What does E-A-T mean, where did it come from, why’s it important to website ranking, and how do you optimize for it? For answers to these questions...
Brooks Internet Marketing
Running an online business in a competitive industry can be quite overwhelming, especially for startups and new companies. In fact, popular companies are now making considerable adjustments to their marketing and promotional strategies to bring in new customers and generate more sales. In today’s digitally driven business landscape, it’s nearly impossible to attain your business goal and increase revenues without a strong online presence. That’s exactly where Brooks Internet Marketing comes in.
Brooks Internet Marketing is a trusted SEO business in Orange County, CA., Las Vegas, NV., Dallas, TX. We specialize in developing and implementing data-driven SEO solutions that makes it easy for your customers to find you when looking for a product or service like yours. We partner with a wide range of clients, cutting across multiple industries such as law firms, dentist offices, remodelers, car dealerships and real estate.
For over a decade, we have helped our clients attract laser-targeted leads to fill their sales pipeline. We achieve all these by implementing tailored, industry-focused SEO solutions. Contact us today and let’s help you refocus your digital marketing strategy for increased traffic, leads and sales.
How Can We Help Your Business?
SEO Website Analysis
Before we start focusing on helping your site generate quality traffic, we first take the time to fully analyze your site to understand how it is currently performing and how it stacks up to your competitors. We also check to see if you are targeting and optimizing your content for the right keywords your prospective buyers are using when searching for your kind of products or services.
Additionally, we inspect the tools, tech and software used in building your website to ensure it is ready to handle the increase (organic traffic) it will start receiving. After our audit which will give us a clear overview of where your website currently stands within your niche, we will use the understanding to develop perfect strategies for your campaign.
Keyword research is foundational to every search query because it guides content direction and indicates the actual information that the searchers are looking for. As a business owner, it is quite important for you to know the search terms or phrases used when looking for services like you. For example, if you provide the best roof leaks repair services in Dallas, TX, it becomes easier for a prospective customer searching for the “best roof leaks repair Dallas, TX” can find you. However, obvious keywords, such as “best roof leaks repair Dallas, TX” have a lot of competition which means you might struggle with getting enough clicks and low conversions.
A thorough keyword research helps you uncover more keywords with lower competition and high conversion rate. Our team of experienced SEO experts will take the time to dig deep into your market, conduct an audience research, sneak up on your competitors, and study the behavior of your prospects to unearth short and long tail keywords to drive laser-targeted traffic to your website.
Your website is a digital extension of your physical company or storefront. Therefore, it has to be structured in a way that shows your prospects that you’re exactly who they need to achieve their goals. There are many factors that go into a high converting website such as design, load speed and content. We will review all your KPIs to ensure that our SEO efforts translate into more business for you.
As Google rolls out its Core Web Vital updates in May, 2021, user experience becomes a vital ranking signal. Core web vitals are a new set of metrics for ranking websites that focus site’s load speed, interactivity and visual stability or what can be summarized as your site UI/UX. Your website needs to be fast, intuitive and easy to navigate.
If your webpage doesn’t provide a seamless experience to a new user, they will close your page and visit the next website on the SERPs. When it happens often, it sends a signal to Google that your website isn’t offering value and will de-rank you. Our goal is to optimize your website for user experience.
Some of the ways we achieve this by helping you create a sitemap to define key features, functionalities and structures of your website to ensure that your website makes sense to both Google and human beings.
Niche-Specific Link Building Outreach
Link building is the process of getting other reputable websites to link to your website. The link you receive from this process is called backlink. Backlinks have remained one of the important ranking signals for Google and other search engines such as Bing and Yahoo. It tells search engines that you are an active contributor to your industry and that other sites rely on you for information and guidance. We help you develop and execute a foolproof link building strategy that will improve your backlink profile and ultimately increase your ranking on search results.
The entire concept of having a website is totally useless without content. Central to every successful l SEO strategy is how valuable and optimized your content is. When a visitor lands on your website, they simply want answers to their questions.
Therefore, you must be able to provide well researched, high quality and accurate information to them. In addition to providing the right information that the searcher is looking for, you must also be able to clearly highlight your expertise and the qualities that make you a better option than your competitors. Doing so, and in a consistent manner, helps establish trust between you and the user.
Using the right keywords naturally in your content, you must strive to provide relevant content that answers the questions that your potential customers may have in mind.
