Learn How Chinese Water Torture is related to Digital Marketing
What is Chinese Water Torture?
Chinese water torture, also called Dripping Water Torture, has been around since the 15th or 16th century, being found in Italy, but by a different name. The Chinese water Tourture includes limiting a person’s mobility, and after that gradually dripping water on to the individual’s forehead for an extended period of time, which is supposed drive the person mad over time.
The Origins of Chinese Water Torture
Hippolytus de Marsiliis is credited with the invention of this approach of toture. He used what he discovered as to how drops of water falling one by one on a stone gradually developed a hollow, and after that applied it to the body.
How Efficient is This Torture
Practically no evidence exists that this approach of torture is in fact reliable. The television show MythBusters, who checks myths on a regular basis, checked the efficiency of the torture in the MythBusters Water Torture Episode and found it to be legitimate. Keep in mind that the fact that the individual was restricted supplied the majority of the effect, whereas the added addition of water seemed to be negligible.
So How Does Chinese Water Torture Possibly Relate to Marketing?
So by now you’re probably asking, “Great, I know something about Chinese Water Torture, but how does that relate to digital marketing in any way whatsoever?” That’s a really great question, and one that I have an answer for!
Well, you are here right now reading this aren’t you? And guess what? I am a marketing company, however my specific focus in marketing is search engine optimization (SEO). And you managed to find my marketing company specifically rather than some other marketing company or any company for that matter, right? Well isn’t that what marketing is all about? To get people to find you for whatever you want them to find you for? Of course it is! That’s the very definition of what digital marketing is! See for yourself by clicking this definition of digital marketing!
Okay, so now you finally get it! But how did I do this and why did I rank my marketing company for this search term?
The Why is because the keyword “Chinese Water Torture” gets 10,000 searches per month, WOW! That’s a heck of a lot of searches for a keyword! So you if you can show up for something that has a ton of searches, guess what? A lot of people are going to actually find your company!!! I wanted you to find my company and guess what? You did!!!
The Why is also because according to Ahrefs SEO tool, that specific keyword happens to be super easy to rank for!!! See for yourself!
A high volume keyword that is easy to rank can be used to bring traffic to your website, meaning A LOT OF PEOPLE will actually find your website.
Knowing this, I then used my amazing SEO skills (my digital marketing skills) to get this page ranked on Google! And isn’t that what we all want for our websites, to rank on Google?
Guess what? You just learned How Chinese Water Torture relates to Digital Marketing and how it can also bring your website a lot of visitors!
If you would like your company website, or any website for that matter, to show up for the things you want to show up for, we can help. This is what we literally do every day! Give our search engine optimization experts a call today! We can be reached at (949) 940-5295.
Also, credit to the cool cat photo goes to these guys https://cheezburger.com/1654813952
Is Structured Data Markup Important?
If your company is actively involved in having SEO done to your website, then you may have already heard about structured data markup. Do you know what structured data means? Do you know what it has to do with search engine optimization? You have come to the best place to find answers to these questions. Structured data markup, also called schema markup, plays an important role to full optimizing your website and structured data will help your website rank higher in the search engines. Keep on reading to learn exactly what structured data markup is and how it affects SEO, as well as why your website needs it.
What Is Structured Data?
Structured data markup is a code written in a specific format that helps search engines to better understand what your website is really about. When you look at a website, you see words, graphics, tables, and pictures. Google and the other search engines, on the other hand, don’t see words and pictures, but instead the underlying code. Google will read this code and use it to display search results more richly. Your website will attract more targeted visitors by adding structured data markup to it. You can easily add this code to your website though you may not be a tech-savvy person. Structured data uses a code format, and there are different kinds of structured data. For example, there is a code for book reviews, product reviews, recipes, movies, and tons more specific topics. Visit https://schema.org/ to see all the different things you can do schema for. This code marks up your website in Google search results and makes it look richer than the other results. If you have a website with a lot of recipes and add this code to a page with a certain recipe, that specific page will look much richer regarding the content that’s shown in Google search results. Your results in the search engines might change with the addition of this code. That’s why structured data markup is known as “rich snippets or rich results.”
