Every website should have and nurture three vital pages. These include the home page, contact page, and “About Us” page.
The “About Us” page is believed to be the most visited page on a website and can have a big impact on your brand and conversion rates.
So, how do you come up with an “About Us” page that not only boosts your website’s SEO but also aligns with the E.A.T. algorithm? Read on to find out.
Why is the “About Us” Page Crucial for SEO?
One of the worst decisions you can make for your company is not to have a dedicated “About Us” page. Here are some of the reasons why the “About Us” page is important for SEO:
“About Us” page increases trust, authority, credibility, and branding
According to a study carried out by KoMarketing in 2015, 52 percent of those visiting your website want to see an About page.
Another report by Episerver also revealed that 92 percent of first-time visitors to a website do not plan to make a purchase.
When users visit your website, you only get one chance to make a good first impression. Most customers will not buy your products unless they believe your website is trustworthy.
It increases conversion
What is one clear advantage of improved trust, credibility, and branding?
More prospects are willing to purchase your goods and services. i.e., turning an inquisitive passerby into a paying customer.
There have been several case studies and examples that show how a strong “About Us” page can boost conversion rates.
It helps your site to be favored by search engines
Did you know that search engines like Google favor “trustworthy” sites over less “trustworthy” sites in their rankings? When Google gives its human quality raters a set of standards, they take reputation into account.
According to Google quality evaluator rules, the degree of expertise, authoritativeness, and trustworthiness (E.A.T) is particularly significant for all other pages that have a helpful function.
Human raters are instructed to determine who is in charge of the website and who authored the information on the page. This appears to be Google’s attempt to solve the riddle of whether or not your website can be trusted.
The data and feedback acquired by the human raters contribute to algorithm adjustments, allowing Google’s AI to improve its ability to recognize “trustworthiness,” “credibility,” and “authority.”
When search engines think your website is reliable and trustworthy, your organic search results tend to get better.
“About Us” page helps journalists and public relations professionals find your profile, thereby boosting your backlinks
If you want journalists to write about you and link to you in their content, make sure they have access to all of your pertinent information.
Journalists and public relations professionals are taught to look for a “Press” or “Media” page. A dedicated “Press” page is not found on every website. A suitable alternative is an “About Us” page.
When journalists, public relations professionals, and SEOs from other companies find it easy to discover more about you, they will talk about you and link to you. The more high-quality backlinks connected to your website, the more SEO benefits your website will enjoy.
It boosts credibility when undertaking outbound PR and manual outreach
An “About Us” page is extremely useful when you are doing outreach. Manual outreach to other websites and journalists is sometimes required in SEO and PR to gain their attention. You want them to talk about your business and possibly link back to you.
The majority of these journalists and webmasters want to be sure they’re speaking with a trustworthy source. They might try to acquire some background information about your organization or brand if they do their homework. When people take a look around your site, a well-written “About Us” page will help them build trust.
They will be more ready to link back to you once you have established trust and reliability.
It helps you build connections through a unique story or brand history
Some websites may choose to link to your “About Us” page if you or your business has anything unique to offer, as it gives them something fascinating to write about.
You never know when another website or journalist will want to write an article about fascinating businesses or founders, and they will pick you because of your “About” page. When other websites (especially authorities in your niche) mention your site, you can be assured that it helps with SEO.
What Information Should an “About Us” Page Contain?
The following factors should be considered when you want to write an excellent “About Us” page:
The “About Us” section of a website is frequently overlooked. The reason for this is that website owners are unsure about what to put there. If you set up these parts right, your visitors (and search engines) should be able to understand what your business is all about.
Now that we have established why you need an “About Us” page and how it helps boost SEO, let’s consider how you can craft an SEO-friendly About page that aligns with the E.A.T. algorithm.
What is the Purpose of E.A.T?
Google modified its quality ranking rules in 2018 to place a greater emphasis on the usefulness of web content. The argument behind Google’s decision was simple: marketers had been developing content with Google in mind, not the end-user. Instead of providing information that would be valuable to the reader, they were attempting to “trick” Google’s ranking algorithm. E.A.T. was created as a strategy to refocus attention on the end customer.
