Tips On How To Do Keyword Research

Tips On How To Do Keyword Research

Keyword research is the heart of any high-performing SEO campaign.

Tips on hoe to do keyword Research

With recent updates to Google’s algorithm, search relevance has become more important than anything else. If the page doesn’t answer the query, Google isn’t going to rank it as easily.

This is why it’s time to sit down and tighten your approach to keyword research.

Focus on Niche Relevance 

It starts with niche relevance, especially with the new Google algorithm.

This means you have to fine-tune how you approach niche research. Each keyword has to be focused on your specific niche and it needs to add value to your website.

If you are selling acne products, you want to focus on skincare keywords. This is how you are going to build a proper website that ranks well on Google and earns its respect. Tossing random keywords together isn’t going to cut it and that is a common mistake people make.

Use Browser Plugins for Search Traffic Estimations 

Good browser plugins such as Keywords Everywhere (Paid) or Surfer SEO (free) are a good starting point. These are going to provide search traffic estimates for each query in Google.

Once you download them, you will see a small number pop up in Google beside each keyword that’s typed in. It’s relevant, up-to-date information that is going to let you know what people are searching for in your niche.

The more you research on Google, the more you are going to learn about what works and what doesn’t. These are great tools that are going to get the job done when it comes to doing targeted keyword research.

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Target Low Competition Queries

Targeting low competition queries is a must in this day and age.

The idea is to target queries that are easy to rank for. Over time, you are going to see a constant drip of targeted traffic coming to your website due to ranking well on Google/Bing. Continue to do this for 50-100 pages and the results will snowball into monumental traffic.

The beauty of doing this is you are not going to face serious hurdles along the way. Once you tighten your approach to keyword research, the results will come.

Intent Matters

Yes, it’s nice to go after low competition keywords, but intent still matters. You have to find the right balance. 

What does intent mean?

The idea is to focus on what the user’s intent is going to be. Do they want to buy something and have their credit card ready (i.e. best, affordable, review). These are modifiers users will use when they want to make a purchase right away.

Tips On How To Do Keyword Research

On the other hand, informational keywords and modifiers (i.e. when, how) don’t yield as many results. It’s important to hit the right balance.

Final Thoughts

These are the tips you have to focus on when it comes to new-age keyword research.

Don’t just look at traffic numbers and assume that’s the way to go. This is how mistakes are made and you end up with a long list of underperforming pages on your website.

Contact an SEO expert at Brooks Internet Marketing to learn how Brooks Internet Marketing’s highly effective SEO campaigns actually work to rank your business. We offer free 30-minute screen share consultation!

For more information on how can help you with the tips on how to do keyword research, please contact us at (702) 249-0905, or visit us here:

Brooks Internet Marketing

1404 South Jones Boulevard, Las Vegas, NV 89146

(702) 249-0905

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Chinese Water Torture and Digital Marketing?

Chinese Water Torture and Digital Marketing?

Learn How Chinese Water Torture is related to Digital Marketing


What is Chinese Water Torture?

Chinese water torture, also called Dripping Water Torture, has been around since the 15th or 16th century, being found in Italy, but by a different name. The Chinese water Tourture includes limiting a person’s mobility, and after that gradually dripping water on to the individual’s forehead for an extended period of time, which is supposed drive the person mad over time.


The Origins of Chinese Water Torture

Hippolytus de Marsiliis is credited with the invention of this approach of toture. He used what he discovered as to how drops of water falling one by one on a stone gradually developed a hollow, and after that applied it to the body.


How Efficient is This Torture

Practically no evidence exists that this approach of torture is in fact reliable. The television show MythBusters, who checks myths on a regular basis, checked the efficiency of the torture in the MythBusters Water Torture Episode and found it to be legitimate. Keep in mind that the fact that the individual was restricted supplied the majority of the effect, whereas the added addition of water seemed to be negligible. 


So How Does Chinese Water Torture Possibly Relate to Marketing?

So by now you’re probably asking, “Great, I know something about Chinese Water Torture, but how does that relate to digital marketing in any way whatsoever?” That’s a really great question, and one that I have an answer for!

Well, you are here right now reading this aren’t you? And guess what? I am a marketing company, however my specific focus in marketing is search engine optimization (SEO). And you managed to find my marketing company specifically rather than some other marketing company or any company for that matter, right? Well isn’t that what marketing is all about? To get people to find you for whatever you want them to find you for? Of course it is! That’s the very definition of what digital marketing is! See for yourself by clicking this definition of digital marketing!


Okay, so now you finally get it! But how did I do this and why did I rank my marketing company for this search term?  

The Why is because the keyword “Chinese Water Torture” gets 10,000 searches per month, WOW! That’s a heck of a lot of searches for a keyword! So you if you can show up for something that has a ton of searches, guess what? A lot of people are going to actually find your company!!! I wanted you to find my company and guess what? You did!!!

The Why is also because according to Ahrefs SEO tool, that specific keyword happens to be super easy to rank for!!! See for yourself!

chinese water torture picture

A high volume keyword that is easy to rank can be used to bring traffic to your website, meaning A LOT OF PEOPLE will actually find your website.


