Image SEO: Tips for Proper Image Optimization for Search Engines

Image SEO: Tips for Proper Image Optimization for Search Engines

Images are not only used for aesthetics, they combine with other elements on your website to help you communicate your message in the most powerful and most effective way possible. However, using images the wrong way will not only affect user experience but also hurt your ranking on search engines.

This is why image optimization is very important.

Image optimization is one of the fundamental aspects of on-page search optimization (SEO).

Optimizing the images on your website can improve page load speed which increases user engagement and search engine ranking.

But as with anything SEO, the devil is in the details.

In this post, you’ll learn how to properly optimize images for SEO is a simple, step by step process.

 

What is Image Optimization?

Image optimization is the process of optimizing web images to deliver high-quality visual content in the right format, size, dimension, and resolution.

You can optimize images for SEO in different ways, whether by resizing the images, compressing the size or caching.

The ultimate goal of optimizing images is to help your website loads fast while improving user experience and promoting longer dwell time.

According to HTTP Archive, images make up to 21% of a total webpage’s weight. When it comes to optimizing your website, after video content, images are by far the next place to touch. Image optimization is more important than scripts and fonts.

Proper good image optimization work is one of the easiest on-page strategies to implement, yet a lot of website owners don’t do it correctly.

 

Why is Load Speed Important?

 

Why is Load Speed Important

 

Google in its latest algorithm update has hinted that site speed is one of the ranking signals used by its algorithm to rank pages. Using one of its core web vitals otherwise known as Largest Contentful Paint or LCP, Google measures how long it takes the main content on a webpage to load.

Google recommends that the LCP should occur within 2.5 seconds or faster from the moment the page first starts loading.

In addition, page load speed is important to user experience. Pages that load fast tend to have higher average time on page and lower bounce rates. Conversely, pages with a longer load time tend to have higher bounce rates and are more likely to hurt conversions.

 

Tips for Optimizing Images for SEO

1. Resize your images

Before uploading any image on your website, it’s important to check for the size and ensure it is within an acceptable range.

Note that image size and file are not the same. Image size refers to the dimension of an image (e.g., 1024 by 680) while file size is the amount of space required to store the image on the service (measured in kilobytes, bytes and megabytes, etc.).

Whether you’re resizing or compressing images, always ensure that image quality isn’t compromised.

 

2. Choose the right compression rate

When an image is compressed too much, it loses its quality and appears blurry. On the other hand, when the compression rate is low, the image quality is high but the file size is large. Using image editing tools, like Adobe Photoshop have a “save for the web” option, which automatically compresses the file size while retaining image quality.

If you don’t have Photoshop, there are many tools online. Popular image optimization tools include Affinity Photo, Pixlr (JPEG optimization), JPEG Mini, OptiPNG, and Paint.NET.

After image optimization, you can test your image for speed by using tools, like WebPageTest, Pingdom, and Google PageSpeed Insights.

 

3. Pick the right file format

Choosing the right file formats for your image can feel confusing, especially if you’re doing it for the first time. There are different types of formats and each has its benefits.

The most common formats are JPEG, and PNG. While JPEGs are good for images with lots of color, PNG is a perfect choice for simple images. You can learn further about the different file formats.  

JPEG: It often comes with varying degree of sizes and enable you to adjust image quality level to find a good balance

PNG: This format produces better quality than JPEG, but typically comes with larger file size

GIF – GIF is the best choice for animated images, but it only uses lossless compression

SVG: SVG is a scalable vector format which works best for logos, icons, text, and simple images. SVG is traditionally smaller than JPEG and PNG and typically results in faster page load speed.

 

4. Create Unique Images

While generic stock images can be easily curated online, and usually cheaper, you risk appearing unoriginal when you always have to depend on them for your web content. This is because hundreds of websites are probably using the same images.

Using unique, high-quality images doesn’t only help you to stand out among competitors, it also delivers huge SEO benefits. Original images help you create a better experience for the user while also ranking on relevant searches.

