is an essential tool for improving organic visibility in searches and driving more traffic to your website.

Best Practices for Creating SEO Friendly URLs


#1: Keep it as simple as possible

If you can’t read every word in your URL, why do you think search engines would? Search engines understand that users read the URLs before clicking, and that will be a problem if your URL is not readable.

As they read the content on your page, search engines also read the words in the URLs. This helps them understand your content, so they can connect you to the right target audience.

For example, which of the URLs below do you think will give you the best result when looking to buy a brown leather jacket?


Of course, you will go for the first URL; so also will search engines.

#2: Include keywords in the URLs

You should always include your target keyword or phrase in the URL and not only in the body of the page. It is also important that the keyword be positioned at the beginning of the URL. This is because search engine spiders give less significance to words towards the end of a URL.

However, be careful not to use too many keywords in the URL. It is called keyword stuffing – and that will lead us to the next point about creating SEO-friendly URLs.  

#3: Don’t keyword stuff the URL

It can be tempting to want to include multiple keywords in the URL. This is especially true when the page is useful for a number of different keywords. But that is not a good practice, and search engines usually penalize users for doing it.

Keyword stuffing will harm your SEO, so don’t do it. Instead of trying to squeeze multiple keywords into the URL slug, choose just one of the keywords and let the content of the page drive the rest of the conversion.=

#4: Separate words with hyphen, not underscore

When optimizing your URLs, the way you separate words is very important. Instead of using underscore to separate the words in your URL, consider using a hyphen. This is because Google robots are designed in such a way that they read hyphens as spaces between words but read words connected by an underscore as one word.

So if you would like to increase your chance of getting ranked, you need to pay special attention to this rule. See what we mean in the example below:

  •  Correct:
  •  Incorrect:

#5: Don’t use capital letters and special characters in your URLs

Capital letters in URLs will only confuse both search engines and readers. They can make it exponentially difficult to understand your URL. At the same time, avoid using special characters and symbols in your URLs.

Special characters and symbols can break your links, so it’s better to avoid them completely. Even if you use “&” in your page title, you don’t have to use that in your URL, too.

#6: Avoid using dynamic URLs

A dynamic URL is automatically generated when your page is loaded, and usually contains unnecessary parameters that can cause crawling issues. Such parameters could include “=,” “&,” and “?”.

Instead, use a static URL that stays consistent every time your page is accessed. 

#7: Limit the number of folders in your URL structure

Be careful not to load your URLs with unnecessary folders. Instead, use only the amount of folders that are needed in your URL structure. Remember, URL structure can signal the importance of a page on your site.

#8: Block bad URLs with Robots.txt

Duplicate content on your site can get you penalized. So, avoid this by blocking search engines from indexing multiple URLs to the same content. Sometimes, duplicate URLs of a particular content may be generated on your site, especially if you have features creating filters on your site. But you can block extra dynamic URLs that could be generated by these features with Robots.txt.

#9: Add mobile URLs to a sitemap

Some people may argue that if your site is responsive, you don’t need to indicate mobile-friendly pages on the site. Well, it is better to be on the safer side. So, tell major search engines like Google which pages on your site are mobile-friendly in a sitemap.

Remember, mobile-friendly pages have a better chance of ranking higher in mobile search results. And more than 60% of searches conducted today are done from mobile devices. Hope you get the gist!

#10: 301 Redirect broken links

If you must change a URL for any reason, remember to let search engines know about this change, too. Changing a URL means you are removing a page that has already been indexed and other sites have linked to. That can cause you to lose your high-ranking position on search engines because they won’t be able to find the page again.

But you can prevent that from happening by implementing a 301 redirect on the old URL to notify Google bots that the page has moved to a new destination.

#11: Use canonical URLs

Duplicate content can be accidentally created on your site, and it can get you penalized by search engines. Prevent this from happening by using canonical URLs to specify which of the URLs you want the search robot to index. 

3 different ways to do it:

Use dynamic content

When multiple URLs have been created for the same content on your site, you can tell search engines which of the URLs should be chosen as preferred. Just locate all the other URLs and add a rel=”canonical” element in the head of the pages except the one you want to use as preferred.

Example: <link rel=”canonical” href=”/>

Use preferred domain redirect

Surprisingly, search engines will see and as two different websites. So, avoid the issue of duplicate content by setting your preferred domain redirect as either or This will redirect your non-preferred domain to your preferred domain.

Canonicalize your IP

This is another way to resolve the issue of duplicate content and avoid getting penalized. Simply redirect your IP address to your preferred domain. That way, search engines won’t be seeing your IP address and your website as two different websites with the same exact content.

Final Note

Help your site rank higher in search engines by optimizing your URLs for SEO. While there may be many factors involved in deciding if a page ranks or not, a well-optimized URL plays a crucial role..




Tips To Create Search Engine Friendly Title Tags

Tips To Create Search Engine Friendly Title Tags

Title tag optimization is an important aspect of your on-page SEO. Not only does an optimized title tag provide a hint to search engines on what your page is all about, it can significantly increase your click-through rates and rankings.

