Selecting The Right Anchor Text for SEO

Selecting The Right Anchor Text for SEO

Choosing the right anchor text helps provide additional context to links on (or pointing to) your website which can significantly increase your ranking on search engines as well as improve user experience.

Anchor text optimization helps create relevance around your content, influence rankings, and drive more clicks to your page. 

Here’s what Google founders, Sergey Brin and Lawrence Page have to say about anchor text in a research paper called, The Anatomy of a Large-Scale Hypertextual Web Search Engine.

“The text of links is treated in a special way in our search engine. Most search engines associate the text of a link with the page that the link is on. In addition, we associate it with the page the link points to.”

In this post, you’ll learn how to use anchor text correctly to improve your keyword ranking on search engines. This post covers a concept known as anchor text ratios and why you

What is Anchor Text?

Anchor Text

An anchor text is a visible and clickable text that you see in a hyperlink on web pages. Readers click on anchor text to navigate from one web page to another, which can either be on the same website or a different website. It creates a physical connection between two separate web pages.

Anchor texts are typically highlighted and colored differently from the rest of the text. A carefully selected anchor text doesn’t only function as a ranking signal to search engines, it can improve user experience on your site. Relevant, natural and keyword-rich anchor texts help you in optimizing your content for on-page SEO.

This is what a code for anchor text looks like:

<a href=””>SEO services </a>

In that code, “SEO services” is the anchor text and it’s linked to the Brooks Internet Marketing homepage (

Types of Anchor Text

Anchor texts can appear in different ways. Here are some of the types of anchor texts

Exact-match Anchor

Exact-match anchors are those that include keywords that mirror the pages that are being liked to. For example: ‘On-page SEO’ linking to a page about On-page SEO.

Partial-match Anchor

Partial match anchor texts include variations of the targeted keywords on the linked-to page. For example: ‘internal linking’ linking to a page about On-page SEO.

Branded Anchor

An anchor text is branded when it contains a brand name of a business or organization. For example: ‘Forbes’ linking to a blog post on the Forbes Blog.

Naked Anchor

An anchor text is naked when it uses only the URL of a web page. For example: ‘’ is a naked anchor.

Generic Anchor

A generic anchor text doesn’t provide any connection to the linked-to page. Generic anchor texts use common phrases like: ‘Click here’, ‘Order now’, ‘Learn more’, etc.

It’s also possible to embed a link inside an image. In such cases, Google will use the text in the image’s alt attributes as the anchor text.

SEO Best Practices For Anchor Text

An SEO-friendly anchor text is one that’s succinct, non-generic and relevant to the linked-to page. While you don’t have power over the anchor text that other sides use to link to your web content, you can apply the following SEO best practices when you’re doing either internal or external linking on your website.

Use Succinct Anchor Text

Although there’s no universally length limit for anchor text, it’s best to keep your link text as brief as possible. Using a few words, your anchor text should successfully describe the linked-to page and as well as highlight the specific word or phrase you want users to click on.

Target Relevant Pages

As search engines continue to advance, they have hundreds of metrics in their ranking algorithms. One of the strongest ranking signals is link relevancy. It’s helpful to link only pages with intersecting topics. A highly relevant link can boost your chances of ranking both the source page and the linked-to page for keywords related to their topic.

For example, it will be inappropriate to use ‘internal linking’ as an anchor text and then link it to a page about social media marketing. There’s a mismatch.

Links that point to content related to the topic of the referring page are likely to send stronger link equity or relevance signals than links pointing to unrelated content.

Avoid Generic Anchor Text

Generic anchor text doesn’t provide value or contextual information to Google about the source page and it’s hard to determine its relevance to the linked-to page. You miss out on the opportunity to pass link relevance to your target page whenever you use a generic anchor text. 

Anchor Text Ratios

Links are strong signals in Google’s overall ranking algorithm. As a result, black hat SEOs use several tricks to create unnatural links to rank websites.

The idea of anchor text rations was created to detect unnatural linking patterns and penalize unethical practices.