 

5. Customize Image File Names

When it comes to SEO, saving your images with descriptive, keyword rich file names is extremely pivotal. This is because search engines cannot accurately make sense of visual content on its own.

The default file names typically look like “IMG_002221” or something similar. That doesn’t help Google to understand what you mean. The only way search engine bots understand what your image represents is through the file name.

If you create a blog post about the “best pizza in town”, there are chances that you will want to feature some inviting pictures of pizza in your content. But instead of leaving your image in the default file name, you could simply name it “pizza”.

6. Write SEO-Friendly Alt Text

Alt tags refer to text alternative to images when a browser can’t properly render them. Similar to file names, alt texts or attributes are used to describe the content of an image file. It provides search engines with useful information about the subject matter of the image.

When the image doesn’t load, you will get an image box with the alt tag appearing in the top left corner. Adding appropriate alt tags to the images on your website helps achieve better ranking as search engines associate keywords with images.

Alt tags don’t only assist search engines in deciphering the meaning of your image, it also helps users who are unable to view images themselves. Thus, alt text is required under the American Disabilities Act for individuals with visual impairment.

The alt tag could read:

<img src=”pizza.jpg” alt=”chicken pizza”/>

You can make the text more descriptive by further describing the pizza.

For example, you have something like:

<img src=”chicken.jpg” alt=”pizza with grilled chicken”/>

 

Using excessively large, low quality images on your website doesn’t only hurt your ranking in search engines, it also negatively affects user experience. Before uploading any image to your website next time, ensure that you test the image for your optimization. If you need help or simply want to learn more about image optimization for SEO, contact us today.

SEO Tips To Help Your Las Vegas Business Rank

SEO Tips To Help Your Las Vegas Business Rank

SEO Tips To Help You Dominate Local Search Rankings

Today, more and more users are taking their time to look up businesses online before they visit the actual store to make a purchase. If your business doesn’t show up in the first results for local searches, you are losing customers to your competitors.

What is Local SEO?

Local SEO encompasses the different processes aimed at optimizing your Google My Business listing and website to generate more traffic from location based searches. Most of the customers for small businesses are local, making it very important for your business to appear in the top results. Search engines such as Google ad Bing use algorithms to rank the listing relevance for local business in searches performed in and for a certain geographical area.

Rank Your Las Vegas Business in Maps

Types of Search Engine Results

Presently, the Google search engine results come in different formats, depending on the keywords. Local search results can either provide organic search results, or local pack listings, which are typically three businesses listing placed below the map of the location.

The local organic search results in Google SERPs are now placed below local pack listings. When a user clicks on one of these links, they are taken to Google Maps, and are given an extended view of the business they have clicked. The business listing is based on the proximity to the user, and the local SEO efforts of that business.

What Influences Local Search Results?

You might be wondering the kind of factors that actually influence the local search rankings. If you have been following the SEO trends of the last few years, you have probably noted that the ranking factors are very dynamic, as Google continues to update its search algorithms. When it comes to local search, the following are the most important elements that contribute to higher rankings:

Local SEO Tips to Help Improve Your Search Rankings

1. Set Up and Optimize your Google My Business Listing

This page sends signals to Google that helps your business to appear in the search, including reviews, user photos, and association with an Owner’s verified profile. Considering that there are only 3 spots for the local business listings for local searches, only the most local, relevant, and optimized Las Vegas listings will be featured in this prime location.

Google My Business is also free, and serves as a very powerful tool for getting your business incredible exposure provided that your website is optimized enough to appear in the pack. Keep in mind that you have to undergo a verification process, for Google to confirm that you are a legitimate Las Vegas business and that you are the actual business owner.

Be sure to optimize your listing with a solid description of your Nevada business, operating hours, categories, the type of payments you accept, etc. make sure you also upload at least three pictures of your business, your products and/or services. Keep in mind that Bing also has a similar page called Bing Places for Business, and the process is similar to that of Google my Business.  If your business is not signed up to Google My Business you can sign up for free by clicking here.

