Organic SEO vs Local SEO: What’s the Difference?

Organic SEO vs Local SEO: What’s the Difference?

What’s the difference between Organic SEO and Local SEO? Within digital marketing, search engine optimization, or SEO, is a strategy that helps drive more visitors to your web pages and social media platforms. In addition to increasing overall digital traffic, an SEO strategy can also:

  • Increase the time a visitor spends on a page
  • Improve the rate at which your company name appears in the search results for a specific keyword
  • Expand conversions and leads
  • Boost the level of quality for visitors

So, what’s the difference between organic SEO and local SEO? That is why, in this article, we will tackle the difference between organic SEO and local SEO.

What is Local SEO?

A niche SEO strategy, local SEO, targets users in a specific area looking for a service or product. It attempts to increase the number of local searches businesses’ websites receive and help them rank in Google’s local 3-pack for “near me” local search queries. Due to their lack of assets and authority compared to larger competitors in the market, smaller companies typically rely on local search engine optimization. 

Utilizing local listings is a great way to improve the business for local search engine optimization. That refers to the online business listings seen on local business directory websites where users search for particular details. Together with other details about your services and products, these listings provide basic information to help someone find their way to your location. Consider the following local listings for your business:

  • Google Business Profiles: It is generally agreed upon that Google’s service is the most well-known online local business listing. It’s done so that they can publish data that is accessible to the public through other Google apps, including Google Maps. 
  • Vertical-Specific Listings: Most industries have websites of their own with business listings. These include TripAdvisor, which serves the travel business, and WebMD for the healthcare industry.
  • Social Media: Social media platforms can now serve as local business listings because of their popularity. Ensure that all social media profiles have the most recent location information.

Local SEO in Orange County

Local SEO Best Practices

Establishing your local SEO approach will necessitate the use of expert tactics. Here are some recommended practices to remember. 

  • Get a Google Business Profile and claim it for every location you have. You must ensure that your Google Business Profile stays updated with pictures, relevant links, and location data because 65% of Google searches end up on Google websites. Your profile is more likely to rank highly in localized search results the more optimized it is. 
  • Mobile optimization. A “near me” search is usually conducted on the phone because these searches are usually short and done on the spot. Thus, to serve these potential customers, make sure your listings and web pages are optimized for mobile searches.
  • Capitalize on the pictures. Listings with pictures have a 42% higher chance of receiving clicks from people looking for directions to where you are. Ensure that your business is appropriately represented using well-lit, cropped images. 
  • Utilize local keywords. Conduct keyword research to determine which region-specific terms perform well in search results. For example, people will look you up online if you’re close to a famous place. To get visitors to your website, use the SEO power of those keywords and incorporate them into your content. 

What is Organic SEO?

The approach of improving your ranking on organic search engine results pages (SERP) is known as organic SEO. Usually, a combination of off-page and on-page strategies are used to achieve this. 

Organic SEO should be a part of every business’s overall strategy, regardless of size or industry. You can boost your ranking on organic search results by using organic SEO strategies. Getting your brand in front of the 75% of searchers who don’t scroll past the first page of results will boost brand awareness. In other words, you’re positioning the business to attract more quality leads.

Organic SEO Best Practices

Different tactics are needed for organic SEO success than for local SEO. Here are some tried-and-true tactics you might want to incorporate into your business strategy. 

  • Keyword research. Use the right research tools to identify the keywords that people in your industry frequently use to find products and services. Try to choose keywords with a high search volume and manageable keyword difficulty.
  • Creating content using those keywords. Use those keywords in various content of your website whenever it seems appropriate. You should improve your Google and different search engine rankings.
  • Internal linking on your website to maintain audience interest. Retaining clients on your website is your goal. Make sure all of your pages have interlinks whenever it is feasible. Make sure you connect to high-performing pages with powerful keywords.
  • Improve performance and page speed. Unbelievably, Google views the speed at which a page loads as an SEO signal. Since 2010, page speed has become a consideration in Google’s rankings. Work with the web development team and ensure the speed at which your pages load is acceptable.