Knowing this, I then used my amazing SEO skills (my digital marketing skills) to get this page ranked on Google! And isn’t that what we all want for our websites, to rank on Google?  


Guess what? You just learned How Chinese Water Torture relates to Digital Marketing and how it can also bring your website a lot of visitors!

If you would like your company website, or any website for that matter, to show up for the things you want to show up for, we can help. This is what we literally do every day! Give our search engine optimization experts a call today!  We can be reached at (949) 940-5295.

Also, credit to the cool cat photo goes to these guys

What Is Structured Data Markup In SEO?

What Is Structured Data Markup In SEO?

Is Structured Data Markup Important?

If your company is actively involved in having SEO done to your website, then you may have already heard about structured data markup. Do you know what structured data means? Do you know what it has to do with search engine optimization? You have come to the best place to find answers to these questions. Structured data markup, also called schema markup, plays an important role to full optimizing your website and structured data will help your website rank higher in the search engines.  Keep on reading to learn exactly what structured data markup is and how it affects SEO, as well as why your website needs it.


What Is Structured Data?

Structured data markup is a code written in a specific format that helps search engines to better understand what your website is really about. When you look at a website, you see words, graphics, tables, and pictures. Google and the other search engines, on the other hand, don’t see words and pictures, but instead the underlying code. Google will read this code and use it to display search results more richly. Your website will attract more targeted visitors by adding structured data markup to it. You can easily add this code to your website though you may not be a tech-savvy person. Structured data uses a code format, and there are different kinds of structured data. For example, there is a code for book reviews, product reviews, recipes, movies, and tons more specific topics.  Visit to see all the different things you can do schema for. This code marks up your website in Google search results and makes it look richer than the other results. If you have a website with a lot of recipes and add this code to a page with a certain recipe, that specific page will look much richer regarding the content that’s shown in Google search results. Your results in the search engines might change with the addition of this code. That’s why structured data markup is known as “rich snippets or rich results.”

Structured data lets your website technically communicate with the search engines. The website will tell Google or any other search engine about the ingredients in your recipe. Not only that, it will tell the search engines how many calories the specific dish contains and how long it will take to prepare the meal. Google will most often grasp such information instantly and rank your site higher in their search results because they know the user will benefit from such information. 

Structured data markup is a tool that gives the search engines detailed information about your web page – in a way the search engines understand what you say. Google will use this information to create more informative and rich search results for its audience. The audience will love these rich snippets because they have all the information they are looking for. That’s why you need to add structured data to your website to rank it higher in Google and get more clicks from visitors.

Google Structured Data Testing Tool

Structured data lets you highlight specific information for Google and the other search engines and improves the way your website displays in SERPs. There are several tools that will help you test structured data markup and rich snippet display. The Google Structured Data Testing Tool (SDTT) is one of the best in this regard. It offers a wide variety of ways to develop, test, and modify your code so that it helps attract more visitors from Google. You can either load markup directly into this tool or supply the URL of your web page. 

Structured Data Testing Tool

You should always test your structured data using this tool to prevent template or server issues that could affect how your structured data shows up in the search results. New features have been added to the latest SDTT released by Google. Some of these features include:

. Clean display of schema markup code on your web page

. Validates all Google features that are powered by structured data

. There is an image of the tool interface

. Supports markup in the JSON-LD syntax 

. Highlights markup problems right in your HTML source code

. For some types, this tool will let you generate a sample view of a result from your data

Make sure to use this tool to validate the code on your page and rank your page higher in Google and the other search engines.


How To Add Schema Markup?

Adding schema markup to your page isn’t difficult. You don’t have to be tech-savvy to add this code to your web page. Here is a step-by-step process to add schema markup to your web page.

Structured Data Markup Helper

  1. Go to Google’s Structured Data Markup Helper
  2. Select the type of structured data that you plan to markup. There are several options to choose from such as articles, product reviews, movies, recipes, local business, organization, breadcrumbs markup, video markup, event markup, and rating markups
  3. Paste the URL of the web page that needs to be marked up and click “start tagging.” Your page will load in the markup tool and let you tag items. The left pane of the tool will show your web page while the right pane will show the data items 
  4. The next step is to highlight and select the type of elements to be marked up. For example, if you plan to markup an article, you can highlight the name of the article in order to add Name Markup. Once you finish highlighting the name of the article, select “Name” from the tooltip
  5. Continue to add markup items depending on the type of page you wish to markup. Even though you may not be able to tag every item in the list, tag whatever item you could
  6. Once you have finished, click on “Create HTML”
  7. Copy the HTML code and paste it into your CMS or source code

How Structured Data Affects Your SEO

Structured Data MarkupThere are many benefits of using schema markup on your web page. It will help improve your click-through rates in a great way. The page will draw more attention from your target audience. More people will see your listings and click on them if they are positive. This will help improve your conversions in the long run. That’s why you need to take advantage of structured data markup for your website.  We hope you enjoyed our article on What Is Structured Data Markup In SEO?

To learn more about how Brooks Internet Marketing can help you with your seo needs visit our website or send us an email on our contact form here. For Orange County companies looking for seo assistance click here.  For Las Vegas companies looking for seo assistance click here. Or call us today at (949) 940-5295 in Orange County or (702) 249-0905 in Las Vegas, Nevada.