In the early days of Google, the search engine used what’s called statistical analysis to identify unnatural linking patterns. Today, Google uses Spam Fighting AI at the indexing level to block spam sites from entering the index. This means all the links on those pages will not have a chance of ranking in search engines.

If you’re getting links naturally, then there’s little or nothing to worry about since you don’t have power over your anchor text.

But if you have to go out of your way to get backlinks, then there are chances that you may always be lucky to create acceptable links. So the question is, how do you ensure that your links look natural to Google?

The best way to know if your links are in the right shape is to look at the backlink profiles of the top ranking sites in Google across all industries.

For example, your homepage SEO should have:

80%-90% links that fall in the brand, natural and URL anchor text category.

Up to 10% of links should include key phases combined to create anchor text

Up to 5% of links should include exact match anchor text.

Anchor text is critical to your link building efforts, as it can indicate to Google what a page is about. Not using the right anchor text or using generic anchor text, such as “click here” is generally considered as a poor SEO practice and can negatively affect your ranking. Following the tricks in this article will help you choose the right anchor text and increase your ranking in search engines.

Image SEO: Tips for Proper Image Optimization for Search Engines

Image SEO: Tips for Proper Image Optimization for Search Engines

Images are not only used for aesthetics, they combine with other elements on your website to help you communicate your message in the most powerful and most effective way possible. However, using images the wrong way will not only affect user experience but also hurt your ranking on search engines.

This is why image optimization is very important.

Image optimization is one of the fundamental aspects of on-page search optimization (SEO).

Optimizing the images on your website can improve page load speed which increases user engagement and search engine ranking.

But as with anything SEO, the devil is in the details.

In this post, you’ll learn how to properly optimize images for SEO is a simple, step by step process.


What is Image Optimization?

Image optimization is the process of optimizing web images to deliver high-quality visual content in the right format, size, dimension, and resolution.

You can optimize images for SEO in different ways, whether by resizing the images, compressing the size or caching.

The ultimate goal of optimizing images is to help your website loads fast while improving user experience and promoting longer dwell time.

According to HTTP Archive, images make up to 21% of a total webpage’s weight. When it comes to optimizing your website, after video content, images are by far the next place to touch. Image optimization is more important than scripts and fonts.

Proper good image optimization work is one of the easiest on-page strategies to implement, yet a lot of website owners don’t do it correctly.


Why is Load Speed Important?


Why is Load Speed Important


Google in its latest algorithm update has hinted that site speed is one of the ranking signals used by its algorithm to rank pages. Using one of its core web vitals otherwise known as Largest Contentful Paint or LCP, Google measures how long it takes the main content on a webpage to load.

Google recommends that the LCP should occur within 2.5 seconds or faster from the moment the page first starts loading.

In addition, page load speed is important to user experience. Pages that load fast tend to have higher average time on page and lower bounce rates. Conversely, pages with a longer load time tend to have higher bounce rates and are more likely to hurt conversions.


Tips for Optimizing Images for SEO

1. Resize your images

Before uploading any image on your website, it’s important to check for the size and ensure it is within an acceptable range.

Note that image size and file are not the same. Image size refers to the dimension of an image (e.g., 1024 by 680) while file size is the amount of space required to store the image on the service (measured in kilobytes, bytes and megabytes, etc.).

Whether you’re resizing or compressing images, always ensure that image quality isn’t compromised.


2. Choose the right compression rate

When an image is compressed too much, it loses its quality and appears blurry. On the other hand, when the compression rate is low, the image quality is high but the file size is large. Using image editing tools, like Adobe Photoshop have a “save for the web” option, which automatically compresses the file size while retaining image quality.

If you don’t have Photoshop, there are many tools online. Popular image optimization tools include Affinity Photo, Pixlr (JPEG optimization), JPEG Mini, OptiPNG, and Paint.NET.

After image optimization, you can test your image for speed by using tools, like WebPageTest, Pingdom, and Google PageSpeed Insights.