Organic SEO vs Local SEO

Regardless of the user’s location, organic SEO targets them through a web strategy. On the other hand, Orange County local SEO helps small businesses rank higher in local searches by focusing on a particular local audience within defined geographic locations.

Does it make a difference if you utilize local or organic SEO? Your goals will determine your entire SEO strategy. Let’s look more closely:

When to Utilize Organic SEO?

Organic SEO is usually used by small businesses seeking to improve their total sales reach, establish greater online visibility, or raise brand awareness. It usually functions best for:

  • E-commerce
  • Online-only shop
  • Marketing with an emphasis on conversions and website discovery
  • Marketing targeted at increasing search queries and SERPs

When to Utilize Local SEO?

Local SEO is typically the most successful approach for brick-and-mortar companies, including service providers, small retailers, and other businesses. Users who are most inclined to visit an actual store to make a purchase are the ones that local SEO tactics target and specify searches for.

Organic SEO is unquestionably an important part of a comprehensive digital marketing strategy, but local SEO may be even more crucial for your business. Local SEO in Orange County will help you position higher on local search results if you target clients in the area. 

Additionally, it will allow you to become more visible to nearby clients who frequently utilize search engines to learn more about nearby businesses or services. Local SEO, unlike organic SEO, enables local businesses to concentrate on specific markets and geographic areas. 

Local SEO should, therefore, be included in your digital marketing plan if your company has a unique local service reach, which regular organic SEO cannot.

Orange County Local SEO

What’s the Difference Between Organic SEO and Local SEO?

Now that we have established local and organic SEO basics let’s examine their differences.

Organic vs Local Audiences

The first notable differences are the target audience for local vs. organic searches and their query intent.

Those conducting local searches actively seek a product or service in their area. Together with the location’s name or the phrase “near me,” they will mention the kind of product, service, or enterprise. They usually aim to select a business and transact on the same day.

Those who conduct organic searches typically have a question they need to answer. Their purpose in conducting research is not always to close a deal. They seek information and data to help them with their current problem. On the other hand, they might agree with downloading a PDF guide about the subject or subscribing to a newsletter.

Organic vs Local SERPs

The difference between rankings and search results comes next. For instance, specific Google searches may display a combination of organic and local results. Local SEO, however, does not aim for similar results or placements as organic SEO.

Local SEO aims to appear higher in search results on Yelp, Apple Maps, Bing Places, and Google Maps, among other maps. Local businesses are specifically listed in these results. Links to websites are included in the search results, along with other information, including business categories, store photos, and contact information.

To appear higher on Bing, Google, Yahoo!, and other search engine results pages, one can employ organic SEO. Your website’s main page and other in-depth pages like blog posts, specialized informational guides, and others may appear in the search results.

Organic vs Local Content

Local and organic SEO heavily rely on content in quite different ways.

Content that is centered on location-based information is the emphasis of local SEO. It can include the city, town, postal code, nation, state, area, street intersections, and more for your business. A local audience can be drawn in, and your geographic focus can be established for search engines using highly localized content.

Content centered around subject families and the set of keywords naturally occurring in content related to that topic are the focus of organic search engine optimization. For instance, you should publish information about furnaces and air conditioning if your company provides HVAC services. But you must consider brands, products, warranties, associated parts, and more.

Organic Links vs Local Citations

Citations are similar to backlinks in Organic SEO, except for Local SEO. Both act as the foundation of the corresponding SEO optimization strategy.

Local citations arise when your company is mentioned online, typically with your phone number, address, and brand name. Citations are frequently seen in regional business directories as well as review platforms like Google My Business, Yelp, and Angie’s List. They may also cover parking availability, operating hours, and other things.