Structured data lets your website technically communicate with the search engines. The website will tell Google or any other search engine about the ingredients in your recipe. Not only that, it will tell the search engines how many calories the specific dish contains and how long it will take to prepare the meal. Google will most often grasp such information instantly and rank your site higher in their search results because they know the user will benefit from such information.
Structured data markup is a tool that gives the search engines detailed information about your web page – in a way the search engines understand what you say. Google will use this information to create more informative and rich search results for its audience. The audience will love these rich snippets because they have all the information they are looking for. That’s why you need to add structured data to your website to rank it higher in Google and get more clicks from visitors.
Google Structured Data Testing Tool
Structured data lets you highlight specific information for Google and the other search engines and improves the way your website displays in SERPs. There are several tools that will help you test structured data markup and rich snippet display. The Google Structured Data Testing Tool (SDTT) is one of the best in this regard. It offers a wide variety of ways to develop, test, and modify your code so that it helps attract more visitors from Google. You can either load markup directly into this tool or supply the URL of your web page.
You should always test your structured data using this tool to prevent template or server issues that could affect how your structured data shows up in the search results. New features have been added to the latest SDTT released by Google. Some of these features include:
. Clean display of schema markup code on your web page
. Validates all Google features that are powered by structured data
. There is an image of the tool interface
. Supports markup in the JSON-LD syntax
. Highlights markup problems right in your HTML source code
. For some types, this tool will let you generate a sample view of a result from your data
Make sure to use this tool to validate the code on your page and rank your page higher in Google and the other search engines.
How To Add Schema Markup?
Adding schema markup to your page isn’t difficult. You don’t have to be tech-savvy to add this code to your web page. Here is a step-by-step process to add schema markup to your web page.
- Go to Google’s Structured Data Markup Helper
- Select the type of structured data that you plan to markup. There are several options to choose from such as articles, product reviews, movies, recipes, local business, organization, breadcrumbs markup, video markup, event markup, and rating markups
- Paste the URL of the web page that needs to be marked up and click “start tagging.” Your page will load in the markup tool and let you tag items. The left pane of the tool will show your web page while the right pane will show the data items
- The next step is to highlight and select the type of elements to be marked up. For example, if you plan to markup an article, you can highlight the name of the article in order to add Name Markup. Once you finish highlighting the name of the article, select “Name” from the tooltip
- Continue to add markup items depending on the type of page you wish to markup. Even though you may not be able to tag every item in the list, tag whatever item you could
- Once you have finished, click on “Create HTML”
- Copy the HTML code and paste it into your CMS or source code
How Structured Data Affects Your SEO
There are many benefits of using schema markup on your web page. It will help improve your click-through rates in a great way. The page will draw more attention from your target audience. More people will see your listings and click on them if they are positive. This will help improve your conversions in the long run. That’s why you need to take advantage of structured data markup for your website. We hope you enjoyed our article on What Is Structured Data Markup In SEO?
To learn more about how Brooks Internet Marketing can help you with your seo needs visit our website or send us an email on our contact form here. For Orange County companies looking for seo assistance click here. For Las Vegas companies looking for seo assistance click here. Or call us today at (949) 940-5295 in Orange County or (702) 249-0905 in Las Vegas, Nevada.
SEO Tips To Help You Dominate Local Search Rankings
Today, more and more users are taking their time to look up businesses online before they visit the actual store to make a purchase. If your business doesn’t show up in the first results for local searches, you are losing customers to your competitors.
What is Local SEO?
Local SEO encompasses the different processes aimed at optimizing your Google My Business listing and website to generate more traffic from location based searches. Most of the customers for small businesses are local, making it very important for your business to appear in the top results. Search engines such as Google ad Bing use algorithms to rank the listing relevance for local business in searches performed in and for a certain geographical area.
Types of Search Engine Results
Presently, the Google search engine results come in different formats, depending on the keywords. Local search results can either provide organic search results, or local pack listings, which are typically three businesses listing placed below the map of the location.
