SEO Site Optimization

SEO Site Optimization

The success of your website depends on your ability to optimize it for SEO and conversions.

It will guarantee that your website is putting in the proper amount of effort.

If your SEO is strong, you may draw in more visitors and increase your chances of converting them into paying clients.

Additionally, since conversion-optimized websites often have superior metrics like time on webpage and bounce rate, Google may give them a higher ranking.

You can learn how and when to optimize your site for conversions and SEO with the following hints and techniques, giving you the best of both worlds with this article.

SEO: What is it?

SEO, often known as search engine optimization, is a method of attracting people to a website through editorial, unpaid, and organic search results within search engines. It aims to improve your website’s ranking in search engines pages. Remember that a website will receive more visitors the higher it ranks on Google and other search engines.

Many various ways and tasks are involved in successful SEO, such as:

  • Finding relevant keywords with high search query traffic
  • producing valuable content topics that is optimized and has an impact on both users and search engines
  • including pertinent links from high-quality websites are just a few of the many diverse tasks involved in an excellent SEO role.
  • Monitoring the SEO practice outcomes

SEO is now regarded as a crucial online marketing strategy for all businesses with different industry and niche.

What is the process of SEO?

When a person has a question and wants to search for an idea for an answer online, they use search engines. Search engine algorithms is a computer program that sifts through data to provide users with the precise context results of anything they want. To categorize and choose websites in which particular keyword to rank with, search engines use their language algorithm. In finding more data results, search engines must go through these three stages: the crawling stage, indexing stage, and ranking stage. Crawling will be the discovery stage; indexing, the filing stage; and ranking, called as retrieval stage.

Step 1: Crawling

The first step is crawling. Search engines like Google and Bing use web crawlers in finding some new webpages and store data about them. These website crawlers are known as spiders or robots. It’s aim is to locate new and existing web sites that are available and regularly checking previously viewed website pages to ascertain whether the category or website content has changed or has been updated.

To crawl website pages, links are utilized by search engines that have already been discovered. Whenever search engines look for your website’s homepage, it will likely hunt for alternative links to follow to and, if there is a blog post that’s also connected from there, it may follow links to your newly posted blog posts.

Step 2: Indexing

The next step is indexing. In order for the search engine to decide whether or not to include the content that it may have crawled during the indexing phase. If a search engine decides that a crawled website or blog article site is worthy, it will probably add it to its index.

This index is used to determine the final rankings. An indexable website or any other piece of content is filed and stored in a database so it may be found again later. The majority of websites that provide unique and useful content are indexed.

If any of the following reasons are applied to a web page, it may not be indexed:

  • Its content is deemed duplicate.
  • Its content is deemed low value or spammy.
  • It was unable to be crawled
  • The page or domain lacked inbound links.

Step 3: Ranking

Ranking is the third and also most crucial step. Ranking is not possible before the crawling step and indexing is complete. After a search engine crawls and indexes your website, it might be rated.

To categorize and rank content, search engines use 200 or more rating indicators, all of which belong to one of the 3 SEO foundations (on-page, or off-page and technical optimization). Various signals are used by search engines to identify how to rank websites, including as follows:

  • Page loading speed – Whether the page loads quickly and is mobile-friendly
  • Website reputation – Whether the page and website are regarded as credible for the topic being searched for.
  • Keyword presence in h1 title tag – Whether the phrase or an alternative was used in the subject line and on the page.

Differences between organic and paid search 

It’s really critical for everyone to know the differences between organic search, natural search result, also known as SEO and paid search. Here lies its five significant variations:

Search engine Position

At the top position, results of search engine pages, sponsored search results are displayed, while for organic results it is mostly displayed below sponsored results.

Time in Search Engine

Another important difference between organic and paid search results is time. While the results for an organic search may take weeks or months to appear in search engine results, the results from a paid search can sometimes be obtained within a shorter time span. Therefore, with organic search, you have to play the medium- to long-term game.

Payment in Search engine

As per the term entails, in relation to compensation, sponsored search traffic is much rewarded. Paying for each click, pay per click (PPC) and based on cost per click (CPC). This implies that every time the user clicks on the advertisement, you are charged. Therefore, you buy search traffic for the 1st page rank by paying the Google search engine to display an advertisement when a searcher or user searches for the keyword, as different to depending on organic traffic for your website. Though it does include resource investment and time, traffic since organic search are free.

Search engine ROI 

Paid search really makes it simpler to estimate the ROI. That’s partially since Google offers extra keyword information that Google Analytics can collect. However, the ROI of paid search might go off or even decline with time. The Return on Investment on organic search result is a bit difficult to measure, but it regularly gets better when time passes by. Organic search may provide an excellent ROI on the long run.

Portion of search traffic

Approximately a maximum of 30 percent web searchers clicked paid results. However, the 80 percent gap of web searchers still click for organic SEO search results in relation to search traffic share. Therefore, organic search results get the majority of web searchers clicks.

Comparisons between organic and sponsored search

Here are the parallels between organic and paid search as well as their differences:

  • Keyword research: Both organic and sponsored searches on search engines involve keywords that users must enter. Therefore, conducting keyword research for both paid search and organic search is a must.
  • Landing pages:  Constructing landing page for all sorts of searches. The landing pages need to be linked on your website for SEO-related purposes. It might be the same landing page you have used for your organic search result, or it could be a totally different standalone page that lives outside of your website.
  • Website Traffic: organic and paid searches have the same purpose of generating search traffic. Most importantly, user intent needs are included in organic and paid search. That is, when a user searches on Google to ask a question or finding information, they are actively acting and are therefore expected to act more on the data information that resulted on what they searched for.

What makes SEO crucial for marketing?

Because individuals make millions of searches annually, sometimes with a commercial goal of learning more about goods and services, SEO is a crucial role to digital marketing industry. The main source of internet traffic for brands is frequently search, which supports other marketing channels. Greater visibility and higher placement in search engine results than your competitors can have a significant influence on your bottom line.

Nonetheless, during the past several years, search results have really changed to give consumers, clients much more immediate information and responses  that are likely to retain on the search results page rather than sending to other websites.

Be mindful of the fact that search engine features like Rich Results  and Knowledge Panels can improve search visibility and give users more details about your online marketing business right in the results.

Search Engine Optimization serves as the cornerstone of an integrated online marketing ecosystem. When you know what benefits your website your visitors desire, you can utilize that information to improve online marketing campaigns from paid or organic websites, social media, and more SEO practices.