Conversely, you want backlinks from other reputable and pertinent websites. Links to different pages on your website should be mixed in, and the anchor text should contain relevant keywords.


For businesses, local SEO and organic SEO have similar yet different uses. Both are predicated on the same concept of search engine optimization for businesses. You must know their significant differences if you wish to invest in any of the two.

Any study on local SEO will explain how it benefits your brick-and-mortar stores by drawing in more local customers. It focuses on strengthening your connection with your area to ensure search engines can be sure you should appear in local searches.

By paying attention to the content of your website, the keywords it utilizes, and the links it has from other websites, you may boost your organic search engine ranking. It draws users who could be looking for information or assistance from your website.

Although they have different functions, your business should invest in both since they can complement one another. Your informational website content may help your local customers feel confident in your expertise. In the meantime, those who come across your content might become essential clients.

Combining the two gives the best results.

Are you in need of assistance with local SEO?

Do you need help to boost your local online presence? Contact Brooks Internet Marketing, your go-to digital marketing agency, to boost your local SEO campaign. Let us navigate the digital landscape for you, ensuring your business stands out in local searches.

If you have questions or want more information, call (949) 940-5295.

The Pros & Cons of Using Stock Images for Your Website

The Pros & Cons of Using Stock Images for Your Website

Businesses can save time and have excellent images on their website using stock photos. You should be aware of several disadvantages before utilizing them, though. For instance, although no two people will ever see the same stock image because each website has a different design aesthetic, they can eventually sound the same.

However, you can also utilize them in promotional brochures, social media posts, and other contexts where images are required. This post will discuss the pros and cons of stock images for your website and company, enabling you to decide whether they are worthwhile.

What Are Stock Photos?

Stock photos are images that photographers take for no particular purpose and then submit to a stock company to be licensed and sold. Stock images can cost as little as a few cents or as much as a few thousand dollars for one, depending on its quality and type of licensing. Because photographers have complete control over the subjects of stock photos, they can capture images of almost anything and use them for various purposes. You can easily search for a royalty-free image online and accomplish your task.

When To Use Stock Photos

Stock photos can be valuable in various situations, helping enhance and complement your creative projects. Here are some scenarios where using stock photos can be beneficial:

  • Website Design: Stock photos can add visual appeal and professionalism when creating a website. You can use them for header images, banners, background visuals, or to illustrate specific sections of your website.
  • Blog Posts and Articles: Stock photos can make your blog posts and articles more engaging by providing relevant and eye-catching visuals. They can support your content, break up text, or convey a particular message.
  • Marketing Materials: Marketers commonly use stock photos in their campaigns, incorporating them into brochures, flyers, posters, and social media posts. Stock photos can effectively convey the desired mood, represent your brand, or showcase products or services.
  • Presentations and Slide Decks: Stock photos can enhance presentations by making them more visually appealing and professional. You can use them as background images, illustrations, or visually supporting key points.
  • E-books and Digital Publications: If you’re creating an e-book or digital publication, stock photos can enhance the reading experience. They can provide visual cues, break up long text sections, or highlight important concepts.

Check each stock photo provider’s licensing terms and usage restrictions to ensure compliance and avoid copyright issues. Additionally, while stock photos can be a great resource, consider using them with original or customized visuals to maintain a unique and authentic touch in your projects.

The Pros & Cons of Using Stock Images for Your Website

Anybody can use stock photos, photographs taken by experts, or vector illustrations created by experts. Although stock photographs are inexpensive, they can occasionally be accessed online for free.

Since multiple stock picture agencies may offer the same image, websites, blogs, and online campaigns utilize them frequently. Here are the pros and cons of using stock photos for your website or business.

Pros of Using Stock Images

Affordable Pricing

Most stock photographs cost between a few cents and a few bucks per image. Typically, stock photo providers offer monthly memberships, bulk bundles, or even both. A month-long free trial period or free photos are offered on some websites.