But as with anything SEO, there are best practices to follow if you want to write search engine friendly title tags whether for your blog posts or core service pages on your website.

In this post, you will learn what title tags are, how to write a title tag, and how to optimize your title tags before publishing your web pages.

Ready? Let’s get straight into the details…

What Are Title Tags?

Search Engine

The title tag is an HTML element that describes the title of a blog post or page. The titles play important roles in browsers, search engines and on the web in general.

The title appears as the title of a page or post when shared on social media. For example, when you paste a link on Twitter or Facebook, the snippet will show the title of the page.

A good title is optimized to help search engines understand the content of your page. Therefore, your goal should be to create a relevant title that accurately describes your page.

Like any typical HTML tag, the title meta tag is surrounded by a tag <title> start tag and an end tag </title>.

For example, the title of this blog is “Hacks To Creating Search Engine Friendly Title Tags”.

The meta title will look like this:

<title> Hacks To Creating Search Engine Friendly Title Tags </title>

If you’re using a CMS like WordPress, the title is automatically created based on what is written in the title of the page or blog post.

 What is the difference between a H1 tag and page title?

In HTML terms, a Title Tag is represented as a “title” while the H1 Tag stands for “h1”. Although page titles and H1 tags primarily perform the same function of giving more information about what a website page is about, there exists a major difference between the two.

Major difference:

  • Title Tags: The title tags are what appear on the search engine result pages. It is what drives the clicks from the search engine to the actual page when searchers can access the content. The title tag is the default title used for bookmarked pages. Please note, Title Tags don’t appear on the actual website page.
  • H1 Tags: The H1 tag is the actual heading that appears on a webpage in large text. This is what users will see once they land on your webpage. The H1 tag ONLY appears on the webpage, and doesn’t show up in search engine result pages.

Should your title tag and page heading be the same or different?

As it is with a lot of things in SEO, the answer is: it depends. The two important things you want to consider are: user experience and your ultimate goal. The situation can be different for each webpage. 

Does it make sense to create a unique title tag from your H1 tag? Your title tag should be informative and conversion-driven. You want something that gets the searcher to click-through to your webpage to read your content. So, yea, create catchy, compelling and relevant title tags.

In addition, it is important to note that many content management systems set the title of the page as the title tag and H1 tag by default. If you want them to be different, you’ll have to manually edit or rewrite the default title tag.

Why Meta Titles Are Important For SEO

Title tags, or HTML titles, are one of the most important factors in a website’s search engine optimization (SEO). These pieces of code tell Google and other search engines what your page is about, and they also influence how visitors view your site on search result pages. Writing effective title tags isn’t an exact science, but understanding their importance is the first step to creating great ones.

Title tags play a huge role in how well your website performs in organic search results. Here are some of the top reasons why it’s important to create high-quality, optimized titles:

They Help Google Understand Your Content: When creating titles for your web pages, you should be sure to include keywords that accurately describe what’s on the page. This helps Google better understand what your content is about so it can be shared with people searching for topics relevant to you.

They Attract Visitors To Your Site: Optimized title tags also entice potential visitors by highlighting features that make them unique from all other websites offering similar content or services. Think of them as mini advertisements that draw people into clicking through to your page!

They Build Brand Recognition: By including your brand name or logo in each title tag, you can familiarize potential customers with who you are and what kind of content they can expect from visiting your page. This helps build trust and recognition, which is essential for getting repeat visitors to return over time.

Examples Of Great Meta Titles To Get You Started

Now let’s look at some examples of great title tags written by experienced copywriters so you can see how powerful these little pieces of code can be when done correctly:

1.”10 Reasons Why You Should Stop Procrastinating” – This catchy headline grabs attention by emphasizing urgency while still giving readers an idea of what they’ll learn after clicking through to the page – plus it includes two relevant keywords without sounding spammy or overstuffed!

2.”The Ultimate Guide To SEO Optimizing Your Website” – This example highlights both an informative topic as well as an actionable takeaway that will likely entice readers looking for advice on improving their online presence quickly and easily! Plus, it still manages to squeeze three useful keyword phrases into just 64 characters total!

Common mistakes to avoid:

Creating title tags that are search engine friendly is essential for SEO success. The title tag is an HTML element that describes the content of a web page, and it is one of the most important elements in on-page SEO. Title tags appear on the search engine results pages (SERPs) and help inform users what the page is about. It’s important to create title tags that accurately reflect your content, as well as optimize them for better visibility in SERPs.

Length: Be sure to keep your title tag length to no more than 60-70 characters. Any longer than this and it may be truncated by Google, limiting its readability and lowering click-through rates.

Capitalize: Every word in your title tag should be capitalized except prepositions or conjunctions (e.g., “or,” “and,” “for”). This makes it easier to read and looks more professional in SERPs.