3. Pick the right file format

Choosing the right file formats for your image can feel confusing, especially if you’re doing it for the first time. There are different types of formats and each has its benefits.

The most common formats are JPEG, and PNG. While JPEGs are good for images with lots of color, PNG is a perfect choice for simple images. You can learn further about the different file formats.  

JPEG: It often comes with varying degree of sizes and enable you to adjust image quality level to find a good balance

PNG: This format produces better quality than JPEG, but typically comes with larger file size

GIF – GIF is the best choice for animated images, but it only uses lossless compression

SVG: SVG is a scalable vector format which works best for logos, icons, text, and simple images. SVG is traditionally smaller than JPEG and PNG and typically results in faster page load speed.


4. Create Unique Images

While generic stock images can be easily curated online, and usually cheaper, you risk appearing unoriginal when you always have to depend on them for your web content. This is because hundreds of websites are probably using the same images.

Using unique, high-quality images doesn’t only help you to stand out among competitors, it also delivers huge SEO benefits. Original images help you create a better experience for the user while also ranking on relevant searches.


5. Customize Image File Names

When it comes to SEO, saving your images with descriptive, keyword rich file names is extremely pivotal. This is because search engines cannot accurately make sense of visual content on its own.

The default file names typically look like “IMG_002221” or something similar. That doesn’t help Google to understand what you mean. The only way search engine bots understand what your image represents is through the file name.

If you create a blog post about the “best pizza in town”, there are chances that you will want to feature some inviting pictures of pizza in your content. But instead of leaving your image in the default file name, you could simply name it “pizza”.

6. Write SEO-Friendly Alt Text

Alt tags refer to text alternative to images when a browser can’t properly render them. Similar to file names, alt texts or attributes are used to describe the content of an image file. It provides search engines with useful information about the subject matter of the image.

When the image doesn’t load, you will get an image box with the alt tag appearing in the top left corner. Adding appropriate alt tags to the images on your website helps achieve better ranking as search engines associate keywords with images.

Alt tags don’t only assist search engines in deciphering the meaning of your image, it also helps users who are unable to view images themselves. Thus, alt text is required under the American Disabilities Act for individuals with visual impairment.

The alt tag could read:

<img src=”pizza.jpg” alt=”chicken pizza”/>

You can make the text more descriptive by further describing the pizza.

For example, you have something like:

<img src=”chicken.jpg” alt=”pizza with grilled chicken”/>


Using excessively large, low quality images on your website doesn’t only hurt your ranking in search engines, it also negatively affects user experience. Before uploading any image to your website next time, ensure that you test the image for your optimization. If you need help or simply want to learn more about image optimization for SEO, contact us today.

SEO Tips To Help Your Las Vegas Business Rank

SEO Tips To Help Your Las Vegas Business Rank

SEO Tips To Help You Dominate Local Search Rankings

Today, more and more users are taking their time to look up businesses online before they visit the actual store to make a purchase. If your business doesn’t show up in the first results for local searches, you are losing customers to your competitors.

What is Local SEO?

Local SEO encompasses the different processes aimed at optimizing your Google My Business listing and website to generate more traffic from location based searches. Most of the customers for small businesses are local, making it very important for your business to appear in the top results. Search engines such as Google ad Bing use algorithms to rank the listing relevance for local business in searches performed in and for a certain geographical area.

Rank Your Las Vegas Business in Maps

Types of Search Engine Results

Presently, the Google search engine results come in different formats, depending on the keywords. Local search results can either provide organic search results, or local pack listings, which are typically three businesses listing placed below the map of the location.

The local organic search results in Google SERPs are now placed below local pack listings. When a user clicks on one of these links, they are taken to Google Maps, and are given an extended view of the business they have clicked. The business listing is based on the proximity to the user, and the local SEO efforts of that business.

What Influences Local Search Results?