SEO’s advantages and importance

People search for different kinds of items and terms that are both distantly and closely related to your industry niche. These are chances to interact with these people, provide better  assistance in finding solutions to their problems and issues, and establish yourself as a reliable person.

  • Improved website traffic: If your website is optimized for search engine results, it receives more search traffic, resulting to increased brand awareness…
  • More clients: In order to optimize your website, it must focus on keywords that the ideal clients and visitors use when searching, which will increase the volume of targeted traffic to your site.
  • Improved reputation: A higher Google ranking gives your online marketing businesses, or other niche business more credibility right away. People will trust you if Google does.
  • Higher return on investment: You invest money in both your website and the advertising campaigns that link to its pages. The results of those campaigns are enhanced by a top-performing site, making your investment worthwhile.

Therefore, SEO is the solution if you want to increase brand recognition, internet visibility, leads, sales, or repeat consumers.

Different SEO techniques

When ranking content, Google, Bing and other search engines use a variety of elements, and as a result, SEO has many facets. On-page SEO, off-page SEO, and technical SEO are the three main types of SEO:

  • On-page SEO: Improves a page’s content’s structure and quality. The three main factors affecting on-page SEO are content quality, keywords, and HTML tags.
  • Off-page SEO: Creating links from other websites and pages on your own website to the page you want to optimize. The off-page valuables are backlinks, reputation, and internal linking.
  • Technical SEO: enhance overall performance within your website on search engines. Key factors in this case include structure, site security, and UX.

The three types of SEO mentioned above are utilized for blogs and websites, but they also apply to three of its subtypes:

  • Local SEO: Increasing the visibility of your online marketing business or any business niche in Google Maps and on the local SERPS results. The most crucial factors in this case are reviews, listings, and Google Business profile optimization.
  • Image SEO: A combination of on-page and technical tactics to improve the visibility of the photos on the pages of your website in Google image search.
  • Video SEO: A combination of on-page, technical, and off-page methods to improve the visibility of your videos on YouTube or Google.

While all three subtypes of SEO are necessary, each subtype relies on each basic type to a different extent.

SEO best practices: On-page SEO

Discussing SEO in much more detail and, specifically, on how to optimize your website with these elements so that you can rank better at Google and attract more visitors into your website. We’re going to arrange the phases in this way because this involves a combination of on-page, off-page, and technological optimizations. Here are on-page SEO steps as follows:


1. Conduct keyword research

Choosing the right keywords you want to optimize is the first stage in SEO. Each page on your website should target a separate keyword cluster in order to avoid competing with each other. These are phrases that your ideal website visitors are likely to search into Google, Bing or other search engines.

How to conduct SEO keyword research

You may determine the ideal keywords to target with your organic content by following these simple steps:

  • List the seeds you have: Make a list of both the Google keywords that your ideal clientele use as a starting point. Take into account their concepts, requirements, desires, issues, and goals as well as the vocabulary they employ, that might not be the similar to yours (the SEO experts).
  • Enter them in an keyword tool: You may determine which keyword terms or phrase you might be able to rank for and where the best opportunities actually are by using keyword research tools, which will provide you with information about these keywords. Metrics consist of:
  • search volume of keyword: The number of times a term or keyword is looked up monthly.
  • Keywords level of competition: difficulty level of the keyword and how challenging it is to rank for a certain term.
  • Sort and rank the results: Put the data you were looking for in the spreadsheets. Now arrange and rank them according to major topics. It is best to pick keywords that have a search volume that is high enough to give you a good reach but not so high that something that makes it difficult to rank for. According to an SEO expert overview, it is better to be ranked first for a phrase with low competition and minimal search volume than it is to be completely unranked for the a keyword with good search engine volume and high competition.

2. Produce relevant content utilizing those keywords.

The majority of your target keywords will come from long-form content in the form of blog entries, which will be found on your primary site architecture navigation pages (your homepage, contact, about us , products, and other services). Quality SEO content is:

Make sure your article contains the details that users are seeking when they use this term. Because of this, you ought to always search for the term on Google. Quality SEO content is:  

  • Offers a satisfying experience: It employs graphics to illustrate concepts and loads swiftly and correctly on all devices without the use of unnecessarily aggressive pop-ups, CTAs, or other distracting components.
  • Reads fluently: Avoid stuffing of keywords. Write like you’re a human speaking to your audience rather than writing stuff to be maximized for search engines.
  • In-depth: Pages that are thin, redundant, Google is not interested in things that have low value or user purpose. This equates to precise, up-to-date information in 1,500–2,500 words.
  • Organized: showing the hierarchy structure of the content on the page, using header tags (h1, h2).

3. Insert your keywords

To tell Google, Bing or other search engine platforms what you’re trying to rank, naturally, in addition to including the keyword inside the body of the content, you’ll want to place it in a few important locations on the page. This comprises:

SEO title (title tag), page titles (H1 tag), at least two H2 headers, image file name (naturally in the body), image alt text, URL, and meta description.

4. Title Optimization

In reality, your website offers two titles with each page. Your title tag, which represents the title that appears in the SERP, is the best area to use your keywords. The H1 tag refers to page titles, typically appears on the website whenever you click on them. Whether or not these are the same depends on the page’s content.

To make your titles more effective, remember to: Add some modified words around that keyword as well, if you can accomplish it in a natural and appealing way.

  • Limit H1 tags to one per page. The main headline should be like this, and the main parts should be labeled with H2 tags.
  • Limit title tags to between 55 and 60 characters: Frontload with the keyword because Google’s display size varies (it’s dependent on pixels, not on character counts).
  • State the value of the page: What does the user get from it? This affects whether consumers click on it in the search engine results page (SERP) or on your website, and whether they continue reading.

5. Improve meta descriptions

The meta description is the phrase that appears on the SERP after the title tag. Although Google frequently creates its own SERP rather than using the something you’ve provided, SEO optimization is still essential. Google uses this description to understand the page’s subject matter before indexing it.

You should edit your meta description to:

  • If you are able to do it in a way that is compelling and natural, use the keyword and related keywords.
  • Keep it succinct: A 155–165 characters of meta description is the ideal length.
  • Make it captivating: Remember that getting found in search engine results is simply the start! You must continue to uplift. clicks from searches. Like commercial copy, provide a succinct summary, a distinct benefit, and a call to action!

6. Optimize or Improve Images

Images are a crucial part of SEO. They improve the quality of the information, keep users on business pages longer, as well as give you the opportunity to rank and direct search traffic to a websites where they are located. Google has also been improving the SERP’s aesthetic attractiveness.