Duplication: Don’t use duplicate titles across multiple pages on your website, as this can lead to confusion for search engines about which page should rank for a query. Instead, create unique titles for each page that clearly communicate what the content is about.

Keywords: Incorporate relevant keywords into your titles where appropriate – but don’t stuff them too much or you might risk being penalized by Google! Focus on creating titles that are descriptive and readable by humans first and foremost – not just keyword-stuffed phrases designed solely to appease algorithms.

Relevance: Your titles should always match what’s actually on the page, otherwise users will be disappointed when they click through SERPs only to find something else entirely instead of what they were expecting based on your title tag description!

By following these simple guidelines, you can ensure that your titles are both effective for SEO purposes as well as provide a great user experience for those who come across them in SERPs!

How to Use Keywords in Your Meta Title

Creating an effective title tag on your website is key to helping potential customers and search engines find you. As a business owner, you want to ensure that the content of your website is relevant and up-to-date, as well as search engine friendly. One of the best ways to optimize your website is by using keywords in your title tags.

Using the right words in your title tags will help make it easier for search engine crawlers and users to find you. Search engines use keywords to determine relevance, so it’s important that they are placed strategically throughout your website. By putting words that describe what your business offers or products you sell in the title tag, you can increase visibility and maximize the potential for traffic from organic searches.

The goal of a good title tag should be to capture both users’ attention and align with the search algorithm of major search engines like Google. To do this, it’s essential to craft keyword-rich meta titles that accurately reflect the content on each page. Use long tail keywords that are related to what you offer, but don’t overload with too many terms; aim for three or fewer main terms per page. Additionally, including the location or region-specific terms can also help target local markets.

When writing a title tag for each page on your website, keep in mind relevance and readability – both people and machines need to be able to understand what’s being presented. Make sure the most important information appears at the beginning of each tag before getting into more descriptive details; keep sentences short, simple, and concise while avoiding keyword stuffing! Aim for around 65 characters or less; anything longer may get truncated when appearing in a Google listing.

Including keywords in title tags are just one way of optimizing a web page so that it ranks higher in search engine results pages (SERPs). It serves as an identifier, letting people know what they should expect when clicking through SERPs. With such an important role in SEO success, crafting effective keyword-rich titles should not be overlooked when creating web pages!

Benefits of Using Meta Title For SEO

Having a well-crafted title tag is one of the most important aspects of SEO. Title tags are HTML elements that specify the title of a web page and provide search engines with information about the contents of that page. They are also one of the first pieces of code that can be seen by users when they search for something in a search engine, making them an important piece in any successful SEO campaign. Here are some of the key benefits of using title tags for SEO:

Increased Visibility: By optimizing your title tags for SEO, you can increase your website’s visibility in search results. This will help you gain more organic traffic and improve your overall ranking on SERPs (Search Engine Results Pages).

Keyword Targeting: Title tags allow you to target specific keywords relevant to your website’s content, which can help increase your chances of appearing in relevant searches. This can be extremely beneficial if you’re aiming to target long-tail keywords or other highly specific terms.

Better CTR (Click Through Rate): Optimizing title tags to include calls-to-action or other engaging phrases can dramatically improve your click through rate (CTR). This means more people will click on your website link when it appears in search engine results, leading to increased traffic and potential conversions or leads.

Improved Brand Recognition: Title tags provide an opportunity to showcase key aspects of your company name, brand messaging, and quality content – all within a single line of text! This helps establish credibility for both users and search engines alike, as well as improves brand recognition amongst visitors.

Quick Scanning: Having optimized titles can help users quickly scan through results pages on SERPs and identify which result is most relevant for their query – ultimately, this all leads back to improved visibility, CTR, and user experience!

Overall, having good title tags is essential for optimizing any webpage for both users and search engines alike – so make sure you’re taking full advantage of these powerful tools!

The Crucial Factor for Increasing Rankings on SERPs

When it comes to improving your website’s rankings on search engine results pages (SERPs), title tags are one of the most important factors you need to consider. Title tags are the headlines that appear at the top of web browsers and tell search engines and readers what a page is about. They are also often used as clickable links in search results and browser tabs. As such, optimizing title tags can have an enormous impact on the success of any website or blog.

First off, let’s talk about why title tags matter. Search engines use them as part of their algorithm to determine where sites rank on SERPs. By optimizing your title tags, you can increase your chances of appearing higher in searches, which will bring more traffic to your site or blog. Additionally, if someone bookmarks or shares your link online, they will be more likely to click it if it has a well-crafted headline attached to it – another great reason to optimize your title tags!

Now let’s delve into what makes a good title tag and how you can optimize them for better SEO performance. To get started, you should try keeping each page’s tag concise – no more than 55 characters in most cases – and make sure that each individual tag contains only one keyword or phrase relevant to its content topic (so avoid cramming multiple phrases into one tag!). Another key factor is making sure that each page has its own unique title tag; this helps ensure that every page stands out among others with similar topics rather than competing with them in search engine rankings. Finally, don’t forget about using keywords in your homepage’s tag; while this may not seem like a big deal at first glance, having a keyword-rich home page tag actually provides an extra layer of SEO power!