You might be wondering the kind of factors that actually influence the local search rankings. If you have been following the SEO trends of the last few years, you have probably noted that the ranking factors are very dynamic, as Google continues to update its search algorithms. When it comes to local search, the following are the most important elements that contribute to higher rankings:

Local SEO Tips to Help Improve Your Search Rankings

1. Set Up and Optimize your Google My Business Listing

This page sends signals to Google that helps your business to appear in the search, including reviews, user photos, and association with an Owner’s verified profile. Considering that there are only 3 spots for the local business listings for local searches, only the most local, relevant, and optimized Las Vegas listings will be featured in this prime location.

Google My Business is also free, and serves as a very powerful tool for getting your business incredible exposure provided that your website is optimized enough to appear in the pack. Keep in mind that you have to undergo a verification process, for Google to confirm that you are a legitimate Las Vegas business and that you are the actual business owner.

Be sure to optimize your listing with a solid description of your Nevada business, operating hours, categories, the type of payments you accept, etc. make sure you also upload at least three pictures of your business, your products and/or services. Keep in mind that Bing also has a similar page called Bing Places for Business, and the process is similar to that of Google my Business.  If your business is not signed up to Google My Business you can sign up for free by clicking here.

2. Optimize your Business Listings on the Web

One of the most essential steps for optimizing local SEO is making sure that your business citations are properly listed online, and that they are all consistent. Make sure that your Las Vegas business is listed on the top directories such as Yelp, CitySearch, Merchant Circle, TripAdvisor, etc. You also need to try and get Las Vegas’ respectable local directories to list your business.

Check out your chamber of commerce and your local newspaper’s website to find out if there are any local business directories you can get listed on. Perform searches on keywords such as “Las Vegas business directory” to find the rest of the citation directories and sites. Always make sure that the Name, Address, and Phone number (NAP) of your business is consistent, and updated an all the directories and citation sites. Any discrepancies such as abbreviations, misspellings, and wrong number or address can not only hurt your local SEO, but also mislead and frustrate your customers.

Best SEO Company In Las Vegas

3. Online Reviews are Very Important

A recent survey outlined that 84% of people trust online review as they would personal recommendations. User reviews and your engagement in response to them can build the visibility of your business online, especially with the local search results. Overall, the more authentic and positive the reviews your business gets, the better its rankings on the search results, and the higher the trust new customers have on your business.

The most crucial places in which you efforts should be focused on getting reviews are on the Google my Business page and the Facebook page of your business. These are the big ones, and they mean a lot. Most people will turn to Facebook to see what their family and friends say about a given product or service, and having good reviews on your Facebook page can help attract more prospective customers to your business. It’s crucial to have and to maintain positive reviews on your Google my Business page, since the reviews will show up whenever someone searches for your business.

There are a number of reputation management tools you can use to monitor, track, and actively try to get good reviews. These include Trust Pilot, Reputation Loop, Vendasta, and Get Five Stars. You can also use tools such as Tiny Torch and Hootsuite to get alerts when your brand is mentioned online.

4. Pay Careful Attention to Titles and Meta Descriptions

Writing creative titles and descriptions are often regarded as an art in the world of SEO. When competing for the top ranks, if your text isn’t compelling, unique, and efficiently descriptive, your click-through rates might suffer significantly.

To reach the local customers, you need to include the name of the city in the area your business serves. Remember to use a targeted keyword, and place it as close to the beginning of the description as possible. Don’t blow your chance of getting a user to click on your link by using characters that won’t help them want to check you out.

5. Using the Local Business Schema Markup

This will provide a detailed message to the search engines on exactly what your business is all about. Schema Markups essentially helps Google to identify the location of your business. This is vital in getting your website to show up in the carousels and rich snippets of the search results.

If you have any questions about how you can leverage this local SEO checklist for your business, we can help. We specialize in developing local SEO strategies for Las Vegas businesses that will help your website rank higher on both search engines and maps, and in turn drive more organic traffic to your site.  Learn more about how we can help your business here.

SEO Experts in Las Vegas, Nevada

Proper Internal Linking to Boost Rankings

Proper Internal Linking to Boost Rankings

The Right Way To Do Internal Linking For Ranking Boost

Internal linking is crucial to SEO success, yet it either receives no attention or done improperly.