Here’s how to optimize photos for search engines:

  • File name: Use dashes rather than spaces when saving the file name with the keyword.
  • Include alt text: Text alternative to an image, or called alt text, is how Google sees the picture on the page and determines if it is relevant to the keyword. Additionally, it may help the audience and readers to navigate your website, even if the image breaks, its alt text is still gonna be visible. Don’t use keyword stuffing. The purpose is to provide a description to someone who may not see the image.
  • Compress:Your website may load more slowly if the photos are large. Compressing them will decrease its file size and size. Although each page is different, images should just not need to be much broader than 1000 pixels.

7. External and internal hyperlinks

You should include both external and internal links when optimizing blog content for search engine results.

  • External links: Locate a maximum of 3 pages on websites with high domain authority that are related to the topic you’re targeting and link them in your post. By doing this, Google’s trust is increased.
  • Internal links: Use “high DA” as anchor text to link to other blog entries from your site inside the content of the post you’re producing, as I did in the last bullet. This allows Google several methods to reach any specific posts, making your site easier for search engines to index overall. Depending on the length the post is and how much other stuff you have accessible to link to, you should decide how many to place here. Make sure the links are pertinent to the page as well as the anchor text you are using.

SEO best practices: Off-page Optimization

The aforementioned actions are all on-page SEO techniques. On the other hand, off-page SEO refers to the activities you carry out on some other pages within the website, different websites, as well as other platforms to support the ranking of your page. Below are a few off-page SEO strategies.


1. Make an effort and Gain Backlinks

The third most significant Google ranking element is backlinks, or referrals to your website from other websites. Naturally, backlinks from websites with a better reputation are more important than those from websites with a lower reputation. You will rank better the more high-quality backlinks you have.

How can you acquire more backlinks? There are many backlink tactics, but a few are as follows:

  • Creating authentic, original content that deserves backlinks.
  • Contacting websites actively where a link to the content might be beneficial.
  • Guest post
  • PR exposure

2. Post your articles on social media

In addition to connecting on your homepage in social media platforms, you should share your blog content entries with your feed on a regular basis. You receive referral traffic as a result, and the more people who view a content, the greater the likelihood that backlinks will develop. Social media by itself does not directly affect your Google ranking results, but your participation on the platforms and the interaction users have with your material there do transmit social signals.

3. Establish your brand’s reputation

When deciding whether to effectively rank a particular page of your website, Google doesn’t just concentrate on one page. It carefully evaluates all internet data regarding your brand, including reviews, ratings, listings, honors, and even irrelevant brand mentions. Therefore, a successful SEO plan depends on enhancing brand image through listing optimizations, obtaining positive press coverage, and seeking reviews. While local SEO makes up the majority of all this, there are some brand-building strategies that are also applicable to internet businesses.

Technical optimizations for SEO

Technical SEO are performed on your website’s back end to make sure it complies with Google’s requirements for website security and user experience, as well as to make it as simple as possible for Google to perform its functions on your site. The following are among the most important technical adjustments to make:

  • Page speed: An addition to image sizes, your website’s underlying code and the order in which its pages load might affect page performance. Page performance enhancements and Slow loading are useful in this situation.
  • Website Security: Ensure that HTTPS instead of HTTP is being utilized on your website.
  • Mobile first: Being mobile-friendly is no longer sufficient. Your website must be fully responsive because Google’s crawling is becoming mobile-first.
  • Core Web Vitals: All three indicators are employed to gauge how well users are responding to your website.
  • URL structure or format: An ordered web site structure makes it look simpler for Google to crawl, for users to traverse it, and to segment data in reports. Examples of such a site structure include using /landing page, /blog, and /product buckets.
  • Site structure: In a perfect world, a visitor must be able to reach every page on your website with no more than three clicks. Here, internal connection is crucial.
  • Canonical URLs: The URL that you wanted to use to represent a collection of duplicate pages is known as a canonical URL. Although Google will definitely try to determine canonical URL for every given set of duplicates, additionally you can tell Google by using canonical tags and 301 redirects. As an example, consider,,, All pointing to, the single canonical URL
  • Crawlability/indexability: Together with your robots.txt and sitemap inform Google of what you do and don’t want to crawl and index.
  • Schema markup: When appropriate, schema markup enables Google and others to recognize the sorts of content you had and deliver rich results. Sitelink schema, for instance, may provide you additional space onto the SERP: There are many types of schema that are applicable to various business kinds.

Best SEO tools

As a somewhat technical profession, SEO relies on a variety of programs and tools to assist with website optimization. Here are a few frequently used tools, both free and paid:

  • Google Search Console: Previously known as “Google Webmaster Tools,” Google Search Console is one of a free online tool provided by Google that is a must-have in every SEO toolbox. Google Search Console provides ranking positions as well as traffic reports for a website’s top keywords and pages. It can also help find and fix technical issues on the website.
  • Google Analytics: is the industry-leading free web traffic analytics application. To assess your success, use it to measure any and all SEO metrics, such as traffic, time spent on page, interactions with page, the number of pages per session, and (a lot) more.
  • Google Ads Keyword Planner: Google includes the free Keyword Planner tool as part of its Google Ads product. It may be a great SEO tool even if it was designed for paid search because it provides keyword suggestions and keyword search volume data, both of which are helpful for undertaking keyword research.
  • Backlink Analysis Tools: Majestics and AHREFs are the two most widely used backlink analysis tools available today. By examining whether websites link to their own or those of rivals, users of backlink analytics tools can find new links while link building.
  • Platforms for SEO: There are various platforms for SEO optimization that gather many of the technologies needed by SEO to optimize websites. The most well-known are Moz, Linkdex, Searchmetrics, and BrightEdge. These tools help with a number of SEO-related tasks, including keyword research, tracking keyword rankings, identifying on-page and off-page SEO opportunities.
  • Social media: While most social media sites have little or no direct impact on SEO, they can be helpful for networking with other webmasters and making relationships that may open up opportunities for link building and guest posting.
  • Tools for keyword research: As previously said, you’ll need these to locate keywords that, in terms of search volume and competitiveness, are reasonable for you to target. Find the finest paid and free tools for keyword research of your preference.
  • Software for SEO Optimization:  You’ll need a premium SEO tool like Moz Pro, SEMrush, Ahrefs  Screaming Frog, etc. if you want to look at more in-depth SEO metrics like backlinks, competitive statistics, and advanced keyword data. For the first 500 links, some of these provide free trial versions or free services.
  • Website evaluators: Website graders can simplify Search Engine Optimization for you and provide more relevance, in contrast to the aforementioned tools, which are frequently difficult and require you to understand how to make points of the data.