If all this seems like a lot of work, there are plenty of tools out there that can help simplify the process for anyone looking for an easier way to optimize their titles. For instance, popular SEO plugins like Yoast provide easy-to-use features such as automatic suggestions for optimal titles based on each page’s content as well as options for generating URL slugs from titles automatically – both invaluable timesaving practices! Additionally, many web hosts offer built-in features such as auto-generated HTML meta descriptions from page titles – further streamlining the optimization process and giving busy website owners even more time back in their day!

All things considered, proper optimization of title tags is an absolute must if you want your site or blog to rank well on SERPs. By following these tips and using available tools whenever possible, you’ll be able to create powerful headlines full of keywords that will draw readers in – resulting in increased traffic across all platforms!

For SEO purposes, title tags serve several purposes:

• Showing readers relevant information about a site’s pages: This can be done by ensuring that keywords featured in your titles match those from searches—this way, readers know exactly what to expect from each page before clicking through.

• Helping search engines understand what each page is about: For search engines to rank content properly, they first need to understand that content’s purpose. By including keywords and phrases related to your topic in title tags, search algorithms can better determine which sites match user queries best.

• Providing keyword density without compromising readability: Having too many repeated words or phrases can hurt your rankings; however, title tags allow you to include multiple versions of the same term without using up all your space. This is one example of why title tag optimization is so important—it allows you to get maximum keyword exposure while still providing an attractive impression on SERPs listings and browser tabs.

When creating effective title tags for SEO purposes, it’s essential to pay attention to several factors such as length (it should be no more than 70 characters), grammar, punctuation use (avoid periods at the end), and readability. Also, make sure that every tag has a clear focus keyword—the term you want to be associated with on SERPs—and use both singular and plural versions if necessary. Finally, try using questions instead of statements as titles; this helps attract more clicks, since people tend to ask questions when researching online topics.

If ever in doubt about writing effective title tags for SEO purposes, remember that there are plenty of tools available online that can help create them quickly and easily; these include keyword research tools like Google AdWords Keyword Planner or Moz Keyword Explorer as well as meta tag generators like Yoast or All In One SEO Pack Plugin for WordPress users. There are also lots of helpful articles around the web written by experienced SEO professionals who are willing to share their insights on the topic—simply do some research and see what solutions may work best for you!

How to Create a Search Engine Friendly Title Tag

 Follow these simple steps to start writing search engine friendly title tags today and improve your click-through rates:

Each page of your website should have unique H1 tags

Each page on your website needs to have a unique title tag that accurately describes what the primary page is about. This is a basic optimization hack that helps search bots to properly crawl and categorize the content on your website.

Write short & descriptive titles (50-60 characters)

Remember it is only a title, not an essay or summary. Keep your titles short, sweet and engaging. Don’t try to stuff too many keywords in your title tags. In fact, it is recommended that you keep your titles between 50-60 characters. 

Now, if you write longer titles, the search engine will cut off the remaining parts, and only show the first 60 characters. If your title isn’t optimized within the character limit, it might hurt your CTR.

A page title should perfectly describe the page content

 Ensure your title tag provides a brief overview of what your webpage is about. What is the searcher going to learn on your webpage? Give them a sneak peek of it in 60 characters or less, using relevant words that perfectly describes the content on your webpage.

Your H1 tag should Include your primary keyword

Fit your primary keyword into your title in a natural and smart way. That helps provide a signal to search engines about the subject your web page addresses. 

Create sensible and appealing meta descriptions

 Although meta descriptions are entirely different from a title tag, they complement each other. Your meta description is a short note that appears right under your title tag on the search engine result pages. A compelling meta description plus an optimized title tag will send your click through rates through the roof.

Use Onpage Optimization Tools

Install onpage optimization plugins like Yoast, Rank Math, and SEOpressor to make creating search engines and user friendly title tags and H1 tags easier for you. 

Wrapping up

There you have them, the simple but effective steps you can use to create search engine friendly title tags that help you drive more organic traffic to your website and increase your conversions. Start implementing these tips right away and watch how the search engines reward you with more traffic.It doesn’t get easier than this!

Frequently Asked Question

What is a title tag?

A title tag is an HTML element that specifies the title of a web page. It is the first line of code that appears in the head section of a web page’s HTML code, and it is used to provide a brief description of the page’s content. Title tags are important for SEO (Search Engine Optimization) purposes, as they are one of the main factors that search engines use to determine the relevance of a web page to a particular search query.

How important are title tags in search engine optimization?

Title tags are one of the most important elements of search engine optimization (SEO). They are the first thing a search engine will see when it crawls a website, and they are used to determine the relevance of a page to a given search query.

Title tags are the most visible element of a web page and are used to describe the content of the page.

What is the importance of a title tag?

The title tag is one of the most important elements of a website page and is essential for SEO success. It is the first thing that search engines and users see when they come to a page, so it is important to make sure it accurately reflects the content of the page.