Premium assets, on the other hand, are typically more expensive and do not fall under the standard packages. Which images are categorized as premium assets is up to the websites.

A Wide Range Of Images Are Available

Millions of photos are available for selection on all major stock photo websites.

There are many images to choose from online stock photo websites, whether you’re seeking pictures of contented, smiling patients or attempting to discover the ideal city skyline.

Within several minutes of starting the search, you can find pictures of any topic, and their variety gives website creative teams more options. There won’t be any difficulty in locating images on your website.


Save Time


Save Time

To create a few (or perhaps even one) good shots from a custom photo shoot, you must engage a photographer, plan a photo shoot, and go through a time-consuming editing procedure. Stock images do away with the necessity for all that by providing you with a sizable variety and enabling fast downloads after your purchase.

Versatile Applications

Countless stock images are available, and you may utilize them in various ways. Choosing straightforward images with broad applicability or something more specialized and focused is simple.

Easy Manipulation

With stock photos, anyone can quickly edit and customize the details to meet your requirements. Additionally, it will make the image stand out more so that it doesn’t appear too generic.

High Quality

Hiring a professional photographer to capture some unique images can be expensive, and you may get high-quality images using stock photos for a much lower price. What’s best? On all platforms, they will display beautifully.

Cons of Using Stock Images

Overused Pictures

Several of the most incredible pictures you’ll ever see are available in stock photos. However, the identical photographs you can see are available to millions of individuals worldwide. Many blogs, websites, and internet advertising campaigns may have extensively used some of the better photographs.

Therefore, attempt to pick a recent stock photo that has yet to be used frequently if you’re looking for one for your website. You may also apply alterations to the images to make them look distinctive and specific to your dental practice.


Image Licensing



When using stock photos, you must exercise caution to avoid using them in ways beyond the license’s scope. Utilizing a stock photo for an unauthorized purpose under the license could have expensive consequences.

Lack Authenticity

You can tell when a picture is a stock image; they have a phony “feel” to them that is difficult to convey. The audience you are targeting will be able to tell if the image they are viewing online is authentic and was taken just for the article they are reading.

Competitors Might Select Similar Images

Using stock photos poses the danger that your rivals may visit similar websites and select the same images. Since they are not exclusive to one company but are accessible to all businesses operating in a particular field, this can make you feel unoriginal. When this happens, consider looking for more precise images with various positions or viewpoints instead; even though there are fewer alternatives overall, it gives you an advantage over the competition.


How can you ensure the stock images you use to look good on your website?

Here are some tips to help you achieve that:

  1. Choose high-quality images: Look for high-resolution stock images and good clarity. That will prevent pixelation and ensure your website’s images appear sharp and professional.
  2. Consider relevance: Select images that align with your website’s content, theme, and message. Relevant images will enhance the overall look and help convey your intended message.
  3. Optimize image sizes: Large image file sizes can significantly impact your website’s loading speed, leading to a poor user experience. Compress your images without compromising quality using Adobe Photoshop, TinyPNG, or Squoosh. Aim for a balance between file size and visual quality.
  4. Maintain consistency: Establish a consistent style and tone for your website’s visuals. Ensure that the stock images you choose match this style, whether vibrant and colorful, minimalistic and clean, or something else. Consistency will provide a cohesive look throughout your website.
  5. Consider accessibility: Accessibility is crucial for a user-friendly website. Ensure that the stock images you use have alt text or alternative descriptions. Alt text provides a textual description of the image, allowing visually impaired users or those using screen readers to understand the content.

Following these tips, you can ensure that the stock images you use on your website look good, enhance the user experience, and contribute to the overall aesthetic appeal of your site.


Like anything else, there are advantages and disadvantages to using stock photos based on the situation and your goals for your own company. Even if most individuals decide to utilize these visuals when launching a social media campaign, many still prefer to work with professional photographers or produce their photographs from scratch using unique concepts. Therefore, the decision you should make will mostly depend on your needs and your financial situation. Once you’ve done that, you’ll be sure to know what to do.