SEO tactics and recommended techniques

To wrap up, here are some SEO best practices, techniques, and pointers to help you make the most of your time.

  • Always search with its keyword: You can be wrong about what users are truly seeking for when they conduct a certain Google search on their browser. Always conduct a search for the terms you’re trying to target to ensure that the intent matches.
  • Have patience: since Search Engine Optimization takes time, like for a long time. It may take a few months before you start to notice the results of your labor and everything, but once you do, the rewards continue to grow over time, so don’t quit too soon.
  • Put quality first: Google is constantly changing its algorithm and releasing new versions of SERP, yet ultimately, everything is done to surface the greatest content material available. As a result, your priority should always be continually producing valuable, reliable content. Above all things, that is the most effective SEO approach.
  • Maintain your content: Though consistently publishing high-quality content is the primary determinant of Google ranking, this should not be done at the risk of allowing out-of-date content to become irrelevant. Refresh your evergreen contents frequently to maintain their SEO result value and obtain steady website traffic improvement over time.
  • Track and measure: Provide regular reports about your website traffic and website statistics so you can identify problems and create a better understanding of the objectives for traffic growth. This will allow you to picture out which subjects are most popular with your customers, audience or users.

Can SEO Increase the Conversion Rate of Your Website?

What happened to your web site conversions after we’ve talked about how you can improve your SEO?

Results won’t be seen right away. With the abundance of information available online, search rankings takes time to develop, so you must put in a lot of effort to create high-quality content, draw backlinks, and gain Google credibility.

But you should start getting ready for conversions right away. Even if your website receives little traffic, you can still experience more conversions if you understand how to improve it.

By sending the right searches to your content, SEO increases conversions. A page’s objective should be made clear so that Google can appropriately rank it based on the user’s search intent.

Writing longer, more valuable articles also improves the likelihood that a visitor will convert. They are interested after realizing the importance of what you said. You have a better possibility of converting visitors if you make an attractive offer to them.

Enhance User Experience with Conversion Rate Optimization for Your Website

Simply put, user experience refers to how visitors view your website in terms of navigation, understanding and discovering what they’re looking for. A positive user experience makes the person happy and grateful.

Pay close attention to the slightest things to increase conversions. Take a look at your homepage, for instance, and note for every sections, from the sidebar widgets, snippets to the logo and top navigation bar. Would the user experience factor be the main reason or difference if one of those components were removed?

If not, throw it away. Drive interest in the activity you want them to do by concentrating your efforts.


SEO can be highly difficult, but learning the SEO basics and fundamentals will get you off to a good start.

Start by gathering as much information as you can as a starting point and doing extensive research to guide you throughout your SEO campaign. Write blog posts, article content, WordPress course content and other content that is aimed at your target audience, but keep in mind that the content is superior to that of your rivals.

Make distinct efforts for off-page SEO and on-page SEO. Aim to get as many backlinks as you can and make sure your website loads swiftly on desktop and mobile.

Then, consider how to improve your website’s conversion rate to avoid wasting all that worthwhile traffic.

Pay attention to the user experience as well as the trends you find in user behavior report and data. As a result of your diligence, you’ll eventually witness a rise in traffic and conversions.

Even outdated resources, pieces of blog content can still be effective for you. Don’t dismiss your efforts as being simply temporary in nature.

You can drive lots of traffic and produce conversions for years to come if you create quality evergreen content.

How to Properly Craft an “About Us” Page

How to Properly Craft an “About Us” Page

How to properly craft an about us page

 Every website should have and nurture three vital pages. These include the home page, contact page, and “About Us” page.

The “About Us” page is believed to be the most visited page on a website and can have a big impact on your brand and conversion rates.

So, how do you come up with an “About Us” page that not only boosts your website’s SEO but also aligns with the E.A.T. algorithm? Read on to find out.


Why is the “About Us” Page Crucial for SEO?

One of the worst decisions you can make for your company is not to have a dedicated “About Us” page. Here are some of the reasons why the “About Us” page is important for SEO:


“About Us” page increases trust, authority, credibility, and branding

According to a study carried out by KoMarketing in 2015, 52 percent of those visiting your website want to see an About page.

Another report by Episerver also revealed that 92 percent of first-time visitors to a website do not plan to make a purchase.

When users visit your website, you only get one chance to make a good first impression. Most customers will not buy your products unless they believe your website is trustworthy.


It increases conversion

What is one clear advantage of improved trust, credibility, and branding?

More prospects are willing to purchase your goods and services. i.e., turning an inquisitive passerby into a paying customer.

There have been several case studies and examples that show how a strong “About Us” page can boost conversion rates.


It helps your site to be favored by search engines

Did you know that search engines like Google favor “trustworthy” sites over less “trustworthy” sites in their rankings? When Google gives its human quality raters a set of standards, they take reputation into account.

According to Google quality evaluator rules, the degree of expertise, authoritativeness, and trustworthiness (E.A.T) is particularly significant for all other pages that have a helpful function.

Human raters are instructed to determine who is in charge of the website and who authored the information on the page. This appears to be Google’s attempt to solve the riddle of whether or not your website can be trusted.

The data and feedback acquired by the human raters contribute to algorithm adjustments, allowing Google’s AI to improve its ability to recognize “trustworthiness,” “credibility,” and “authority.”

When search engines think your website is reliable and trustworthy, your organic search results tend to get better.


How to Craft an “About Us” Page for SEO

“About Us” page helps journalists and public relations professionals find your profile, thereby boosting your backlinks

If you want journalists to write about you and link to you in their content, make sure they have access to all of your pertinent information.

Journalists and public relations professionals are taught to look for a “Press” or “Media” page. A dedicated “Press” page is not found on every website. A suitable alternative is an “About Us” page.

When journalists, public relations professionals, and SEOs from other companies find it easy to discover more about you, they will talk about you and link to you. The more high-quality backlinks connected to your website, the more SEO benefits your website will enjoy.


It boosts credibility when undertaking outbound PR and manual outreach

An “About Us” page is extremely useful when you are doing outreach. Manual outreach to other websites and journalists is sometimes required in SEO and PR to gain their attention. You want them to talk about your business and possibly link back to you.

The majority of these journalists and webmasters want to be sure they’re speaking with a trustworthy source. They might try to acquire some background information about your organization or brand if they do their homework. When people take a look around your site, a well-written “About Us” page will help them build trust.

They will be more ready to link back to you once you have established trust and reliability.


It helps you build connections through a unique story or brand history

Some websites may choose to link to your “About Us” page if you or your business has anything unique to offer, as it gives them something fascinating to write about.