Also, Google employs E.A.T as one of the key elements in determining the quality of its results. Many changes to Google’s algorithm ranking in recent years have been made to address page quality, which could be related to higher or lower E.A.T. Due to a drop in your ranks, you will lose both traffic and a significant amount of cash if you do not keep up with the latest trends.
Google examines your brand, website, and content to see if a real person can trust the information you provide.
So, how does this affect the content of your “About Us” page? If you don’t pay attention to E.A.T, you won’t be able to develop an effective content strategy.
The question becomes, what can be done to leverage E.A.T. and improve your “About Us” page content? We will address this in the next section.
Steps for Crafting an SEO-Optimized “About Us” Page That Aligns With the E.A.T. Algorithm
Showcase your expertise in the content
Those who are most knowledgeable about your content and niche should be developing or reviewing it. They should be cited as a source at the very least. According to Google’s search quality guidelines, there are two sorts of knowledge:
A qualified professional is the most dependable source of knowledge, especially in the medical, financial, and legal fields. If inaccurate information is disseminated in these industries, users are more likely to be put in danger.
This refers to the knowledge shared by ordinary individuals. The knowledge is usually daily experiences that are shared on personal blogs, reviews, forums, conversations, and other forms of social media. This level of knowledge is good for topics like humor, cooking, and taking care of the house, amongst others.
Recruit journalists or writers
Professional journalists are taught how to locate and interview sources, as well as to conduct extensive fact-checking. Some journalists may already be familiar with writing for your field. Look for them in relevant trade journals.
You can develop an internal team, recruit freelancers, or collaborate with an agency to discover authors. The best option is determined by the goals and resources of your firm.
Hire an editor
Even the most dependable writers make mistakes, such as using incorrect statistics or citing the wrong source. You’ll have a better chance of releasing the most accurate content if you have a professional editor on hand (or at least someone to examine it).
Train your content crew
Your content creators (including new hires and freelancers) will gain confidence and learn about:
- Developing brand personalities
- Writing in the tone of your brand
- Using your brand’s style guide
- How your creation process and workflow work
- Best practices for SEO and writing
Show your qualifications
Make it crystal clear to your readers who you are. This could be accomplished by:
- Including your professional title in the byline
- Including a brief bio at the start or end of the piece
When it comes to sharing “everyday expertise,” credentials are irrelevant. People should instead have relevant experience. However, doctors or other health professionals should provide specific medical facts and guidance (rather than descriptions of personal experience).
Also, showing your photo on your “About Us” page humanizes your company and makes your website more open to your readers.
Conduct research and cite it
Even if the people who write your About page content aren’t experts, research and the right attribution prove that they want to provide accurate information.
The necessary anchor text should also be linked to the sources. This is a clear indication to Google that you’re citing sources. Remember that Google prefers high-quality backlinks, so pick your sources wisely.
Linking to your research makes it simple for users to access the source. Your readers will gain more trust as a result of your transparency.
Maintain your brand image
Your prospects are likely to read reviews about your firm before making a decision. These reviews can influence a buyer’s decision, but they can also affect your Google quality ranking.
According to Google’s search quality criteria, popularity, user engagement, and user reviews are considered proof of reputation. All channels where customers can provide feedback or write reviews should be monitored.
Hence, while writing your “About Us” page content, you should also pay attention to what people are saying about your brand. This will ensure you don’t violate the requirements of the E.A.T. algorithm.
Help your website users
As tempting as it is to write an About page just for the sake of being found in search, you must put your users first. A widespread assumption is that Google favors websites with a lot of keywords. However, this is known as “keyword stuffing,” and it degrades the user experience.
Avoid keyword stuffing by carefully adding your keywords. The best way to do this is to use the keyword in the first paragraph and then only use it naturally after that.
According to the Google Webmaster Guidelines, you should ask yourself, “Is this helpful to my users?” Would I do this if there were no search engines?”
The goal of content marketing is to develop content that your target audience desires. Google’s algorithms have been updated and tweaked to display the most relevant and accurate content in search results. Because of this, they have also asked real people to help them judge the quality of websites and pages.
Make it easy for users to contact you
Contact information on your About page website may seem obvious, but it develops trust by allowing users to contact a real person or learn who is responsible for the website.