Are you looking to maximize your online presence and drive more organic traffic to your website? Brooks Internet Marketing is here for you. Call us at (949) 940-5295 for more information or questions.

How to Properly Craft an “About Us” Page

How to Properly Craft an “About Us” Page

How to properly craft an about us page

 Every website should have and nurture three vital pages. These include the home page, contact page, and “About Us” page.

The “About Us” page is believed to be the most visited page on a website and can have a big impact on your brand and conversion rates.

So, how do you come up with an “About Us” page that not only boosts your website’s SEO but also aligns with the E.A.T. algorithm? Read on to find out.


Why is the “About Us” Page Crucial for SEO?

One of the worst decisions you can make for your company is not to have a dedicated “About Us” page. Here are some of the reasons why the “About Us” page is important for SEO:


The “About Us” page increases trust, authority, credibility, and branding

According to a study carried out by KoMarketing in 2015, 52 percent of those visiting your website want to see an About page.

Another report by Episerver also revealed that 92 percent of first-time visitors to a website do not plan to make a purchase.

When users visit your website, you only get one chance to make a good first impression. Most customers will not buy your products unless they believe your website is trustworthy.


It increases conversion

What is one clear advantage of improved trust, credibility, and branding?

More prospects are willing to purchase your goods and services. i.e., turning an inquisitive passerby into a paying customer.

There have been several case studies and examples that show how a strong “About Us” page can boost conversion rates.


It helps your site to be favored by search engines

Did you know that search engines like Google favor “trustworthy” sites over less “trustworthy” sites in their rankings? When Google gives its human quality raters a set of standards, they take reputation into account.

According to Google quality evaluator rules, the degree of expertise, authoritativeness, and trustworthiness (E.A.T) is particularly significant for all other pages that have a helpful function.

Human raters are instructed to determine who is in charge of the website and who authored the information on the page. This appears to be Google’s attempt to solve the riddle of whether or not your website can be trusted.

The data and feedback acquired by the human raters contribute to algorithm adjustments, allowing Google’s AI to improve its ability to recognize “trustworthiness,” “credibility,” and “authority.”

When search engines think your website is reliable and trustworthy, your organic search results tend to get better.


How to Properly Craft an About Us Page

About Us page helps journalists and public relations professionals find your profile, thereby boosting your backlinks

If you want journalists to write about you and link to you in their content, make sure they have access to all of your pertinent information.

Journalists and public relations professionals are taught to look for a “Press” or “Media” page. A dedicated “Press” page is not found on every website. A suitable alternative is an “About Us” page.

When journalists, public relations professionals, and SEOs from other companies find it easy to discover more about you, they will talk about you and link to you. The more high-quality backlinks connected to your website, the more SEO benefits your website will enjoy.


It boosts credibility when undertaking outbound PR and manual outreach

An “About Us” page is extremely useful when you are doing outreach. Manual outreach to other websites and journalists is sometimes required in SEO and PR to gain their attention. You want them to talk about your business and possibly link back to you.

The majority of these journalists and webmasters want to be sure they’re speaking with a trustworthy source. They might try to acquire some background information about your organization or brand if they do their homework. When people take a look around your site, a well-written “About Us” page will help them build trust.

They will be more ready to link back to you once you have established trust and reliability.


It helps you build connections through a unique story or brand history

Some websites may choose to link to your “About Us” page if you or your business has anything unique to offer, as it gives them something fascinating to write about.

You never know when another website or journalist will want to write an article about fascinating businesses or founders, and they will pick you because of your “About” page. When other websites (especially authorities in your niche) mention your site, you can be assured that it helps with SEO.


What Information Should an About Us Page Contain?