2. Optimize your Business Listings on the Web

One of the most essential steps for optimizing local SEO is making sure that your business citations are properly listed online, and that they are all consistent. Make sure that your Las Vegas business is listed on the top directories such as Yelp, CitySearch, Merchant Circle, TripAdvisor, etc. You also need to try and get Las Vegas’ respectable local directories to list your business.

Check out your chamber of commerce and your local newspaper’s website to find out if there are any local business directories you can get listed on. Perform searches on keywords such as “Las Vegas business directory” to find the rest of the citation directories and sites. Always make sure that the Name, Address, and Phone number (NAP) of your business is consistent, and updated an all the directories and citation sites. Any discrepancies such as abbreviations, misspellings, and wrong number or address can not only hurt your local SEO, but also mislead and frustrate your customers.

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3. Online Reviews are Very Important

A recent survey outlined that 84% of people trust online review as they would personal recommendations. User reviews and your engagement in response to them can build the visibility of your business online, especially with the local search results. Overall, the more authentic and positive the reviews your business gets, the better its rankings on the search results, and the higher the trust new customers have on your business.

The most crucial places in which you efforts should be focused on getting reviews are on the Google my Business page and the Facebook page of your business. These are the big ones, and they mean a lot. Most people will turn to Facebook to see what their family and friends say about a given product or service, and having good reviews on your Facebook page can help attract more prospective customers to your business. It’s crucial to have and to maintain positive reviews on your Google my Business page, since the reviews will show up whenever someone searches for your business.

There are a number of reputation management tools you can use to monitor, track, and actively try to get good reviews. These include Trust Pilot, Reputation Loop, Vendasta, and Get Five Stars. You can also use tools such as Tiny Torch and Hootsuite to get alerts when your brand is mentioned online.

4. Pay Careful Attention to Titles and Meta Descriptions

Writing creative titles and descriptions are often regarded as an art in the world of SEO. When competing for the top ranks, if your text isn’t compelling, unique, and efficiently descriptive, your click-through rates might suffer significantly.

To reach the local customers, you need to include the name of the city in the area your business serves. Remember to use a targeted keyword, and place it as close to the beginning of the description as possible. Don’t blow your chance of getting a user to click on your link by using characters that won’t help them want to check you out.

5. Using the Local Business Schema Markup

This will provide a detailed message to the search engines on exactly what your business is all about. Schema Markups essentially helps Google to identify the location of your business. This is vital in getting your website to show up in the carousels and rich snippets of the search results.

If you have any questions about how you can leverage this local SEO checklist for your business, we can help. We specialize in developing local SEO strategies for Las Vegas businesses that will help your website rank higher on both search engines and maps, and in turn drive more organic traffic to your site.  Learn more about how we can help your business here.

SEO Experts in Las Vegas, Nevada

How To Create Unique Content For Your Website

How To Create Unique Content For Your Website

Having unique content doesn’t only set your website apart from the competition, it helps you develop a reputation as a trusted authority in your niche and earn you juicy spots on search engines like Google. If you want your website to become a favorite destination for your target audience when searching for a keyword related to business, then you’ll need to invest more time, effort and resources in creating unique, compelling and valuable content. In this post, you will learn how to create unique content that pulls traffic, engages visitors and converts them to leads.

What Is Unique Content?

Unique content is a term used when referring to a piece of content that is original and not duplicated anywhere else on the internet. Unique content is a vital on-page SEO signal. It plays an essential role in search rankings because many search engines, including Google, Bing and Yahoo use algorithms that rate unique content highly on search engine result pages (SERPs).

Steps to Creating Unique Content

Develop a clear content strategy?

Content strategy is the planning, development and management of content that goes into your website. Having a solid content strategy will guide your plans for what, where and when to create content for your target audience. Your content strategy is shaped by your business goal, purpose and direction while ensuring that every single piece of content resonates with your target audience.

Do your research

Research is an important step in every content writing process. When you write, you want to ensure that you provide your audience with the most relevant, updated and useful content. Research involves checking out what others have written about the topic you want to write about. For example, if you want to write about “Best Keyword research tools on market”, you may have to research what other reputable websites have written about it. It’s always advisable to use multiple sources for your research to avoid writing from a narrow-minded point of view.