Your company’s “About Us” page is also a wonderful place to tell your readers who you are, and you might want to include a photo of some of your employees. This humanizes your brand, allowing customers to recognize and trust you.
What is the ideal length for an “About Us” page?
A good length for an “About Us” page is 300 to 500 words. You may wonder how we arrived at this figure. Any information that is less than 200 words is deemed thin. Most blog posts these days are 500-600 words, while those with at least 2000 words are considered cornerstone content (About pages don’t fit into these). You should be alright as long as you keep above the thin content mark and aim for 500 words.
However, most website owners struggle to achieve 200 words, which is why we’re here to assist you to fill out your “About Us” page with SEO-friendly content that will help your ideal clients find your website.
What keywords should be used on your About page?
The “About Us” page is usually not intended to serve as a landing page. You wouldn’t use precise keywords to rank for the same reason. Brand names, products, and services should all have landing pages to help them rank.
This does not, however, imply that you should abandon keywords entirely. The “About Us” page serves as a supporting page for the rest of your site, which means you should employ your core keywords from other landing pages in a long tail form to optimize your local SEO.
Is it necessary for me to provide contact information on my about page?
Since you already have a contact page on your website, why should you provide your contact information in the “About Us” section?
One reason is that it improves your local SEO, and the other is that it just provides a better user experience. Because the user wants to learn more about your firm, giving the name, address, and phone number is only natural.
Now, how you go about doing that is a different story.
Of course, you can provide the information in the same manner as on your contact page. However, you could simply put the information in the company description, build CTAs (“Call us” or “Contact us”), or include it in the footer.
Which schema is best for an “About Us” page?
Schema is a type of microdata that makes data interpretation easier for search engines.
Most firms will include local schema on their front and service pages. Other types are used as extras to give more information about your products, show review ratings, or give SERPS results with more information.
The organization schema, on the other hand, is the only form of schema that suits the “About Us” page.
This schema should only be used once. It’s up to you whether you put it on your contact or “About Us” pages.
Your “About Us” page can influence whether or not someone chooses to work with you. Therefore, ensure that your page is engaging and optimized for search and conversions. You’ll rapidly get more desirable outcomes from your About us page if you prioritize your users, hire specialists, assist them, and provide a safe and pleasant experience on your website.
Google’s recent revisions to its quality rating rules show that knowledge, authority, and trustworthiness are now significantly more important in the results than they were previously. E.A.T is meant to make sure that websites stay focused on giving accurate information and stop unrelated content from ranking near the top, which would hurt the user experience. The greatest way to attract the kind of traffic you want is to have a higher E.A.T, which will only happen if you provide content that delights your clients.
Need help with SEO? Talk to Us, Let’s help you drive highly targeted organic traffic to your website and increase your revenue.
The use of voice search has become increasingly popular in the last few years among consumers looking for local products, services or information to inform their buying decisions.
A 2018 PWC report reveals that approximately seven out of ten consumers (71 percent) prefer to use voice searches to perform a search query over the traditional method of typing. The number of people using voice search in the US is expected to reach 122.7 million before the end of 2021.
As more and more consumers rely on voice search to search for products or services they need, it’s important for businesses to start including voice search in their search engine optimization (SEO) strategy.
In this post, you’ll learn what voice search is, its benefits and how you can optimize your website to show up for voice searches when people are looking for products, services or keywords related to your business.
What Is Voice Search?
Voice search is a search option that allows consumers to speak to their devices such as smartphones when searching for a particular topic or business.
For example, someone who is driving home and wants to find a coffee shop will probably not want to be distracted by opening Google search and typing “coffee shot near me”. Instead, they’ll open a voice search and say “where can I get coffee”.
Voice search is an alternative to text search where consumers type out their questions in the search engines. It’s much easier and more convenient because you don’t have to type. The best part is, consumers can use voice search virtually on any devices, including smartphones, laptops, tablets, and PCs.
Why is Voice Search Getting More Popular?
Voice search is faster and easier
It’s faster and easier to search for products or services in search engines like Google using voice search than using the conventional method of searching. With voice search, answers are delivered quicker, making it the fast rising search trend among consumers.