You never know when another website or journalist will want to write an article about fascinating businesses or founders, and they will pick you because of your “About” page. When other websites (especially authorities in your niche) mention your site, you can be assured that it helps with SEO.


What Information Should an “About Us” Page Contain?

The following factors should be considered when you want to write an excellent “About Us” page:

The “About Us” section of a website is frequently overlooked. The reason for this is that website owners are unsure about what to put there. If you set up these parts right, your visitors (and search engines) should be able to understand what your business is all about.

Now that we have established why you need an “About Us” page and how it helps boost SEO, let’s consider how you can craft an SEO-friendly About page that aligns with the E.A.T. algorithm.


What is the Purpose of E.A.T?

Google modified its quality ranking rules in 2018 to place a greater emphasis on the usefulness of web content. The argument behind Google’s decision was simple: marketers had been developing content with Google in mind, not the end-user. Instead of providing information that would be valuable to the reader, they were attempting to “trick” Google’s ranking algorithm. E.A.T. was created as a strategy to refocus attention on the end customer.

Also, Google employs E.A.T as one of the key elements in determining the quality of its results. Many changes to Google’s algorithm ranking in recent years have been made to address page quality, which could be related to higher or lower E.A.T. Due to a drop in your ranks, you will lose both traffic and a significant amount of cash if you do not keep up with the latest trends.

Google examines your brand, website, and content to see if a real person can trust the information you provide.

So, how does this affect the content of your “About Us” page? If you don’t pay attention to E.A.T, you won’t be able to develop an effective content strategy.

The question becomes, what can be done to leverage E.A.T. and improve your “About Us” page content? We will address this in the next section.


About us page for SEO

Steps for Crafting an SEO-Optimized “About Us” Page That Aligns With the E.A.T. Algorithm 




Showcase your expertise in the content

Those who are most knowledgeable about your content and niche should be developing or reviewing it. They should be cited as a source at the very least. According to Google’s search quality guidelines, there are two sorts of knowledge:


Formal knowledge

A qualified professional is the most dependable source of knowledge, especially in the medical, financial, and legal fields. If inaccurate information is disseminated in these industries, users are more likely to be put in danger.


Everyday expertise

This refers to the knowledge shared by ordinary individuals. The knowledge is usually daily experiences that are shared on personal blogs, reviews, forums, conversations, and other forms of social media. This level of knowledge is good for topics like humor, cooking, and taking care of the house, amongst others.


Recruit journalists or writers

Professional journalists are taught how to locate and interview sources, as well as to conduct extensive fact-checking. Some journalists may already be familiar with writing for your field. Look for them in relevant trade journals.

You can develop an internal team, recruit freelancers, or collaborate with an agency to discover authors. The best option is determined by the goals and resources of your firm.


Hire an editor

Even the most dependable writers make mistakes, such as using incorrect statistics or citing the wrong source. You’ll have a better chance of releasing the most accurate content if you have a professional editor on hand (or at least someone to examine it).


Train your content crew

Your content creators (including new hires and freelancers) will gain confidence and learn about:

  • Developing brand personalities
  • Writing in the tone of your brand
  • Using your brand’s style guide
  • How your creation process and workflow work
  • Best practices for SEO and writing




Show your qualifications

Make it crystal clear to your readers who you are. This could be accomplished by:

  • Including your professional title in the byline
  • Including a brief bio at the start or end of the piece

When it comes to sharing “everyday expertise,” credentials are irrelevant. People should instead have relevant experience. However, doctors or other health professionals should provide specific medical facts and guidance (rather than descriptions of personal experience).

Also, showing your photo on your “About Us” page humanizes your company and makes your website more open to your readers.


Conduct research and cite it

Even if the people who write your About page content aren’t experts, research and the right attribution prove that they want to provide accurate information.

The necessary anchor text should also be linked to the sources. This is a clear indication to Google that you’re citing sources. Remember that Google prefers high-quality backlinks, so pick your sources wisely.

Linking to your research makes it simple for users to access the source. Your readers will gain more trust as a result of your transparency.


Maintain your brand image

Your prospects are likely to read reviews about your firm before making a decision. These reviews can influence a buyer’s decision, but they can also affect your Google quality ranking.

According to Google’s search quality criteria, popularity, user engagement, and user reviews are considered proof of reputation. All channels where customers can provide feedback or write reviews should be monitored.

Hence, while writing your “About Us” page content, you should also pay attention to what people are saying about your brand. This will ensure you don’t violate the requirements of the E.A.T. algorithm.




Help your website users

As tempting as it is to write an About page just for the sake of being found in search, you must put your users first. A widespread assumption is that Google favors websites with a lot of keywords. However, this is known as “keyword stuffing,” and it degrades the user experience.

Avoid keyword stuffing by carefully adding your keywords. The best way to do this is to use the keyword in the first paragraph and then only use it naturally after that.

According to the Google Webmaster Guidelines, you should ask yourself, “Is this helpful to my users?” Would I do this if there were no search engines?”

The goal of content marketing is to develop content that your target audience desires. Google’s algorithms have been updated and tweaked to display the most relevant and accurate content in search results. Because of this, they have also asked real people to help them judge the quality of websites and pages.


Make it easy for users to contact you

Contact information on your About page website may seem obvious, but it develops trust by allowing users to contact a real person or learn who is responsible for the website.

Your company’s “About Us” page is also a wonderful place to tell your readers who you are, and you might want to include a photo of some of your employees. This humanizes your brand, allowing customers to recognize and trust you.




What is the ideal length for an “About Us” page?

A good length for an “About Us” page is 300 to 500 words. You may wonder how we arrived at this figure. Any information that is less than 200 words is deemed thin. Most blog posts these days are 500-600 words, while those with at least 2000 words are considered cornerstone content (About pages don’t fit into these). You should be alright as long as you keep above the thin content mark and aim for 500 words.

However, most website owners struggle to achieve 200 words, which is why we’re here to assist you to fill out your “About Us” page with SEO-friendly content that will help your ideal clients find your website.


What keywords should be used on your About page?

The “About Us” page is usually not intended to serve as a landing page. You wouldn’t use precise keywords to rank for the same reason. Brand names, products, and services should all have landing pages to help them rank.

This does not, however, imply that you should abandon keywords entirely. The “About Us” page serves as a supporting page for the rest of your site, which means you should employ your core keywords from other landing pages in a long tail form to optimize your local SEO.


Is it necessary for me to provide contact information on my about page?

Since you already have a contact page on your website, why should you provide your contact information in the “About Us” section?