For example, if a web visitor is looking for a roofer in your region, and they visit a site full of information about gardening, they are going to be confused, they will close the page and return to the serps to visit another site that has the answers to their questions.
From everything including facts, structure and header choice, we ensure that your content is properly researched and correctly presented to your audience. We flag issues such as grammar errors, badly formatted pages with improper headers, subheaders and tags to avoid creating negative impressions in your customers. Our in-house content marketers are experts when it comes to researching, creating and formatting your website in a way that Google and humans will understand.
One of the advantages of digital marketing over the traditional method is the ability to generate relevant data that helps understand the behavior of a target audience. But if you are not familiar with SEO, you may end up wasting value time and resources or vanity metrics.
Our team of experienced SEO experts will work with you to understand your business goals and campaign objectives at every stage of our partnership to track metrics that are most important to you. We will then provide you with customized reporting that shows you exactly what we are doing and the results gotten so far. With robust data tracking, we can make adjustments where necessary to achieve more satisfying results in terms of quality traffics and leads.
Drive More Foot Traffic to Your Local Storefront or Office with Our Local SEO Services
What is Local SEO?
Local SEO helps get your website and business in front of the people that are most likely to use it – the people who live in your city and surrounding communities. If you are a local business then your content marketing and SEO strategies will be different from someone who runs a business that sells nationally or globally. The location (s) you are targeting will influence the overall structure of your website, including the content. Local SEO requires completely different link building strategy compared to nationally or globally targeted link-building.
At Brooks Internet Marketing, local SEO is our bread and butter. We like to see our clients crush it in their respective industries for the most important keywords that bring them qualified leads and increase their bottom line. We are confident in our processes and methods to help your business achieve increased online visibility and acquire more customers.
We combine our proven local SEO strategies with effective GMB management to ensure that your Business Profile ranks high on Google Search and Maps free of charge
Why Choose Our SEO Services?
SEO Experts with real skin in the game
If you are looking for dedicated SEO experts to improve your visibility and ranking in search results, then you shouldn’t look any further. For several years, we have been helping clients get the best of SEO through our foolproof SEO strategies, covering aspects such as on-page optimization, technical SEO and link building. Our team comprises some of the best and most experienced in the industry who are dedicated to helping top the SERPs for your money keywords.
All Work Done In-House
Unlike other SEO companies that outsource jobs to freelance SEOs who usually don’t take a personalized approach to your business, all work is done by our in-house SEO specialists who are dedicated to your success.. We trust all members of our team and value them for the insights and experience they bring to every project to ensure that you get the best quality job.
Proper Data Tracking
No SEO work is complete without tracking data. We track every piece of data to measure the performance of our campaign. We focus on the most relevant pieces of data to understand the real impact our strategies are making on your business. Tracking data doesn’t only give us a clear picture of your business or brand is performing online, but also enables you to make adjustments where needed to drive the results that you expect.
According to studies, when a user searches for a query and does not engage with an ad, the top rank receives 42% traffic while the second position gets 11% while the third drops to 8%. This implies that the majority of web users do not go lower than third position with the position one taking most of the traffic opportunities. This shows exactly why it is important to shoot for position for all your important keywords. When you choose us as your SEO Company, we can rest assured that we are going to take leverage of our custom reporting and data tracking to know how exactly you’re performing and what needs to be done to get you to the #1 position.
With more and more consumers turning to search engines like Google to search information about brands and businesses they care about, businesses can take advantage of the trend to market their products or services to users who are already actively searching for them. SEO or Search Engine Optimization is a practice that is dedicated to ensuring that your website shows up when customers are looking for a product or service like yours.
The team at Brooks Internet Marketing has been delivering awesome results for over a decade now. We service a range of clients in many different industries and with diverse goals. We are able to help clients get results due to our unique and data-driven approach to SEO when working with each client. Each client gets a customized SEO blueprint to dominate the serps in their various niches. Our team comprises expert SEO professionals, experienced branding and web design experts, and SEO content writers.
Our Latest Blog
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Ready to get started?
Ready to take your business to the next level by leveraging the power of SEO? We are glad to welcome you to the Brooks Internet Marketing family where we deploy expert knowledge of tech to reposition your business and improve your ranking on search results.
Our SEO services are focused on helping you to get high quality and relevant traffic to your site so that you can provide customers with the products and services they are looking for. With our partnership, you can reach your marketing goals and dominate your niche.