Voice Search is More Convenient
In a very busy and fast-paced world, where time is money, many people no longer like to type out their questions. If you had to choose between speaking and typing a query like “what is the second most valuable tech company after Apple,” you would probably choose the former option for obvious reasons.
Voice search is more appropriate for mobile
In the last decade, there has been a steady increase in the number of people who access the internet using mobile devices like smartphones and tablets.
Smartphones paved the way for search assistants and smart speakers as users on mobile devices tend to leverage voice search the most.
According to BrightLocal, 56 percent of all voice searches are conducted on a smartphone.
Strategies for Voice Search Optimization Success
1. Understand Your Type of Customer & Device Behavior
The best marketing decisions are those driven by data. A successful voice search optimization starts with research to know where users are searching from, search context and customer behavior.
Having relevant information about your potential customers helps you understand how different people use voice search and the type of voice-enabled device the user.
2. Focus on conversation keywords
When people opt for voice search, they’re more likely to use a conversational tone than short phrases commonly used in text search.
For example, someone using text search will simply type out “roof repair service near me” when looking for a local roofing company in their area. But someone using voice search on their phone is more likely to use conversational long-tail keywords like “who offers the best roof repair service?”
3. Choose Long-Tail Keywords
Similar to the previous point, it’s important to start focusing attention on long-tail keywords if you show up for voice generated search results pages in search engines like Google or Bing. That said, you need to start considering local SEO and creating more location-specific content for each service area that you’re targeting.
4. Build Pages That Answer FAQs
When people ask questions using voice search, they typically begin with “who,” “what,” “where,” “when,” “why,” and “how.”
This means they’re looking for specific answers relevant to their queries.
To answer these questions, create a FAQ (frequently asked question) page with each question beginning with above listed words.
Then go ahead to answer these questions using conversational tone and relevant long-tail keywords to appeal to voice search.
5. Optimize your website’s loading time
Page loading speed is an important ranking factor both in traditional SEO and voice search. Voice searchers want to get immediate results, and if you have a slow website which takes several seconds to load, your content won’t rank for verbal queries.
The longer it takes for a website to load, the more likely for users to abandon it very quickly. That said, it’s important to optimize your page load speed at all costs.
Here are some of the ways to improve your website loading speed:
- Use compressed visual elements (images and videos) on your site
- Use a Content Delivery Network (CDN)
- It’s recommended to use CSS3 and HTML5 frameworks as they load mobile web pages quickly
6. Optimize your GMB Listing
In the last few years, there has been an astronomical increase in the number of people who use location-based search terms such as “near me” both in traditional search and voice search. To rank for this search, you need to optimize your Google My Business listing.
A GMB listing is a way to let Google know that your business is located in a particular place. When a searcher asks Google for a product, service or business similar to yours in that area, your business could rank for that query.
Some of the ways to rank for “near me” include:
- Use correct name, address and phone number (NAP) in your listing
- Choose the right business category
- Include area codes
- Target keywords with local search intents
- Embed structured data using schema.org for improved performance in search engines like Google, Bing, and Yahoo.
With each year passing, voice search’s popularity has continued to rise and will soon become a norm. Consumer behavior is constantly changing, and businesses and marketers must be prepared for the voice search trend to meet expectations.
Follow the steps highlighted in this post to improve your website’s chances of showing up in voice generated research results.
If you need further assistance with optimizing your website for voice search, don’t hesitate to get in touch with us.
For more information on how https://brooksinternetmarketing.com/ can help you with How To Optimize For Voice Search, please contact us here: (702) 249-0905.
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What does E-A-T mean, where did it come from, why’s it important to website ranking, and how do you optimize for it? For answers to these questions and more about E-A-T, read on.
To get things going, let’s start by looking at the abbreviation means. E-A-T is short for expertise, authority, and trust and is derived from Google’s Search Quality Guidelines – a document that the tech company gives to all its Search Quality Raters around the world. Who are Search Quality Raters and what do they do? Search quality raters are people whose work is to rate the quality of the results the search engine (Google) provides so that it has an easier time keeping track of websites its algorithm is rewarding.
So, what is E-A-T’s Quantifying Measures?