The following factors should be considered when you want to write an excellent “About Us” page:

The “About Us” section of a website is frequently overlooked. The reason for this is that website owners are unsure about what to put there. If you set up these parts right, your visitors (and search engines) should be able to understand what your business is all about.

Now that we have established why you need an “About Us” page and how it helps boost SEO, let’s consider how you can craft an SEO-friendly About page that aligns with the E.A.T. algorithm.


What is the Purpose of E.A.T?

Google modified its quality ranking rules in 2018 to place a greater emphasis on the usefulness of web content. The argument behind Google’s decision was simple: marketers had been developing content with Google in mind, not the end-user. Instead of providing information that would be valuable to the reader, they were attempting to “trick” Google’s ranking algorithm. E.A.T. was created as a strategy to refocus attention on the end customer.

Also, Google employs E.A.T as one of the key elements in determining the quality of its results. Many changes to Google’s algorithm ranking in recent years have been made to address page quality, which could be related to higher or lower E.A.T. Due to a drop in your ranks, you will lose both traffic and a significant amount of cash if you do not keep up with the latest trends.

Google examines your brand, website, and content to see if a real person can trust the information you provide.

So, how does this affect the content of your “About Us” page? If you don’t pay attention to E.A.T, you won’t be able to develop an effective content strategy.

The question becomes, what can be done to leverage E.A.T. and improve your “About Us” page content? We will address this in the next section.


About us page for SEO

Steps for Crafting an SEO-Optimized “About Us” Page That Aligns With the E.A.T. Algorithm 




Showcase your expertise in the content

Those who are most knowledgeable about your content and niche should be developing or reviewing it. They should be cited as a source at the very least. According to Google’s search quality guidelines, there are two sorts of knowledge:


Formal knowledge

A qualified professional is the most dependable source of knowledge, especially in the medical, financial, and legal fields. If inaccurate information is disseminated in these industries, users are more likely to be put in danger.


Everyday expertise

This refers to the knowledge shared by ordinary individuals. The knowledge is usually daily experiences that are shared on personal blogs, reviews, forums, conversations, and other forms of social media. This level of knowledge is good for topics like humor, cooking, and taking care of the house, amongst others.


Recruit journalists or writers

Professional journalists are taught how to locate and interview sources, as well as to conduct extensive fact-checking. Some journalists may already be familiar with writing for your field. Look for them in relevant trade journals.

You can develop an internal team, recruit freelancers, or collaborate with an agency to discover authors. The best option is determined by the goals and resources of your firm.


Hire an editor

Even the most dependable writers make mistakes, such as using incorrect statistics or citing the wrong source. You’ll have a better chance of releasing the most accurate content if you have a professional editor on hand (or at least someone to examine it).


Train your content crew

Your content creators (including new hires and freelancers) will gain confidence and learn about:

  • Developing brand personalities
  • Writing in the tone of your brand
  • Using your brand’s style guide
  • How your creation process and workflow work
  • Best practices for SEO and writing




Show your qualifications

Make it crystal clear to your readers who you are. This could be accomplished by:

  • Including your professional title in the byline
  • Including a brief bio at the start or end of the piece

When it comes to sharing “everyday expertise,” credentials are irrelevant. People should instead have relevant experience. However, doctors or other health professionals should provide specific medical facts and guidance (rather than descriptions of personal experience).

Also, showing your photo on your “About Us” page humanizes your company and makes your website more open to your readers.


Conduct research and cite it

Even if the people who write your About page content aren’t experts, research and the right attribution prove that they want to provide accurate information.

The necessary anchor text should also be linked to the sources. This is a clear indication to Google that you’re citing sources. Remember that Google prefers high-quality backlinks, so pick your sources wisely.

Linking to your research makes it simple for users to access the source. Your readers will gain more trust as a result of your transparency.


Maintain your brand image

Your prospects are likely to read reviews about your firm before making a decision. These reviews can influence a buyer’s decision, but they can also affect your Google quality ranking.