Develop an Outline

Outlining means visualizing the ideas you intend to include in your content and designing a structure for your writing. This involves creating supportive arguments, identifying pros and cons of the subject matter, developing headlines, and a lot more. Basically, the outlining is done to paint a graphic image of what your writing will entail.

Make your rough draft

The drafting stage is where you bring together all the ideas, facts and figures you’ve gathered in the process of researching the topic you want to write about. This isn’t the final draft of your writing, so you shouldn’t be too concerned about making mistakes. Drafting involves writing naturally, using the information you gathered in the research stage.

Edit and proofread

Once you’ve created your draft, it’s time to go over it again and start editing for grammar, facts, and logic. You have to be as meticulous as possible to ensure that you’re not only producing content that’s grammatically flawless, but also relevant to your audience. This is where you pay adequate attention to your choice of words, illustration and ensure that your content is easy to read.

Publish

Once your content has been carefully edited and proofread, it’s time to publish.

To Create Unique Content For Your Website

Deciding Whether To Create Your Content or Outsource to A Freelance Writer

When creating content for your website, you can decide to write by yourself, assign the writing to an in-house writing team or outsource to a freelance writer. Either way, the most important thing is to ensure that you’re creating content that’s truly helpful and relevant to your audience. More importantly, the content needs to be unique.

How To Get Your Business Listed in Google Maps

How To Get Your Business Listed in Google Maps

How To get your business listed in google maps

If you own a business and you care about being seen online in the specific city in which your business is located, then it is imperative to have your business show up in Google Maps.

What is Google Maps?

When you search for a specific keyword, take the keyword, “Fabric Protection” for instance, the first result you get will generally look like this:

Maps SEO

In this picture, the first results that people see when searching for any keyword are the Google Ads where businesses pay Google per click, and the Google Maps results like in the picture above. 

These results show the local business results of businesses nearby, from the city in which you are searching from.  As you can see, only 3 results show up in the Google Maps Results.  

There are more than 3 results usually, but in order to see them you must click the “view all” button at the bottom of the Google Maps results in order to see the remaining businesses that are optimizing themselves for the keyword you are searching for, in this case, “fabric protection”.  Depending on how many businesses want to show up for the same thing will depend on how many results end up in the “view all” area. If your business wants to show up in the top 3 you will likely also need something called search engine optimization in order to get there but that is a topic for another day.

In Order To Get Seen in Any Maps Result you Must Have a Google My Business Listing

But in order to even be in any of the Maps results your business MUST have a Google My Business listing associated with your business or you CANNOT be listed in the maps results.  It is possible to have a Maps result if your business did not create a Google My Business listing yourself, as Google may have created one for you if Google knows your business exists. If you have never created a Google My Business listing but see one show up for your business then you need to “claim it” to obtain control over the listing.

A Google My Business as seen from the person searching looks like this:

Local Maps SEO Expert

In this case, the person would be searching for “Fabric Protection Las Vegas” and Ultra-Guard’s Las Vegas Google My Business location shows up.  If Ultra-Guard did not have a Google My Business listing for Las Vegas then only the businesses that did have a Google My Business listing would show up, or if no businesses did, then only the organic listings would appear like this:

Local SEO Specialists

So you can see just how important it is to have a Google My Business listing if you want to show up in Google Maps results for the city in which your business is specifically located.  

What are the Steps to Get Your Business Listed in Google Maps?

To sign up for a Google My Business listing, it is easy!  Just follow these simple steps:

  1. You Must have a Gmail Account.

In order to be listed on Google My Business, which is a Google-owned property, you must obviously use Google’s email account which is Gmail.  So, step 1 is to simply create a Gmail account for your business.

Simply go to Google and search for “gmail”

Local SEO Expert

Then click the “sign-in” button on the top right corner. See image above.