One reason is that it improves your local SEO, and the other is that it just provides a better user experience. Because the user wants to learn more about your firm, giving the name, address, and phone number is only natural.

Now, how you go about doing that is a different story.

Of course, you can provide the information in the same manner as on your contact page. However, you could simply put the information in the company description, build CTAs (“Call us” or “Contact us”), or include it in the footer.


Which schema is best for an “About Us” page?

Schema is a type of microdata that makes data interpretation easier for search engines.

Most firms will include local schema on their front and service pages. Other types are used as extras to give more information about your products, show review ratings, or give SERPS results with more information.

The organization schema, on the other hand, is the only form of schema that suits the “About Us” page.

This schema should only be used once. It’s up to you whether you put it on your contact or “About Us” pages.


Wrapping Up

Your “About Us” page can influence whether or not someone chooses to work with you. Therefore, ensure that your page is engaging and optimized for search and conversions. You’ll rapidly get more desirable outcomes from your About us page if you prioritize your users, hire specialists, assist them, and provide a safe and pleasant experience on your website.

Google’s recent revisions to its quality rating rules show that knowledge, authority, and trustworthiness are now significantly more important in the results than they were previously. E.A.T is meant to make sure that websites stay focused on giving accurate information and stop unrelated content from ranking near the top, which would hurt the user experience. The greatest way to attract the kind of traffic you want is to have a higher E.A.T, which will only happen if you provide content that delights your clients.

Need help with SEO? Talk to Us, Let’s help you drive highly targeted organic traffic to your website and increase your revenue.

How To Optimize For Voice Search

How To Optimize For Voice Search

The use of voice search has become increasingly popular in the last few years among consumers looking for local products, services or information to inform their buying decisions.

A 2018 PWC report reveals that approximately seven out of ten consumers (71 percent) prefer to use voice searches to perform a search query over the traditional method of typing. The number of people using voice search in the US is expected to reach 122.7 million before the end of 2021.

As more and more consumers rely on voice search to search for products or services they need, it’s important for businesses to start including voice search in their search engine optimization (SEO) strategy.

In this post, you’ll learn what voice search is, its benefits and how you can optimize your website to show up for voice searches when people are looking for products, services or keywords related to your business.

What Is Voice Search?

Voice Search

Voice search is a search option that allows consumers to speak to their devices such as smartphones when searching for a particular topic or business.

For example, someone who is driving home and wants to find a coffee shop will probably not want to be distracted by opening Google search and typing “coffee shot near me”. Instead, they’ll open a voice search and say “where can I get coffee”.

Voice search is an alternative to text search where consumers type out their questions in the search engines. It’s much easier and more convenient because you don’t have to type. The best part is, consumers can use voice search virtually on any devices, including smartphones, laptops, tablets, and PCs.

Why is Voice Search Getting More Popular?

Voice search is faster and easier

It’s faster and easier to search for products or services in search engines like Google using voice search than using the conventional method of searching. With voice search, answers are delivered quicker, making it the fast rising search trend among consumers.

Voice Search is More Convenient

In a very busy and fast-paced world, where time is money, many people no longer like to type out their questions. If you had to choose between speaking and typing a query like “what is the second most valuable tech company after Apple,” you would probably choose the former option for obvious reasons. 

Voice search is more appropriate for mobile

In the last decade, there has been a steady increase in the number of people who access the internet using mobile devices like smartphones and tablets. 

Smartphones paved the way for search assistants and smart speakers as users on mobile devices tend to leverage voice search the most. 

According to BrightLocal, 56 percent of all voice searches are conducted on a smartphone.

Strategies for Voice Search Optimization Success

1. Understand Your Type of Customer & Device Behavior

The best marketing decisions are those driven by data. A successful voice search optimization starts with research to know where users are searching from, search context and customer behavior. 

Having relevant information about your potential customers helps you understand how different people use voice search and the type of voice-enabled device the user.

2. Focus on conversation keywords

When people opt for voice search, they’re more likely to use a conversational tone than short phrases commonly used in text search.

For example, someone using text search will simply type out “roof repair service near me” when looking for a local roofing company in their area. But someone using voice search on their phone is more likely to use conversational long-tail keywords like “who offers the best roof repair service?”

3. Choose Long-Tail Keywords

Similar to the previous point, it’s important to start focusing attention on long-tail keywords if you show up for voice generated search results pages in search engines like Google or Bing. That said, you need to start considering local SEO and creating more location-specific content for each service area that you’re targeting. 

4. Build Pages That Answer FAQs

When people ask questions using voice search, they typically begin with “who,” “what,” “where,” “when,” “why,” and “how.”

This means they’re looking for specific answers relevant to their queries.

To answer these questions, create a FAQ (frequently asked question) page with each question beginning with above listed words.

Then go ahead to answer these questions using conversational tone and relevant long-tail keywords to appeal to voice search. 

5. Optimize your website’s loading time

Page loading speed is an important ranking factor both in traditional SEO and voice search. Voice searchers want to get immediate results, and if you have a slow website which takes several seconds to load, your content won’t rank for verbal queries.

The longer it takes for a website to load, the more likely for users to abandon it very quickly. That said, it’s important to optimize your page load speed at all costs. 

Here are some of the ways to improve your website loading speed:

  • Use compressed visual elements (images and videos) on your site
  • Reduce stylesheets and JavaScripts
  • Use a Content Delivery Network (CDN)
  • It’s recommended to use CSS3 and HTML5 frameworks as they load mobile web pages quickly

6. Optimize your GMB Listing

In the last few years, there has been an astronomical increase in the number of people who use location-based search terms such as “near me” both in traditional search and voice search. To rank for this search, you need to optimize your Google My Business listing.

A GMB listing is a way to let Google know that your business is located in a particular place. When a searcher asks Google for a product, service or business similar to yours in that area, your business could rank for that query.

Some of the ways to rank for “near me” include:

  • Use correct name, address and phone number (NAP) in your listing
  •  Choose the right business category
  • Include area codes
  • Target keywords with local search intents
  • Embed structured data using for improved performance in search engines like Google, Bing, and Yahoo.

Wrapping up

With each year passing, voice search’s popularity has continued to rise and will soon become a norm. Consumer behavior is constantly changing, and businesses and marketers must be prepared for the voice search trend to meet expectations. 

Follow the steps highlighted in this post to improve your website’s chances of showing up in voice generated research results. 

If you need further assistance with optimizing your website for voice search, don’t hesitate to get in touch with us.

For more information on how can help you with How To Optimize For Voice Search, please contact us here: (702) 249-0905.

Please also visit us on Merchant Circle.