The local organic search results in Google SERPs are now placed below local pack listings. When a user clicks on one of these links, they are taken to Google Maps, and are given an extended view of the business they have clicked. The business listing is based on the proximity to the user, and the local SEO efforts of that business.
What Influences Local Search Results?
You might be wondering the kind of factors that actually influence the local search rankings. If you have been following the SEO trends of the last few years, you have probably noted that the ranking factors are very dynamic, as Google continues to update its search algorithms. When it comes to local search, the following are the most important elements that contribute to higher rankings:
Local SEO Tips to Help Improve Your Search Rankings
1. Set Up and Optimize your Google My Business Listing
This page sends signals to Google that helps your business to appear in the search, including reviews, user photos, and association with an Owner’s verified profile. Considering that there are only 3 spots for the local business listings for local searches, only the most local, relevant, and optimized Las Vegas listings will be featured in this prime location.
Google My Business is also free, and serves as a very powerful tool for getting your business incredible exposure provided that your website is optimized enough to appear in the pack. Keep in mind that you have to undergo a verification process, for Google to confirm that you are a legitimate Las Vegas business and that you are the actual business owner.
Be sure to optimize your listing with a solid description of your Nevada business, operating hours, categories, the type of payments you accept, etc. make sure you also upload at least three pictures of your business, your products and/or services. Keep in mind that Bing also has a similar page called Bing Places for Business, and the process is similar to that of Google my Business. If your business is not signed up to Google My Business you can sign up for free by clicking here.
2. Optimize your Business Listings on the Web
One of the most essential steps for optimizing local SEO is making sure that your business citations are properly listed online, and that they are all consistent. Make sure that your Las Vegas business is listed on the top directories such as Yelp, CitySearch, Merchant Circle, TripAdvisor, etc. You also need to try and get Las Vegas’ respectable local directories to list your business.
Check out your chamber of commerce and your local newspaper’s website to find out if there are any local business directories you can get listed on. Perform searches on keywords such as “Las Vegas business directory” to find the rest of the citation directories and sites. Always make sure that the Name, Address, and Phone number (NAP) of your business is consistent, and updated an all the directories and citation sites. Any discrepancies such as abbreviations, misspellings, and wrong number or address can not only hurt your local SEO, but also mislead and frustrate your customers.
3. Online Reviews are Very Important
A recent survey outlined that 84% of people trust online review as they would personal recommendations. User reviews and your engagement in response to them can build the visibility of your business online, especially with the local search results. Overall, the more authentic and positive the reviews your business gets, the better its rankings on the search results, and the higher the trust new customers have on your business.
The most crucial places in which you efforts should be focused on getting reviews are on the Google my Business page and the Facebook page of your business. These are the big ones, and they mean a lot. Most people will turn to Facebook to see what their family and friends say about a given product or service, and having good reviews on your Facebook page can help attract more prospective customers to your business. It’s crucial to have and to maintain positive reviews on your Google my Business page, since the reviews will show up whenever someone searches for your business.
There are a number of reputation management tools you can use to monitor, track, and actively try to get good reviews. These include Trust Pilot, Reputation Loop, Vendasta, and Get Five Stars. You can also use tools such as Tiny Torch and Hootsuite to get alerts when your brand is mentioned online.
4. Pay Careful Attention to Titles and Meta Descriptions
Writing creative titles and descriptions are often regarded as an art in the world of SEO. When competing for the top ranks, if your text isn’t compelling, unique, and efficiently descriptive, your click-through rates might suffer significantly.
To reach the local customers, you need to include the name of the city in the area your business serves. Remember to use a targeted keyword, and place it as close to the beginning of the description as possible. Don’t blow your chance of getting a user to click on your link by using characters that won’t help them want to check you out.
5. Using the Local Business Schema Markup
This will provide a detailed message to the search engines on exactly what your business is all about. Schema Markups essentially helps Google to identify the location of your business. This is vital in getting your website to show up in the carousels and rich snippets of the search results.
If you have any questions about how you can leverage this local SEO checklist for your business, we can help. We specialize in developing local SEO strategies for Las Vegas businesses that will help your website rank higher on both search engines and maps, and in turn drive more organic traffic to your site. Learn more about how we can help your business here.