A title tag is used to provide a brief description of the page and its content.

Selecting The Right Anchor Text for SEO

Selecting The Right Anchor Text for SEO

Choosing the right anchor text helps provide additional context to links on (or pointing to) your website which can significantly increase your ranking on search engines as well as improve user experience.

Anchor text optimization helps create relevance around your content, influence rankings, and drive more clicks to your page. 

Here’s what Google founders, Sergey Brin and Lawrence Page have to say about anchor text in a research paper called, The Anatomy of a Large-Scale Hypertextual Web Search Engine.

“The text of links is treated in a special way in our search engine. Most search engines associate the text of a link with the page that the link is on. In addition, we associate it with the page the link points to.”

In this post, you’ll learn how to use anchor text correctly to improve your keyword ranking on search engines. This post covers a concept known as anchor text ratios and why you

What is Anchor Text?

Anchor Text

An anchor text is a visible and clickable text that you see in a hyperlink on web pages. Readers click on anchor text to navigate from one web page to another, which can either be on the same website or a different website. It creates a physical connection between two separate web pages.

Anchor texts are typically highlighted and colored differently from the rest of the text. A carefully selected anchor text doesn’t only function as a ranking signal to search engines, it can improve user experience on your site. Relevant, natural and keyword-rich anchor texts help you in optimizing your content for on-page SEO.

This is what a code for anchor text looks like:

<a href=””>SEO services </a>

In that code, “SEO services” is the anchor text and it’s linked to the Brooks Internet Marketing homepage (

Types of Anchor Text

Anchor texts can appear in different ways. Here are some of the types of anchor texts

Exact-match Anchor

Exact-match anchors are those that include keywords that mirror the pages that are being liked to. For example: ‘On-page SEO’ linking to a page about On-page SEO.

Partial-match Anchor

Partial match anchor texts include variations of the targeted keywords on the linked-to page. For example: ‘internal linking’ linking to a page about On-page SEO.

Branded Anchor

An anchor text is branded when it contains a brand name of a business or organization. For example: ‘Forbes’ linking to a blog post on the Forbes Blog.

Naked Anchor

An anchor text is naked when it uses only the URL of a web page. For example: ‘’ is a naked anchor.

Generic Anchor

A generic anchor text doesn’t provide any connection to the linked-to page. Generic anchor texts use common phrases like: ‘Click here’, ‘Order now’, ‘Learn more’, etc.

It’s also possible to embed a link inside an image. In such cases, Google will use the text in the image’s alt attributes as the anchor text.

SEO Best Practices For Link Title

An SEO-friendly anchor text is one that’s succinct, non-generic and relevant to the linked-to page. While you don’t have power over the anchor text that other sides use to link to your web content, you can apply the following SEO best practices when you’re doing either internal or external linking on your website.

Use Succinct Link Text

Although there’s no universally length limit for anchor text, it’s best to keep your link text as brief as possible. Using a few words, your anchor text should successfully describe the linked-to page and as well as highlight the specific word or phrase you want users to click on.

Target Relevant Pages

As search engines continue to advance, they have hundreds of metrics in their ranking algorithms. One of the strongest ranking signals is link relevancy. It’s helpful to link only pages with intersecting topics. A highly relevant link can boost your chances of ranking both the source page and the linked-to page for keywords related to their topic.

For example, it will be inappropriate to use ‘internal linking’ as an anchor text and then link it to a page about social media marketing. There’s a mismatch.

Links that point to content related to the topic of the referring page are likely to send stronger link equity or relevance signals than links pointing to unrelated content.

Avoid Generic Link Title

Generic anchor text doesn’t provide value or contextual information to Google about the source page and it’s hard to determine its relevance to the linked-to page. You miss out on the opportunity to pass link relevance to your target page whenever you use a generic anchor text. 

Link Text Ratios

Links are strong signals in Google’s overall ranking algorithm. As a result, black hat SEOs use several tricks to create unnatural links to rank websites.

The idea of anchor text rations was created to detect unnatural linking patterns and penalize unethical practices.

In the early days of Google, the search engine used what’s called statistical analysis to identify unnatural linking patterns. Today, Google uses Spam Fighting AI at the indexing level to block spam sites from entering the index. This means all the links on those pages will not have a chance of ranking in search engines.

If you’re getting links naturally, then there’s little or nothing to worry about since you don’t have power over your anchor text.

But if you have to go out of your way to get backlinks, then there are chances that you may always be lucky to create acceptable links. So the question is, how do you ensure that your links look natural to Google?

The best way to know if your links are in the right shape is to look at the backlink profiles of the top ranking sites in Google across all industries.

For example, your homepage SEO should have:

80%-90% links that fall in the brand, natural and URL anchor text category.

Up to 10% of links should include key phases combined to create anchor text

Up to 5% of links should include exact match anchor text.