What is E-A-T And How Do You Optimize It?

What is E-A-T And How Do You Optimize It?

What does E-A-T mean, where did it come from, why’s it important to website ranking, and how do you optimize for it? For answers to these questions and more about E-A-T, read on. 

To get things going, let’s start by looking at the abbreviation means. E-A-T is short for expertise, authority, and trust and is derived from Google’s Search Quality Guidelines – a document that the tech company gives to all its Search Quality Raters around the world. Who are Search Quality Raters and what do they do? Search quality raters are people whose work is to rate the quality of the results the search engine (Google) provides so that it has an easier time keeping track of websites its algorithm is rewarding. 

So, what is E-A-T’s Quantifying Measures?


Expertise, in essence, refers to the quality of a website’s content, its authoritativeness, and reliability. If the content you post on your site is being written by people who don’t understand your niche, or is of low quality, chances are Google’s algorithm will notice this and not reward the site with rankings. The search engine generally doesn’t condone such behavior.


Authority is generally measured by a site’s recognition and value amongst its competitors and peers in its niche. When trying to determine your site’s authority, there are two important questions you need to ask yourself:

Is my site a topic of discussion in any authoritative panel? 

Is it getting a substantial number of backlinks? 


Trust, on the other hand, is measured by what people are saying about a website or business. One thing worth noting about Google is that the search engine company values semantics. This means that if your target audience has positive things to say about your services or products and your online reviews are generally positive, then Google will see your business/site as dependable and reward you for it.

The seo website also has a domain analysis tool which can give you your website’s overall “spam” score.  This score is supposed to give you an overall “trust factor” for your website as well.  The lower the score the more trustworthy your website is.  The higher the score the more spammy your website appears.

Why is E-A-T Important for SEO? 


The reason why E-A-T has become so important is that as Google has continued to evolve, it’s transitioned from a simple search engine to a solution that provides specific answers to very specific questions/queries. This phenomenon has been highly successful, and that can be partly attributed to the introduction of Google Home devices and Voice Search. 

For instance, let’s say you ask your Google Nest a very serious question like how to know whether the cut you just accidentally gave your hand by cutting carrots while making dinner is serious enough to have to go to the hospital or not. When you ask Google Nest your question, you trust that the device will provide you with the right answer, right? Now, imagine what would happen if the search engine provided you with the wrong, randomly-ranked answers. 

To ensure this never happens, Google does its best to make sure that it only ranks sites with high expertise, authority, and trust. This, for the search engine, is essential in ensuring that the information it provides is always accurate and dependable.

Google is responsible for providing the most appropriate answers to what its users are seeking or risk bad publicity and being sued. While the search engine has no emotions of benevolence, it understands that it has a responsibility towards its users and always does its best to provide as much precise and accurate information as it can. 

So, the reason why E-A-T is vital is that the search engine company has to look into the type of information it provides through search results and how it can ensure that results are always correct. 

Which Industries Does E-A-T Impact the Most? 

YMYL is an acronym that Google uses and is short for ‘Your Money or Your Life.’ While it might sound somewhat threatening, it isn’t. Essentially, YMYL refers to websites that deal with peoples’ lives, their health, or their financial situation. For instance, websites related to the medical and health industries automatically fall under the ‘Your Life’ section while those that take credit card information from users or sell products fall under the ‘Your Money’ section. All websites that offer health-related information or have an e-commerce element fall under E-A-T’s scrutiny.  

And while E-A-T’s scrutiny is implemented on all websites, its main focus is on health and finance-related sites as Google is looking out for the reliability and quality of the information being shared.

Why is E-A-T a Big Thing Right Now? 

In 2018, Google released a crucial algorithm update that impacted the rankings of many websites. A change in Search Quality Rating Guidelines that was highly publicized, and which appeared to have a significant impact on how websites were ranked, was the E-A-T update. Websites that were most affected by this update were those revolving around wellness, health, and medical.

Dozens of diet-related websites saw their ranking fall too as Google deemed that the information they were providing wasn’t written by professional/qualified medical experts. This caught the attention of the SEO community as it raised a huge red flag, which meant everybody had to follow the guidelines carefully. This new update forced website owners to take time and think about their content and ensure that it was written from a professional, qualitative viewpoint. 

Due to this update, more people are working hard to become E-A-T compliant and are more conscious of how they present their businesses online. The update presents a great opportunity for website owners to build credibility with their customers and comply with any future and past Google algorithm updates.

Here is How to Ensure Your Website is E-A-T Optimized

  1. Audit Your Brand

One aspect that makes any site reliable to Google and users is when a renowned individual willingly associates themselves with you. Having a well-known and influential personality back your brand will automatically put your site in good books with Google. If you publish wellness or health-related content or are part of the financial industry, it’s always a great idea to have a respectable and influential individual backing your business. This helps establish trust. 

We’ve noticed that many websites have managed to improve their ranking on Google during the E-A-T update period as they had author bios and pictures for specific content written about financial or medical topics, including the author’s qualifications and credibility. On the other hand, content that lacks information about the person who wrote it is generally disregarded and typically ranks poorly.

You can mention prizes, awards, and qualifications your business has achieved. Showcasing your accomplishments and successes works wonders for developing a good rapport and credibility with potential customers and leads and helps the search engine understand that you’re E-A-T compliant. 

  1. Review the Content You Publish on Your Website

For your site to maintain a dynamic online presence, there are a few questions you need to ask yourself first concerning the content you create:

Does my content highlight my expertise?

Does it have sufficient width and depth to provide a professional context on whatever topic I’m writing about?

Is it better than what is on my competitors’ and peers’ websites?

Can the information I provide be considered the best in class? 

  1. Ensure You Provide Quality and Trustworthy Content From Here on Out

The practice of providing high-quality and dependable information can become quite useful for you as a business. Consider building a framework that guarantees the proficiency of the people writing on/for your website. Sites like Kola Tree allow users to hire freelance experts in matters related to medicine or science. With such options, finding an expert that can create well-written, trustworthy, and authoritative content for your website shouldn’t be that difficult. 

  1. Thoroughly Promote Your Authority 

One way to accomplish this is to make sure you get featured or mentioned on other authoritative publications within your industry. This is one of the best ways to establish authority. If you need help implementing E-A-T, consider getting in touch with a professional search engine optimization consultant for guidance and advice. 

E-A-T SEO checklist:

Positive reviews

Strong and Quality backlinks

Relevant content

Quality content

Reasonably long content

Proven expertise in your niche

Trustworthiness of brand

Are people sharing your content?