According to Google’s search quality criteria, popularity, user engagement, and user reviews are considered proof of reputation. All channels where customers can provide feedback or write reviews should be monitored.

Hence, while writing your “About Us” page content, you should also pay attention to what people are saying about your brand. This will ensure you don’t violate the requirements of the E.A.T. algorithm.




Help your website users

As tempting as it is to write an About page just for the sake of being found in search, you must put your users first. A widespread assumption is that Google favors websites with a lot of keywords. However, this is known as “keyword stuffing,” and it degrades the user experience.

Avoid keyword stuffing by carefully adding your keywords. The best way to do this is to use the keyword in the first paragraph and then only use it naturally after that.

According to the Google Webmaster Guidelines, you should ask yourself, “Is this helpful to my users?” Would I do this if there were no search engines?”

The goal of content marketing is to develop content that your target audience desires. Google’s algorithms have been updated and tweaked to display the most relevant and accurate content in search results. Because of this, they have also asked real people to help them judge the quality of websites and pages.


Make it easy for users to contact you

Contact information on your About page website may seem obvious, but it develops trust by allowing users to contact a real person or learn who is responsible for the website.

Your company’s “About Us” page is also a wonderful place to tell your readers who you are, and you might want to include a photo of some of your employees. This humanizes your brand, allowing customers to recognize and trust you.




What is the ideal length for this page?

A good length for an “About Us” page is 300 to 500 words. You may wonder how we arrived at this figure. Any information that is less than 200 words is deemed thin. Most blog posts these days are 500-600 words, while those with at least 2000 words are considered cornerstone content (About pages don’t fit into these). You should be alright as long as you keep above the thin content mark and aim for 500 words.

However, most website owners struggle to achieve 200 words, which is why we’re here to assist you to fill out your “About Us” page with SEO-friendly content that will help your ideal clients find your website.


What keywords should be used on your About page?

The “About Us” page is usually not intended to serve as a landing page. You wouldn’t use precise keywords to rank for the same reason. Brand names, products, and services should all have landing pages to help them rank.

This does not, however, imply that you should abandon keywords entirely. The “About Us” page serves as a supporting page for the rest of your site, which means you should employ your core keywords from other landing pages in a long tail form to optimize your local SEO.


Is it necessary for me to provide contact information on my About page?

Since you already have a contact page on your website, why should you provide your contact information in the “About Us” section?

One reason is that it improves your local SEO, and the other is that it just provides a better user experience. Because the user wants to learn more about your firm, giving the name, address, and phone number is only natural.

Now, how you go about doing that is a different story.

Of course, you can provide the information in the same manner as on your contact page. However, you could simply put the information in the company description, build CTAs (“Call us” or “Contact us”), or include it in the footer.


Which schema is best for my “About page”?

Schema is a type of microdata that makes data interpretation easier for search engines.

Most firms will include local schema on their front and service pages. Other types are used as extras to give more information about your products, show review ratings, or give SERPS results with more information.

The organization schema, on the other hand, is the only form of schema that suits the “About Us” page.

This schema should only be used once. It’s up to you whether you put it on your contact or “About Us” pages.


Wrapping Up

Your “About Us” page can influence whether or not someone chooses to work with you. Therefore, ensure that your page is engaging and optimized for search and conversions. You’ll rapidly get more desirable outcomes from your About us page if you prioritize your users, hire specialists, assist them, and provide a safe and pleasant experience on your website.

Google’s recent revisions to its quality rating rules show that knowledge, authority, and trustworthiness are now significantly more important in the results than they were previously. E.A.T is meant to make sure that websites stay focused on giving accurate information and stop unrelated content from ranking near the top, which would hurt the user experience. The greatest way to attract the kind of traffic you want is to have a higher E.A.T, which will only happen if you provide content that delights your clients.

Need help with SEO? Talk to Us, Let’s help you drive highly targeted organic traffic to your website and increase your revenue.