Expertise, in essence, refers to the quality of a website’s content, its authoritativeness, and reliability. If the content you post on your site is being written by people who don’t understand your niche, or is of low quality, chances are Google’s algorithm will notice this and not reward the site with rankings. The search engine generally doesn’t condone such behavior.
Authority is generally measured by a site’s recognition and value amongst its competitors and peers in its niche. When trying to determine your site’s authority, there are two important questions you need to ask yourself:
– Is my site a topic of discussion in any authoritative panel?
– Is it getting a substantial number of backlinks?
Trust, on the other hand, is measured by what people are saying about a website or business. One thing worth noting about Google is that the search engine company values semantics. This means that if your target audience has positive things to say about your services or products and your online reviews are generally positive, then Google will see your business/site as dependable and reward you for it.
The seo website Moz.com also has a domain analysis tool which can give you your website’s overall “spam” score. This score is supposed to give you an overall “trust factor” for your website as well. The lower the score the more trustworthy your website is. The higher the score the more spammy your website appears.
Why is E-A-T Important for SEO?
The reason why E-A-T has become so important is that as Google has continued to evolve, it’s transitioned from a simple search engine to a solution that provides specific answers to very specific questions/queries. This phenomenon has been highly successful, and that can be partly attributed to the introduction of Google Home devices and Voice Search.
For instance, let’s say you ask your Google Nest a very serious question like how to know whether the cut you just accidentally gave your hand by cutting carrots while making dinner is serious enough to have to go to the hospital or not. When you ask Google Nest your question, you trust that the device will provide you with the right answer, right? Now, imagine what would happen if the search engine provided you with the wrong, randomly-ranked answers.
To ensure this never happens, Google does its best to make sure that it only ranks sites with high expertise, authority, and trust. This, for the search engine, is essential in ensuring that the information it provides is always accurate and dependable.
Google is responsible for providing the most appropriate answers to what its users are seeking or risk bad publicity and being sued. While the search engine has no emotions of benevolence, it understands that it has a responsibility towards its users and always does its best to provide as much precise and accurate information as it can.
So, the reason why E-A-T is vital is that the search engine company has to look into the type of information it provides through search results and how it can ensure that results are always correct.
Which Industries Does E-A-T Impact the Most?
YMYL is an acronym that Google uses and is short for ‘Your Money or Your Life.’ While it might sound somewhat threatening, it isn’t. Essentially, YMYL refers to websites that deal with peoples’ lives, their health, or their financial situation. For instance, websites related to the medical and health industries automatically fall under the ‘Your Life’ section while those that take credit card information from users or sell products fall under the ‘Your Money’ section. All websites that offer health-related information or have an e-commerce element fall under E-A-T’s scrutiny.
And while E-A-T’s scrutiny is implemented on all websites, its main focus is on health and finance-related sites as Google is looking out for the reliability and quality of the information being shared.
Why is E-A-T a Big Thing Right Now?
In 2018, Google released a crucial algorithm update that impacted the rankings of many websites. A change in Search Quality Rating Guidelines that was highly publicized, and which appeared to have a significant impact on how websites were ranked, was the E-A-T update. Websites that were most affected by this update were those revolving around wellness, health, and medical.
Dozens of diet-related websites saw their ranking fall too as Google deemed that the information they were providing wasn’t written by professional/qualified medical experts. This caught the attention of the SEO community as it raised a huge red flag, which meant everybody had to follow the guidelines carefully. This new update forced website owners to take time and think about their content and ensure that it was written from a professional, qualitative viewpoint.
Due to this update, more people are working hard to become E-A-T compliant and are more conscious of how they present their businesses online. The update presents a great opportunity for website owners to build credibility with their customers and comply with any future and past Google algorithm updates.
Here is How to Ensure Your Website is E-A-T Optimized
- Audit Your Brand
One aspect that makes any site reliable to Google and users is when a renowned individual willingly associates themselves with you. Having a well-known and influential personality back your brand will automatically put your site in good books with Google. If you publish wellness or health-related content or are part of the financial industry, it’s always a great idea to have a respectable and influential individual backing your business. This helps establish trust.
We’ve noticed that many websites have managed to improve their ranking on Google during the E-A-T update period as they had author bios and pictures for specific content written about financial or medical topics, including the author’s qualifications and credibility. On the other hand, content that lacks information about the person who wrote it is generally disregarded and typically ranks poorly.