Anchor text is critical to your link building efforts, as it can indicate to Google what a page is about. Not using the right anchor text or using generic anchor text, such as “click here” is generally considered as a poor SEO practice and can negatively affect your ranking. 

How to Add Anchor Text

Anchor text is an essential part of search engine optimization (SEO) as it tells search engines what a particular page is about. It’s the clickable text on a webpage that appears as a hyperlink, directing users to another page or website. When it comes to anchor text, you want to ensure you’re using the right keywords to boost your website’s SEO.

How do you add anchor text to your website? If you’re using HTML, wrap the text you want to use for the anchor text in the tag. For example, if you want to link to a page about “social media marketing”, you would write something like this: “Social Media Marketing”. This will create a hyperlink that says “Social Media Marketing” and directs users to the specified website.

If you’re using a content management system (CMS) like WordPress, adding anchor text is even easier. Highlight the text you want to use as your anchor text and click the hyperlink button in your CMS editor. A text box will appear where you can enter the URL you want to link to and edit the anchor text.

It’s important to remember that search engines use anchor text to determine the relevance of a page to a search query. So, ensure your anchor text accurately reflects the page content you’re linking to. Also, avoid using the same match keywords too frequently, as this can be seen as spammy by search engines.

Adding anchor text to your website is a simple process that can help boost your SEO. Whether using HTML or a CMS like WordPress, always use relevant and accurate anchor text for the best results.

Tips on How to Find and Fix Anchor Text Issues

When it comes to SEO, selecting the correct anchor text is crucial to improving your website’s visibility and driving organic traffic. But, using the wrong anchor text can harm your search engine rankings. So, how do you ensure you select the correct anchor text for your website?

One of the first steps is to determine your target keyword. This is the keyword or phrase that you want your website to rank for in search engine results pages (SERPs). Once you have identified your target keyword, you can select related anchor text variations that will help boost your website’s visibility for that keyword.

It is important to note that your anchor text strategy should always be audience-focused. Consider the needs and interests of your target audience when selecting anchor text. For example, if you are targeting a specific location or industry, use location-specific or industry-specific phrases.

Another important aspect of selecting the correct anchor text is to vary your anchor text profile. Using the exact phrase repeatedly can be seen as spammy by search engines and harm your website’s ranking. Instead, try to use various phrases that relate to your target keyword. This will help to create natural links that are more helpful to readers.

When using anchor text, it’s not just about the text itself. Images and articles can also benefit from anchor text. When using anchor text with images, it’s essential to use descriptive text that accurately describes the image. Use the alt tag to add your anchor text to an image.

When using anchor text in article content, it’s crucial to ensure it flows naturally. Don’t force the anchor text into a sentence, which can harm readability. Instead, find natural points in your content where anchor text can be added to enhance the reader experience.

Finally, analyzing your anchor text variations is vital to finding and fixing anchor text issues. Use a tool like Moz or Ahrefs to review your anchor text profile and identify any phrases that may be overused or spammy. This will allow you to make modifications to your anchor text strategy that will help to improve your search engine rankings over time.

Selecting the correct anchor text is an essential aspect of any SEO strategy. By focusing on your target keywords, considering your audience, and varying your anchor text profile, you can drive higher visibility and organic traffic to your website. Take the time to analyze your anchor text profile regularly, and make modifications as needed to ensure that your anchor text strategy is effective over time.

Google Penguin Algorithm Update and Anchor Text Optimization

The Google Penguin Algorithm is an update that Google implemented to address the issue of web spam. One of the main aspects of this update was to penalize websites that use spammy links or manipulative anchor texts to artificially boost their rankings.

The update was first introduced in 2012 and has since undergone several changes that aim to improve the quality of search results and weed out spam. In addition to penalizing websites that use manipulative techniques, the Penguin Algorithm rewards those that use ethical and natural link-building strategies.

One of the essential factors for successful anchor text optimization is striking the right balance between exact match and partial match keywords. Exact match anchor texts use the exact keyword as the link text, while partial match anchor texts use a variation of the keyword as the link text.

Using too many exact match anchor texts can trigger an algorithmic penalty. Too many partial match anchor texts can lead to losing relevance for the targeted keyword. Therefore, it is vital to use a mix of both types of anchor texts to ensure a balanced and natural backlink profile.

Another critical factor for successful anchor text optimization is to focus on the relevance and authority of the linking domain. Having one high-quality link from a reputable website can have a more significant impact than multiple links from low-quality sites.

The Penguin Algorithm update has made anchor text optimization more complex and reinforces the importance of ethical and natural link-building practices. By using a mix of exact match and partial match anchor texts while focusing on high-quality linking domains, website owners can achieve better search engine rankings and avoid penalties.

How to Benefit from Internal and External Anchor Links

Anchor text links play a crucial role in optimizing your website’s SEO. They are the clickable words or phrases that users see that direct them to another webpage. Anchor text links can be internal or external, and using them effectively can significantly boost your website’s search engine rankings.