Google Maps Expert

Then click the “create account” button.  See image above.  And simply go through the steps it asks to create your Gmail account for your business.  You will need a phone number that you can have text messages sent to and also a backup email where you can receive email from Google as well for the Gmail account 

2. Now Create your Google My Business Listing:

After you have created your Gmail account then you will need to simply create your Google My Business Listing. Go to Google and search for “Google My Business” 

Local Maps SEO

Click the top listing that says Google My Business.  Then click “sign-in”.  Then click “add your business to Google”.

Orange County Google Maps SEO

Then put in your business name

Maps SEO Expert

Add your business category

Local SEO Services

Add whether you are a storefront that people can visit or whether or not.  If you don’t want people to visit your store you are a Service Area Business and your business can still be on Google Maps but you will hide the address so people don’t come to your business.  

Rank Locally in Maps

Add the business address

Las Vegas Google Maps SEO

Add your phone number and website information.

Google Maps SEO

If you don’t have a website don’t worry!  Google will give you a free one if you click Get a Free Website based on your information.  

Put in the name for the postcard and hit go. Google will then ask you a few other questions to get information from you and then bring into the inside of your Google My Business listing which looks like this:

Google Maps

This particular listing is not real and was created solely for the purpose of this article.  

Congratulations, with all of these steps done you have created a Google My Business listing and are now on Google Maps!  Your Google My Business listing does have information that you can add under the “info” tab like business hours, phone number, business description etc. and under the “photos” tab you can add your business photos etc. 

Local SEO Expert

That is everything you need to do to be listed on Google Maps!  However, showing up in the top 3 is another story which will likely require search engine optimization (SEO) to get your business optimized enough to be in the top 3 results.  

If you are interested in having search engine optimization done for your website I can help.  I specialize in local SEO for small businesses and as you can see, Ultra-Guard is in the first map’s position.  I can be reached at (949) 940-5295 or simply send me a message on the contact form of my website here: https://brooksinternetmarketing.com/contact I  am happy to give free consultations to show you how I can help your business achieve these types of results.  

I hope you enjoyed this article and I look forward to helping your business today.

Local SEO Tips Every Small Business Should Know

Local SEO Tips Every Small Business Should Know

Local SEO Expert

Local SEO Tips

If your business operates on a regional level, investing in local SEO should be an integral part of your marketing campaign. Whether you are a brick-and-mortar business or service-area business, standing out amongst the local pack is a top priority. Local SEO aims to improve your visibility in the search engine results in a specific location, unlike national SEO, which is focused on rankings across the country.

Well-implemented local SEO will also help to improve your chances of effectively competing against larger domestic enterprises with access to more resources. Considering that search engines highly consider the searcher’s geographic location, investing in local SEO often translates to increased traffic, conversion, and sales. Keep in mind the fact that 35% of all search traffic is local. This is a significant amount of traffic and potential customers that your business could be missing out on.

To help you optimize your business for local SEO, we have outlined some expert local SEO tips you can do yourself.

  1. Optimize Your Google My Business Listing

This is perhaps the easiest and most effective way of gaining visibility in local search results. Google is always looking to provide users with relevant, authentic, and useful content. Google My Business acts as a tool for Google to verify that your business is genuine. Once you meet Google’s requirements, you can find your business listed at the top spot of the coveted sidebar section in Google’s local search.

To optimize your business for Google My Business

– Create and verify 

– Ensure that the information provided is correct and up-to-date

– Publish posts and share messages with customers using Google Posts

– Encourage customers to leave reviews online

– Respond timely and appropriately to reviews

  1. Build and Manage Customer Reviews

Customer reviews are some of the most powerful local ranking factors. When ranking, search engine algorithms often take into account the volume of reviews you get, how frequently, the ratio of positive to negative reviews, and the number of reviews using keywords. 

Encourage your customers to leave reviews online and respond to them in a timely manner.

  1. Make Sure Your Website is Mobile-Friendly

It is estimated that nine out of every ten smartphone users do local searches on their phones. As such, making your website fast and mobile-friendly is necessary if you want to remain relevant in the local pack.