You can mention prizes, awards, and qualifications your business has achieved. Showcasing your accomplishments and successes works wonders for developing a good rapport and credibility with potential customers and leads and helps the search engine understand that you’re E-A-T compliant.
- Review the Content You Publish on Your Website
For your site to maintain a dynamic online presence, there are a few questions you need to ask yourself first concerning the content you create:
Does my content highlight my expertise?
Does it have sufficient width and depth to provide a professional context on whatever topic I’m writing about?
Is it better than what is on my competitors’ and peers’ websites?
Can the information I provide be considered the best in class?
- Ensure You Provide Quality and Trustworthy Content From Here on Out
The practice of providing high-quality and dependable information can become quite useful for you as a business. Consider building a framework that guarantees the proficiency of the people writing on/for your website. Sites like Kola Tree allow users to hire freelance experts in matters related to medicine or science. With such options, finding an expert that can create well-written, trustworthy, and authoritative content for your website shouldn’t be that difficult.
- Thoroughly Promote Your Authority
One way to accomplish this is to make sure you get featured or mentioned on other authoritative publications within your industry. This is one of the best ways to establish authority. If you need help implementing E-A-T, consider getting in touch with a professional search engine optimization consultant for guidance and advice.
E-A-T SEO checklist:
– Positive reviews
– Strong and Quality backlinks
– Relevant content
– Quality content
– Reasonably long content
– Proven expertise in your niche
– Trustworthiness of brand
– Are people sharing your content?
E-A-T (expertise, authority, and trust) is especially important for websites classified as YMYL (Your Money or Your Life) such as those in the financial and medical sectors. After Google’s August 2018 update hit diet and nutrition websites hard, website owners realized the importance of the E-A-T update. The term is derived from Google’s Search Quality Guidelines, and the search engine is quite specific about what makes a website with high E-A-T. If you own a website, then this is something that you need to keep in mind as we move forward irrespective of your industry and niche.
Google’s perspective aside, E-A-T is a useful tool for building credibility with audiences and implementing the guidelines that guarantee your compliance with E-A-T. Remember to check the expertise and credibility of the individuals creating content for your site, and always make sure you attach a name, face, and qualifications to all your posts. Enforcing the tips mentioned here will help demonstrate the genuineness of your content to your audience while making your site E-A-T compliant per Google’s Search Quality Guidelines.
For more information on how https://brooksinternetmarketing.com/ can help you with What is E-A-T And How Do You Optimize It?, please contact us here: (702) 249-0905.
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Even in the face of fierce competition, optimizing your website for search engines will guarantee consistent, long-term traffic to the site. Yes, you may not have control over many SEO factors, such as who your competitors are and what they are doing. But you can still benefit from on-page optimization, which is very much in your control.
One on-page best practice that’s actually stood the test of time is URL optimization. Although it may look insignificant to many site owners and content creators, it can deliver a huge benefit to your site SEO-wise.
So, let’s talk about how you can help your pages and posts rank better on search engines by optimizing your URLs.
URL Optimization; Does It Really Matter?
Yes, a well-structured SEO-friendly URL is important for both search engine and user experience. Such URLs look concise and clean. They are easier to share and provide enough information for search engines about the page.
While search engines factor many variables into their decision-making process, URLs are an important part of it all. Therefore, optimizing your URLs will go a long way to help your pages rank higher while giving your site an overall boost.
Best Practices for Creating SEO Friendly URLs
#1: Keep it as simple as possible
If you can’t read every word in your URL, why do you think search engines would? Search engines understand that users read the URLs before clicking, and that will be a problem if your URL is not readable.
As they read the content on your page, search engines also read the words in the URLs. This helps them understand your content, so they can connect you to the right target audience.
For example, which of the URLs below do you think will give you the best result when looking to buy a brown leather jacket?
Of course, you will go for the first URL; so also will search engines.
#2: Include keywords in the URLs
You should always include your target keyword or phrase in the URL and not only in the body of the page. It is also important that the keyword be positioned at the beginning of the URL. This is because search engine spiders give less significance to words towards the end of a URL.