Internal Anchor Text Optimization

Internal anchor text links are the ones that direct users from one page of your website to another. Having a well-structured internal linking system is vital as it helps search engine crawlers understand the hierarchy of your website quickly. This understanding helps them rank your pages accordingly, highlighting the most important ones.

When creating internal anchor text links, there are specific tactics you should follow. One of the most important things to ensure is that your anchor text links are relevant to the content on both pages. This relevance helps users understand better what they can expect when clicking the link. Additionally, use as few words as possible for the anchor text link while conveying the context, making it concise and easy to understand.

External Anchor Text Optimization

External anchor text links are the ones that direct users from another website to your own. These are powerful elements in SEO and can drive a significant amount of traffic to your website. However, external links are more challenging to control, as you don’t have control over how other websites choose to link to yours.

One excellent way to secure valuable external anchor text links is through guest posting. By writing a guest post for another website that links back to your website, you can drive traffic from that website to your own. Furthermore, search engine crawlers prioritize links from sites with high domain authority, so securing links from these sites can significantly boost your SEO rankings.

Properly utilizing internal and external anchor text links is critical for optimizing your website’s SEO. By following the right tactics and strategies, you can place these links strategically on your website and get other authoritative sites to link to yours. Doing so can increase your website’s visibility, drive traffic, and ultimately help your website grow.

Avoid Over-Optimization of Your Anchor Text

It is crucial not to over-optimize your anchor text when choosing the right anchor text for SEO. For this reason, you should not use the same keyword-rich anchor text in all your links. Doing so can hurt rather than help your search engine ranking.

Over-optimizing anchor text can trigger Google’s spam filters, leading to a penalty. Instead, aim to diversify your anchor text by using various relevant keywords and phrases. For example, instead of using “best SEO tools” as the anchor text every time, you could mix it up with “top SEO solutions,” “effective SEO software,” or “powerful SEO applications.” This approach not only looks more natural but can also help you rank for a wide range of keyword variations.

Furthermore, it’s vital to ensure your anchor text is relevant to the content it links to. Click-baiting or misleading anchor text can result in a negative user experience, hurting your site’s credibility and ranking potential.

In short, do not over-optimize your anchor text. Instead, use keyword-rich anchor text differently while keeping user experience and relevance in mind. By doing so, you can improve your site’s SEO performance and organically boost your online visibility.

Natural and Unnatural Anchor Text

Natural Anchor Text:

  • Descriptive text that accurately represents the content of the linked page (e.g., “How to make homemade pasta” linking to a recipe article).
  • Branded text that uses the brand name or related keywords as the anchor text (e.g., “Adidas shoes” linking to the official Adidas website).
  • Generic text that uses phrases like “click here” or “read more” to indicate where the link leads.

Unnatural Anchor Text:

  • Exact match text that uses the same keyword phrase repeatedly as the anchor text (e.g., “buy cheap hand cream” used multiple times in different articles to link to a specific product page).
  • Over-optimized text where the anchor text distribution is uneven or inconsistent (e.g., one article having too many links with the same keyword phrase).
  • Irrelevant text that uses random words or phrases that do not provide any context or indicators as to where the link leads (e.g., “Action number 5” linking to a product page with no relation to the content).

It’s essential to create natural and relevant anchor text that provides context and adds value to the reader’s experience. Unnatural anchor text can be penalized by search engines and harm the overall SEO strategy.

How Do I Choose the Right Anchor Text for My Guest Posts?

As any online marketer or website owner knows, selecting the correct anchor text is critical to SEO success. Poorly selected anchor text can lead to penalties or poor search rankings, significantly impacting your SEO efforts. So, how do you choose the correct anchor text for your guest posts?

First and foremost, it is crucial to avoid any signs of keyword stuffing. Keyword stuffing involves stuffing your content with keywords to manipulate search engine algorithms, which can harm your SEO efforts. Therefore, always aim to use language that brings value to your readers and is on topic without being overly stuffed with keywords.

Another essential factor to consider is the attention of the guest post. What is the goal of creating the post, and how has it been researched or planned? Great attention must be paid to the quality of the content, starting from the way each paragraph is structured. High-quality content, when combined with smart keyword selection, can significantly boost your SEO efforts.


In conclusion, anchor text optimization is a critical aspect of a comprehensive SEO strategy. It involves smartly incorporating both internal and external links within your content in a way that enhances the user experience, provides context, and improves your site’s search engine ranking. Avoid over-optimization and keyword stuffing, focusing instead on diversifying your anchor text and ensuring it is relevant to the linked content. For guest posts, the anchor text chosen should complement the high-quality, well-researched content, aligning with the post’s overall intent. By adhering to these practices, you can significantly improve your website’s SEO performance, driving increased traffic and boosting your online visibility. Remember, a strategic approach to anchor text can make a difference in your website’s search engine rankings.

Proper Internal Linking to Boost Rankings

Proper Internal Linking to Boost Rankings

The Right Way To Do Internal Linking For Ranking Boost

Internal linking is crucial to SEO success, yet it either receives no attention or done improperly.