Las Vegas Local SEO Expert

  1. Ensure Your Business Name, Address, and Phone Number is Consistent Online

To achieve a higher ranking in the local search results, you have to make sure that both your customers and search engines can easily find your business. All directories where your business is listed online should have the same exact name, address, and phone number. This not only helps to increase your visibility online, but it also helps to enhance your local SEO.

  1. Consider Local News and Events When Creating Content

One of the best ways to attract your customers’ attention is to publish content that touches on issues that are directly affecting them. This can include adding location-specific webpages providing relevant and quality local content or publishing blog posts that address local stories, news, and events.

So there you have it, 5 of the top local SEO tips that you can easily do on your own. By investing a little of your time and effort, you may be well on your way to the top of the local pack.

Contact a Local SEO expert at Brooks Internet Marketing to learn how Brooks Internet Marketing’s highly effective SEO campaigns actually work to rank your business. We offer free 30-minute screen share consultation!

For more information on how https://brooksinternetmarketing.com/ can help you with Local SEO Tips every small business should know, please contact us at  (702) 249-0905, or visit us here:

Brooks Internet Marketing

1404 South Jones Boulevard, Las Vegas, NV 89146

(702) 249-0905

Las Vegas Local SEO Expert

Tips On How To Do Keyword Research

Tips On How To Do Keyword Research

Keyword research is the heart of any high-performing SEO campaign.

Tips on hoe to do keyword Research

With recent updates to Google’s algorithm, search relevance has become more important than anything else. If the page doesn’t answer the query, Google isn’t going to rank it as easily.

This is why it’s time to sit down and tighten your approach to keyword research.

Focus on Niche Relevance 

It starts with niche relevance, especially with the new Google algorithm.

This means you have to fine-tune how you approach niche research. Each keyword has to be focused on your specific niche and it needs to add value to your website.

If you are selling acne products, you want to focus on skincare keywords. This is how you are going to build a proper website that ranks well on Google and earns its respect. Tossing random keywords together isn’t going to cut it and that is a common mistake people make.

Use Browser Plugins for Search Traffic Estimations 

Good browser plugins such as Keywords Everywhere (Paid) or Surfer SEO (free) are a good starting point. These are going to provide search traffic estimates for each query in Google.

Once you download them, you will see a small number pop up in Google beside each keyword that’s typed in. It’s relevant, up-to-date information that is going to let you know what people are searching for in your niche.

The more you research on Google, the more you are going to learn about what works and what doesn’t. These are great tools that are going to get the job done when it comes to doing targeted keyword research.

SEO Experts in Las Vegas

Target Low Competition Queries

Targeting low competition queries is a must in this day and age.

The idea is to target queries that are easy to rank for. Over time, you are going to see a constant drip of targeted traffic coming to your website due to ranking well on Google/Bing. Continue to do this for 50-100 pages and the results will snowball into monumental traffic.

The beauty of doing this is you are not going to face serious hurdles along the way. Once you tighten your approach to keyword research, the results will come.

Intent Matters

Yes, it’s nice to go after low competition keywords, but intent still matters. You have to find the right balance. 

What does intent mean?

The idea is to focus on what the user’s intent is going to be. Do they want to buy something and have their credit card ready (i.e. best, affordable, review). These are modifiers users will use when they want to make a purchase right away.

Tips On How To Do Keyword Research

On the other hand, informational keywords and modifiers (i.e. when, how) don’t yield as many results. It’s important to hit the right balance.

Final Thoughts

These are the tips you have to focus on when it comes to new-age keyword research.

Don’t just look at traffic numbers and assume that’s the way to go. This is how mistakes are made and you end up with a long list of underperforming pages on your website.

Contact an SEO expert at Brooks Internet Marketing to learn how Brooks Internet Marketing’s highly effective SEO campaigns actually work to rank your business. We offer free 30-minute screen share consultation!

For more information on how https://brooksinternetmarketing.com/ can help you with the tips on how to do keyword research, please contact us at (702) 249-0905, or visit us here:

Brooks Internet Marketing

1404 South Jones Boulevard, Las Vegas, NV 89146

(702) 249-0905

SEO Experts in Las Vegas