However, be careful not to use too many keywords in the URL. It is called keyword stuffing – and that will lead us to the next point about creating SEO-friendly URLs.
#3: Don’t keyword stuff the URL
It can be tempting to want to include multiple keywords in the URL. This is especially true when the page is useful for a number of different keywords. But that is not a good practice, and search engines usually penalize users for doing it.
Keyword stuffing will harm your SEO, so don’t do it. Instead of trying to squeeze multiple keywords into the URL slug, choose just one of the keywords and let the content of the page drive the rest of the conversion.=
#4: Separate words with hyphen, not underscore
When optimizing your URLs, the way you separate words is very important. Instead of using underscore to separate the words in your URL, consider using a hyphen. This is because Google robots are designed in such a way that they read hyphens as spaces between words but read words connected by an underscore as one word.
So if you would like to increase your chance of getting ranked, you need to pay special attention to this rule. See what we mean in the example below:
#5: Don’t use capital letters and special characters in your URLs
Capital letters in URLs will only confuse both search engines and readers. They can make it exponentially difficult to understand your URL. At the same time, avoid using special characters and symbols in your URLs.
Special characters and symbols can break your links, so it’s better to avoid them completely. Even if you use “&” in your page title, you don’t have to use that in your URL, too.
#6: Avoid using dynamic URLs
A dynamic URL is automatically generated when your page is loaded, and usually contains unnecessary parameters that can cause crawling issues. Such parameters could include “=,” “&,” and “?”.
Instead, use a static URL that stays consistent every time your page is accessed.
#7: Limit the number of folders in your URL structure
Be careful not to load your URLs with unnecessary folders. Instead, use only the amount of folders that are needed in your URL structure. Remember, URL structure can signal the importance of a page on your site.
#8: Block bad URLs with Robots.txt
Duplicate content on your site can get you penalized. So, avoid this by blocking search engines from indexing multiple URLs to the same content. Sometimes, duplicate URLs of a particular content may be generated on your site, especially if you have features creating filters on your site. But you can block extra dynamic URLs that could be generated by these features with Robots.txt.
#9: Add mobile URLs to a sitemap
Some people may argue that if your site is responsive, you don’t need to indicate mobile-friendly pages on the site. Well, it is better to be on the safer side. So, tell major search engines like Google which pages on your site are mobile-friendly in a sitemap.
Remember, mobile-friendly pages have a better chance of ranking higher in mobile search results. And more than 60% of searches conducted today are done from mobile devices. Hope you get the gist!
#10: 301 Redirect broken links
If you must change a URL for any reason, remember to let search engines know about this change, too. Changing a URL means you are removing a page that has already been indexed and other sites have linked to. That can cause you to lose your high-ranking position on search engines because they won’t be able to find the page again.
But you can prevent that from happening by implementing a 301 redirect on the old URL to notify Google bots that the page has moved to a new destination.
#11: Use canonical URLs
Duplicate content can be accidentally created on your site, and it can get you penalized by search engines. Prevent this from happening by using canonical URLs to specify which of the URLs you want the search robot to index.
3 different ways to do it:
Use dynamic content
When multiple URLs have been created for the same content on your site, you can tell search engines which of the URLs should be chosen as preferred. Just locate all the other URLs and add a rel=”canonical” element in the head of the pages except the one you want to use as preferred.
Example: <link rel=”canonical” href=http://yourdomain.com/brown-leather-jacket”/>
Use preferred domain redirect
Surprisingly, search engines will see yourdomain.com and www.yourdomain.com as two different websites. So, avoid the issue of duplicate content by setting your preferred domain redirect as either www.yourdomain.com or yourdomain.com. This will redirect your non-preferred domain to your preferred domain.
Canonicalize your IP
This is another way to resolve the issue of duplicate content and avoid getting penalized. Simply redirect your IP address to your preferred domain. That way, search engines won’t be seeing your IP address and your website as two different websites with the same exact content.
Help your site rank higher in search engines by optimizing your URLs for SEO. While there may be many factors involved in deciding if a page ranks or not, a well-optimized URL plays a crucial role..