According to Google, the number of internal links pointing to a page is a signal to search engines about the relative importance of that page.

In addition, having effectively distributed internal links across your website helps you establish a solid structure, making it easy for search engines to crawl and index your pages.

In this post, you will learn how to properly do internal linking to increase your website’s ranking on Google, Bing and other search engines.

What is An Internal Link?

Internal links are links that point from one page to another page on the same domain (website). Unlike backlinks, you’re completely in control of where your internal links are placed and what pages they are linked to within your website.

Internal links are useful for three reasons:

  • They allow users to easily navigate a website
  • They help establish information hierarchy for your website
  • They help distribute link equity or ranking power around the given website

Why Is Internal Links Important For SEO?

Search engines like Google use internal links to help discover new content on websites. Google bots or spiders crawl websites regularly to find new web content and then index them in their large pool indices. To achieve this, they need access to a crawlable link structure which serves as the pathway for them to understand how your website is structured.

Ensuring that your pages are logically linked and knitted together makes it easy for search engines to access your content and get your pages listed in the search engine’s indices.

Conversely, if you publish a new page or blog post and forget to link to it from elsewhere or link it to another page on your site, then Google may not know it exists.

Also, proper internal links improve the flow of PageRank or ranking power around your site. This is very important. Generally speaking, the more internal links a page has, the higher its ability to rank. However, it’s not about quality; the quality of the links is also extremely important. This also means using the right, keyword-rich anchor text and linking to relevant pages. More discussion on this shortly.

Proper Internal Linking to Boost Rankings

SEO Best Practices For Doing Internal Linking

Link to Important Pages

It’s important to bear in mind that you’re not doing internal linking because it’s part of formality that goes into publishing a new page.

Instead, you’re spreading PageRank, and you have to ensure this link authority is spread to all your important pages. Doing so will help your pages to rank better in Google and other search engines.

To find relevant pages to like from, you can try a “site:” search.

Let’s say you’ve published an article about “local SEO” and you want to give it a boost. You can start by searching in Google with this search operator: site: “keyword or phrase related to page”

Google will return pages that you can possibly link to that page. 

Use Keyword-rich anchor text

Anchor texts are visible texts on a page with clickable hyperlinks attached to them. This is the part that users click on when reading your content. It’s commended to use descriptive and keyword-rich anchor text when doing internal linking. This helps users and Google understand what the page you’re linking to is about.

For example, you just finished writing a blog post about On-page SEO and somewhere in the article you want your audience to understand what “Image SEO” means. To do this, you can link to another page on your site that fully discusses image SEO by ensuring that your anchor text contains relevant keywords.

Unlike backlinks, internal links could have exact match anchor texts. Google has said that using lots of exact match anchor text in internal links will not “typically” affect your website.

Avoid Using The Same Anchor Text For Two Different Pages

Although Google has continued to develop sophisticated algorithms to solve problems arising from semantics, sometimes the search engine can have trouble differentiating two pages with related topics.

Let’s say you have two articles on your site. One is about guest posting. And the other is about how to look for prospects for guest posting.

You observe that “guest posting” is central to both blog posts. To avoid confusion, it’s advisable to use different anchor text for each article when referring to them in your new blog post.

Avoid Orphan Pages On Your Site

An orphan page is a website page that is not linked to or from another page of your website. Google won’t be able to find orphan pages unless you submit your sitemap via Google Search Console or the pages receive backlinks from crawled pages on other websites.

But this is not a chance you want to take.

You can use link building like Ahrefs or Moz Pro to locate linkless pages on your website.

To conduct the search on Ahrefs, for example, head to Site Audit > Links > Issues tab > Orphan page.

Once you locate the pages, you can start linking them to relevant pages to ensure flow of link equity around your website. 

Conduct Regular Internal link Audit With Google Search Console

Google Search Console comes with an amazing feature called “Links”. From there, you can see how your site’s internal links are distributed and set up. It shows you the pages with the most internal links and how much each has.

Ideally, your important pages, such as homepage, core service pages, landing pages and “contact us” pages should be your priority pages. In a situation where most of your internal links are going to less important pages, you may need to start focusing on redirecting links to your high-priority pages.

It’s recommended you do an internal link audit once or twice a year.

Automated Internal Links

Internal linking isn’t difficult. You simply need to set up a logical, hierarchical site structure and guide your internal linking to follow that structure. You should always remember to strategically link from your high authority pages to those that need more SEO boost.

If you’re a WordPress user and need an automated plugin organizing your internal linking, Link Whisper could be a great choice for you. Designed using the most sophisticated technology, Link Whisper helps you speed up the process of internal linking, enhance the relevance score of your important pages, and improve your chances of ranking higher on Google. Visit their official website to learn more.


For more information on How can help you to Use Headings Correctly On Your Website, please contact us or visit us here

Brooks Internet Marketing

32221 Alipaz Street San Juanico Capistrano, CA 92675

(949) 940-5295