According to Google, the number of internal links pointing to a page is a signal to search engines about the relative importance of that page.

In addition, having effectively distributed internal links across your website helps you establish a solid structure, making it easy for search engines to crawl and index your pages.

In this post, you will learn how to properly do internal linking to increase your website’s ranking on Google, Bing and other search engines.

What is An Internal Link?

Internal links are links that point from one page to another page on the same domain (website). Unlike backlinks, you’re completely in control of where your internal links are placed and what pages they are linked to within your website.

Internal links are useful for three reasons:

  • They allow users to easily navigate a website
  • They help establish information hierarchy for your website
  • They help distribute link equity or ranking power around the given website

Why Is Internal Links Important For SEO?

Search engines like Google use internal links to help discover new content on websites. Google bots or spiders crawl websites regularly to find new web content and then index them in their large pool indices. To achieve this, they need access to a crawlable link structure which serves as the pathway for them to understand how your website is structured.

Ensuring that your pages are logically linked and knitted together makes it easy for search engines to access your content and get your pages listed in the search engine’s indices.

Conversely, if you publish a new page or blog post and forget to link to it from elsewhere or link it to another page on your site, then Google may not know it exists.

Also, proper internal links improve the flow of PageRank or ranking power around your site. This is very important. Generally speaking, the more internal links a page has, the higher its ability to rank. However, it’s not about quality; the quality of the links is also extremely important. This also means using the right, keyword-rich anchor text and linking to relevant pages. More discussion on this shortly.

SEO Best Practices For Doing Internal Linking

SEO Best Practices For Doing Internal Linking

Link to Important Pages

It’s important to bear in mind that you’re not doing internal linking because it’s part of formality that goes into publishing a new page.

Instead, you’re spreading PageRank, and you have to ensure this link authority is spread to all your important pages. Doing so will help your pages to rank better in Google and other search engines.

To find relevant pages to like from, you can try a “site:” search.

Let’s say you’ve published an article about “local SEO” and you want to give it a boost. You can start by searching in Google with this search operator: site: “keyword or phrase related to page”

Google will return pages that you can possibly link to that page. 

Use Keyword-rich anchor text

Anchor texts are visible texts on a page with clickable hyperlinks attached to them. This is the part that users click on when reading your content. It’s commended to use descriptive and keyword-rich anchor text when doing internal linking. This helps users and Google understand what the page you’re linking to is about.

For example, you just finished writing a blog post about On-page SEO and somewhere in the article you want your audience to understand what “Image SEO” means. To do this, you can link to another page on your site that fully discusses image SEO by ensuring that your anchor text contains relevant keywords.

Unlike backlinks, internal links could have exact match anchor texts. Google has said that using lots of exact match anchor text in internal links will not “typically” affect your website.

Avoid Using The Same Anchor Text For Two Different Pages

Although Google has continued to develop sophisticated algorithms to solve problems arising from semantics, sometimes the search engine can have trouble differentiating two pages with related topics.

Let’s say you have two articles on your site. One is about guest posting. And the other is about how to look for prospects for guest posting.

You observe that “guest posting” is central to both blog posts. To avoid confusion, it’s advisable to use different anchor text for each article when referring to them in your new blog post.

Avoid Orphan Pages On Your Site

An orphan page is a website page that is not linked to or from another page of your website. Google won’t be able to find orphan pages unless you submit your sitemap via Google Search Console or the pages receive backlinks from crawled pages on other websites.

But this is not a chance you want to take.

You can use link building like Ahrefs or Moz Pro to locate linkless pages on your website.

To conduct the search on Ahrefs, for example, head to Site Audit > Links > Issues tab > Orphan page.

Once you locate the pages, you can start linking them to relevant pages to ensure flow of link equity around your website. 

Conduct Regular Internal link Audit With Google Search Console

Google Search Console comes with an amazing feature called “Links”. From there, you can see how your site’s internal links are distributed and set up. It shows you the pages with the most internal links and how much each has.