E-A-T (expertise, authority, and trust) is especially important for websites classified as YMYL (Your Money or Your Life) such as those in the financial and medical sectors. After Google’s August 2018 update hit diet and nutrition websites hard, website owners realized the importance of the E-A-T update. The term is derived from Google’s Search Quality Guidelines, and the search engine is quite specific about what makes a website with high E-A-T. If you own a website, then this is something that you need to keep in mind as we move forward irrespective of your industry and niche. 

Google’s perspective aside, E-A-T is a useful tool for building credibility with audiences and implementing the guidelines that guarantee your compliance with E-A-T. Remember to check the expertise and credibility of the individuals creating content for your site, and always make sure you attach a name, face, and qualifications to all your posts. Enforcing the tips mentioned here will help demonstrate the genuineness of your content to your audience while making your site E-A-T compliant per Google’s Search Quality Guidelines.

For more information on how can help you with What is E-A-T And How Do You Optimize It?, please contact us here: (702) 249-0905.

Please visit us on VegasFuse.

Simple Steps to Optimize Your URLs for SEO

Simple Steps to Optimize Your URLs for SEO

Even in the face of fierce competition, optimizing your website for search engines will guarantee consistent, long-term traffic to the site. Yes, you may not have control over many SEO factors, such as who your competitors are and what they are doing. But you can still benefit from on-page optimization, which is very much in your control.

One on-page best practice that’s actually stood the test of time is URL optimization. Although it may look insignificant to many site owners and content creators, it can deliver a huge benefit to your site SEO-wise. 

So, let’s talk about how you can help your pages and posts rank better on search engines by optimizing your URLs.

URL Optimization; Does It Really Matter?

Yes, a well-structured SEO-friendly URL is important for both search engine and user experience. Such URLs look concise and clean. They are easier to share and provide enough information for search engines about the page.

While search engines factor many variables into their decision-making process, URLs are an important part of it all. Therefore, optimizing your URLs will go a long way to help your pages rank higher while giving your site an overall boost.

Best Practices for Creating SEO Friendly URLs


#1: Keep it as simple as possible

If you can’t read every word in your URL, why do you think search engines would? Search engines understand that users read the URLs before clicking, and that will be a problem if your URL is not readable.

As they read the content on your page, search engines also read the words in the URLs. This helps them understand your content, so they can connect you to the right target audience.

For example, which of the URLs below do you think will give you the best result when looking to buy a brown leather jacket?

Of course, you will go for the first URL; so also will search engines.

#2: Include keywords in the URLs

You should always include your target keyword or phrase in the URL and not only in the body of the page. It is also important that the keyword be positioned at the beginning of the URL. This is because search engine spiders give less significance to words towards the end of a URL.

However, be careful not to use too many keywords in the URL. It is called keyword stuffing – and that will lead us to the next point about creating SEO-friendly URLs.  

#3: Don’t keyword stuff the URL

It can be tempting to want to include multiple keywords in the URL. This is especially true when the page is useful for a number of different keywords. But that is not a good practice, and search engines usually penalize users for doing it.

Keyword stuffing will harm your SEO, so don’t do it. Instead of trying to squeeze multiple keywords into the URL slug, choose just one of the keywords and let the content of the page drive the rest of the conversion.=

#4: Separate words with hyphen, not underscore

When optimizing your URLs, the way you separate words is very important. Instead of using underscore to separate the words in your URL, consider using a hyphen. This is because Google robots are designed in such a way that they read hyphens as spaces between words but read words connected by an underscore as one word.

So if you would like to increase your chance of getting ranked, you need to pay special attention to this rule. See what we mean in the example below:

#5: Don’t use capital letters and special characters in your URLs

Capital letters in URLs will only confuse both search engines and readers. They can make it exponentially difficult to understand your URL. At the same time, avoid using special characters and symbols in your URLs.

Special characters and symbols can break your links, so it’s better to avoid them completely. Even if you use “&” in your page title, you don’t have to use that in your URL, too.

#6: Avoid using dynamic URLs

A dynamic URL is automatically generated when your page is loaded, and usually contains unnecessary parameters that can cause crawling issues. Such parameters could include “=,” “&,” and “?”.

Instead, use a static URL that stays consistent every time your page is accessed. 

#7: Limit the number of folders in your URL structure

Be careful not to load your URLs with unnecessary folders. Instead, use only the amount of folders that are needed in your URL structure. Remember, URL structure can signal the importance of a page on your site.

#8: Block bad URLs with Robots.txt

Duplicate content on your site can get you penalized. So, avoid this by blocking search engines from indexing multiple URLs to the same content. Sometimes, duplicate URLs of a particular content may be generated on your site, especially if you have features creating filters on your site. But you can block extra dynamic URLs that could be generated by these features with Robots.txt.

#9: Add mobile URLs to a sitemap

Some people may argue that if your site is responsive, you don’t need to indicate mobile-friendly pages on the site. Well, it is better to be on the safer side. So, tell major search engines like Google which pages on your site are mobile-friendly in a sitemap.

Remember, mobile-friendly pages have a better chance of ranking higher in mobile search results. And more than 60% of searches conducted today are done from mobile devices. Hope you get the gist!

#10: 301 Redirect broken links

If you must change a URL for any reason, remember to let search engines know about this change, too. Changing a URL means you are removing a page that has already been indexed and other sites have linked to. That can cause you to lose your high-ranking position on search engines because they won’t be able to find the page again.

But you can prevent that from happening by implementing a 301 redirect on the old URL to notify Google bots that the page has moved to a new destination.

#11: Use canonical URLs

Duplicate content can be accidentally created on your site, and it can get you penalized by search engines. Prevent this from happening by using canonical URLs to specify which of the URLs you want the search robot to index. 

3 different ways to do it:

Use dynamic content

When multiple URLs have been created for the same content on your site, you can tell search engines which of the URLs should be chosen as preferred. Just locate all the other URLs and add a rel=”canonical” element in the head of the pages except the one you want to use as preferred.

Example: <link rel=”canonical” href=”/>

Use preferred domain redirect

Surprisingly, search engines will see and as two different websites. So, avoid the issue of duplicate content by setting your preferred domain redirect as either or This will redirect your non-preferred domain to your preferred domain.

Canonicalize your IP

This is another way to resolve the issue of duplicate content and avoid getting penalized. Simply redirect your IP address to your preferred domain. That way, search engines won’t be seeing your IP address and your website as two different websites with the same exact content.

Final Note

Help your site rank higher in search engines by optimizing your URLs for SEO. While there may be many factors involved in deciding if a page ranks or not, a well-optimized URL plays a crucial role..