Having unique content doesn’t only set your website apart from the competition, it helps you develop a reputation as a trusted authority in your niche and earn you juicy spots on search engines like Google. If you want your website to become a favorite destination for your target audience when searching for a keyword related to business, then you’ll need to invest more time, effort and resources in creating unique, compelling and valuable content. In this post, you will learn how to create unique content that pulls traffic, engages visitors and converts them to leads.
What Is Unique Content?
Unique content is a term used when referring to a piece of content that is original and not duplicated anywhere else on the internet. Unique content is a vital on-page SEO signal. It plays an essential role in search rankings because many search engines, including Google, Bing and Yahoo use algorithms that rate unique content highly on search engine result pages (SERPs).
Steps to Creating Unique Content
Develop a clear content strategy?
Content strategy is the planning, development and management of content that goes into your website. Having a solid content strategy will guide your plans for what, where and when to create content for your target audience. Your content strategy is shaped by your business goal, purpose and direction while ensuring that every single piece of content resonates with your target audience.
Do your research
Research is an important step in every content writing process. When you write, you want to ensure that you provide your audience with the most relevant, updated and useful content. Research involves checking out what others have written about the topic you want to write about. For example, if you want to write about “Best Keyword research tools on market”, you may have to research what other reputable websites have written about it. It’s always advisable to use multiple sources for your research to avoid writing from a narrow-minded point of view.
Develop an Outline
Outlining means visualizing the ideas you intend to include in your content and designing a structure for your writing. This involves creating supportive arguments, identifying pros and cons of the subject matter, developing headlines, and a lot more. Basically, the outlining is done to paint a graphic image of what your writing will entail.
Make your rough draft
The drafting stage is where you bring together all the ideas, facts and figures you’ve gathered in the process of researching the topic you want to write about. This isn’t the final draft of your writing, so you shouldn’t be too concerned about making mistakes. Drafting involves writing naturally, using the information you gathered in the research stage.
Edit and proofread
Once you’ve created your draft, it’s time to go over it again and start editing for grammar, facts, and logic. You have to be as meticulous as possible to ensure that you’re not only producing content that’s grammatically flawless, but also relevant to your audience. This is where you pay adequate attention to your choice of words, illustration and ensure that your content is easy to read.
Once your content has been carefully edited and proofread, it’s time to publish.
Deciding Whether To Create Your Content or Outsource to A Freelance Writer
When creating content for your website, you can decide to write by yourself, assign the writing to an in-house writing team or outsource to a freelance writer. Either way, the most important thing is to ensure that you’re creating content that’s truly helpful and relevant to your audience. More importantly, the content needs to be unique.