Ideally, your important pages, such as homepage, core service pages, landing pages and “contact us” pages should be your priority pages. In a situation where most of your internal links are going to less important pages, you may need to start focusing on redirecting links to your high-priority pages.

It’s recommended you do an internal link audit once or twice a year.

Automated Internal Linking

Internal linking isn’t difficult. You simply need to set up a logical, hierarchical site structure and guide your internal linking to follow that structure. You should always remember to strategically link from your high authority pages to those that need more SEO boost.

If you’re a WordPress user and need an automated plugin organizing your internal linking, Link Whisper could be a great choice for you. Designed using the most sophisticated technology, Link Whisper helps you speed up the process of internal linking, enhance the relevance score of your important pages, and improve your chances of ranking higher on Google. Visit their official website to learn more.


For more information on How can help you to Use Headings Correctly On Your Website, please contact us or visit us here

Brooks Internet Marketing

32221 Alipaz Street San Juanico Capistrano, CA 92675

(949) 940-5295

How To Use Headings Correctly On Your Websites

How To Use Headings Correctly On Your Websites

How To Use Headings Correctly On Your Websites

Your H tags are one of the most important elements when it comes to on-page SEO. Not only do they help web visitors understand the structure and meaning of your content, they are an essential ranking signal for search engines.

Each time you publish a blog post or page on your website, search engine bots scan your headings to make sense of your content. Without the headers, it will be difficult, if not impossible for search engines to properly crawl and index your pages.

However, as simple as the practice of using headers appears, many people often get it wrong and unknowingly hurt their chances of better ranking on search engine result pages (SERPs). In this post, you will learn the simple ways to do your H tags for effective results.

What Are H Tags?

H Tags are HTML tags that indicate headings on a webpage. HTML stands for Hypertext Markup Language and it’s used by most websites to create webpages. HTML has six different heading tags, starting from H1 (the biggest) down to the least in the sequence.

H1s Are The Most Important In Content

Of all the heading tags, H1 is considered one of the most important tag and is traditionally used to capture the title or headline of your article or page on your website. The heading tag also acts as an information guide for the search engine bots as it’s the most visually notable content on the page. Thus, it should include relevant keywords or search terms that people are likely to use when looking for a product or service related to yours.


H1 Tag Optimization Tips

  • Always use only one H1 per page/articles
  • Wrap your page or blog title in H1
  • Include primary keywords for the content in the H1
  • Avoid getting the H1 saturated with too many keywords
  • Use between 60-70 characters in the tag length

Making The Most of H2, H3…Tags

Headings 2, 3, etc are equally important H tags used to break web pages page and content, generally, into logical structures. Most readers like to scan content to get an idea of what the text, sentence or paragraph is about.

How To Use Headings Correctly On Your Websites

The H2 and the likes help readers to navigate through web content in a meaningful and intelligible manner. Unlike H1, H2-H6 can be used more than once and they can appear anywhere in the body of the contents. However, it’s best to ensure that H tags are used in logical order within each section of content.

H2, 3, etc Tag SEO Tips

  • Always write brief, well-articulated H2 through H6 tags
  • Avoid using links in heading tags, unless you intend to take readers away from your page

See how H Tags are used in this blog post…

H1 tag: H Tags: How To Use Headings Correctly On Your Websites

    H2: What Are H Tags?

    H2: H1 Tag Are The Most Important

              H3: H1 Tag Optimization Tips

    H2: Making The Most of H2, H3…Tags

          H3: H2, 3, etc Tag SEO Tips

H2: Wrapping Up

H4, H5, and H6 are rarely used. They are useful for breaking up content in long reads.


Using your H tags properly is helpful for your users as well as for search engines. Heading tags increase user experience, improve accessibility and could play a significant role in your page ranking. So, always remember to use them in your copy, just ensure you use them correctly.


For more information on How can help you to Use Headings Correctly On Your Website, please contact us or visit us here

Brooks Internet Marketing

32221 Alipaz Street San Juanico Capistrano, CA 92675

(949) 940-5295