Title tag optimization is an important aspect of your on-page SEO. Not only does an optimized title tag provide a hint to search engines on what your page is all about, it can significantly increase your click-through rates and rankings.
But as with anything SEO, there are best practices to follow if you want to write search engine friendly title tags whether for your blog posts or core service pages on your website.
In this post, you will learn what title tags are, how to write a title tag, and how to optimize your title tags before publishing your web pages.
Ready? Let’s get straight into the details…
What Are Title Tags?
The title tag is an HTML element that describes the title of a blog post or page. The titles play important roles in browsers, search engines and on the web in general.
The title appears as the title of a page or post when shared on social media. For example, when you paste a link on Twitter or Facebook, the snippet will show the title of the page.
A good title is optimized to help search engines understand the content of your page. Therefore, your goal should be to create a relevant title that accurately describes your page.
Like any typical HTML tag, the title meta tag is surrounded by a tag <title> start tag and an end tag </title>.
For example, the title of this blog is “Hacks To Creating Search Engine Friendly Title Tags”.
The meta title will look like this:
<title> Hacks To Creating Search Engine Friendly Title Tags </title>
If you’re using a CMS like WordPress, the title is automatically created based on what is written in the title of the page or blog post.
What is the difference between a H1 tag and page title?
In HTML terms, a Title Tag is represented as a “title” while the H1 Tag stands for “h1”. Although page titles and H1 tags primarily perform the same function of giving more information about what a website page is about, there exists a major difference between the two.
- Title Tags: The title tags are what appear on the search engine result pages. It is what drives the clicks from the search engine to the actual page when searchers can access the content. The title tag is the default title used for bookmarked pages. Please note, Title Tags don’t appear on the actual website page.
- H1 Tags: The H1 tag is the actual heading that appears on a webpage in large text. This is what users will see once they land on your webpage. The H1 tag ONLY appears on the webpage, and doesn’t show up in search engine result pages.
Should your title tag and page heading be the same or different?
As it is with a lot of things in SEO, the answer is: it depends. The two important things you want to consider are: user experience and your ultimate goal. The situation can be different for each webpage.
Does it make sense to create a unique title tag from your H1 tag? Your title tag should be informative and conversion-driven. You want something that gets the searcher to click-through to your webpage to read your content. So, yea, create catchy, compelling and relevant title tags.
In addition, it is important to note that many content management systems set the title of the page as the title tag and H1 tag by default. If you want them to be different, you’ll have to manually edit or rewrite the default title tag.
How to Create Search Engine Friendly Title Tags
Follow these simple steps to start writing search engine friendly title tags today and improve your click-through rates:
Each page of your website should have a unique title tags
Each page on your website needs to have a unique title tag that accurately describes what the primary page is about. This is a basic optimization hack that helps search bots to properly crawl and categorize the content on your website.
Write short & descriptive titles (50-60 characters)
Remember it is only a title, not an essay or summary. Keep your titles short, sweet and engaging. Don’t try to stuff too many keywords in your title tags. In fact, it is recommended that you keep your titles between 50-60 characters.
Now, if you write longer titles, the search engine will cut off the remaining parts, and only show the first 60 characters. If your title isn’t optimized within the character limit, it might hurt your CTR.
A page title should perfectly describe the page content
Ensure your title tag provides a brief overview of what your webpage is about. What is the searcher going to learn on your webpage? Give them a sneak peek of it in 60 characters or less, using relevant words that perfectly describes the content on your webpage.
Your H1 tag should Include your primary keyword
Fit your primary keyword into your title in a natural and smart way. That helps provide a signal to search engines about the subject your web page addresses.
Create sensible and appealing meta descriptions
Although meta descriptions are entirely different from a title tag, they complement each other. Your meta description is a short note that appears right under your title tag on the search engine result pages. A compelling meta description plus an optimized title tag will send your click through rates through the roof.
Use Onpage Optimization Tools
Install onpage optimization plugins like Yoast, Rank Math, and SEOpressor to make creating search engines and user friendly title tags and H1 tags easier for you.
There you have them, the simple but effective steps you can use to create search engine friendly title tags that help you drive more organic traffic to your website and increase your conversions. Start implementing these tips right away and watch how the search engines reward you with more traffic.It doesn’t get easier than this!