How To Optimize For Voice Search

How To Optimize For Voice Search

The use of voice search has become increasingly popular in the last few years among consumers looking for local products, services or information to inform their buying decisions.

A 2018 PWC report reveals that approximately seven out of ten consumers (71 percent) prefer to use voice searches to perform a search query over the traditional method of typing. The number of people using voice search in the US is expected to reach 122.7 million before the end of 2021.

As more and more consumers rely on voice search to search for products or services they need, it’s important for businesses to start including voice search in their search engine optimization (SEO) strategy.

In this post, you’ll learn what voice search is, its benefits and how you can optimize your website to show up for voice searches when people are looking for products, services or keywords related to your business.

What Is Voice Search?

Voice Search

Voice search is a search option that allows consumers to speak to their devices such as smartphones when searching for a particular topic or business.

For example, someone who is driving home and wants to find a coffee shop will probably not want to be distracted by opening Google search and typing “coffee shot near me”. Instead, they’ll open a voice search and say “where can I get coffee”.

Voice search is an alternative to text search where consumers type out their questions in the search engines. It’s much easier and more convenient because you don’t have to type. The best part is, consumers can use voice search virtually on any devices, including smartphones, laptops, tablets, and PCs.

Why is Voice Search Getting More Popular?

Voice search is faster and easier

It’s faster and easier to search for products or services in search engines like Google using voice search than using the conventional method of searching. With voice search, answers are delivered quicker, making it the fast rising search trend among consumers.

Voice Search is More Convenient

In a very busy and fast-paced world, where time is money, many people no longer like to type out their questions. If you had to choose between speaking and typing a query like “what is the second most valuable tech company after Apple,” you would probably choose the former option for obvious reasons. 

Voice search is more appropriate for mobile

In the last decade, there has been a steady increase in the number of people who access the internet using mobile devices like smartphones and tablets. 

Smartphones paved the way for search assistants and smart speakers as users on mobile devices tend to leverage voice search the most. 

According to BrightLocal, 56 percent of all voice searches are conducted on a smartphone.

Strategies for Voice Search Optimization Success

1. Understand Your Type of Customer & Device Behavior

The best marketing decisions are those driven by data. A successful voice search optimization starts with research to know where users are searching from, search context and customer behavior. 

Having relevant information about your potential customers helps you understand how different people use voice search and the type of voice-enabled device the user.

2. Focus on conversation keywords

When people opt for voice search, they’re more likely to use a conversational tone than short phrases commonly used in text search.

For example, someone using text search will simply type out “roof repair service near me” when looking for a local roofing company in their area. But someone using voice search on their phone is more likely to use conversational long-tail keywords like “who offers the best roof repair service?”

3. Choose Long-Tail Keywords

Similar to the previous point, it’s important to start focusing attention on long-tail keywords if you show up for voice generated search results pages in search engines like Google or Bing. That said, you need to start considering local SEO and creating more location-specific content for each service area that you’re targeting. 

4. Build Pages That Answer FAQs

When people ask questions using voice search, they typically begin with “who,” “what,” “where,” “when,” “why,” and “how.”

This means they’re looking for specific answers relevant to their queries.

To answer these questions, create a FAQ (frequently asked question) page with each question beginning with above listed words.

Then go ahead to answer these questions using conversational tone and relevant long-tail keywords to appeal to voice search. 

5. Optimize your website’s loading time

Page loading speed is an important ranking factor both in traditional SEO and voice search. Voice searchers want to get immediate results, and if you have a slow website which takes several seconds to load, your content won’t rank for verbal queries.

The longer it takes for a website to load, the more likely for users to abandon it very quickly. That said, it’s important to optimize your page load speed at all costs. 

Here are some of the ways to improve your website loading speed:

  • Use compressed visual elements (images and videos) on your site
  • Reduce stylesheets and JavaScripts
  • Use a Content Delivery Network (CDN)
  • It’s recommended to use CSS3 and HTML5 frameworks as they load mobile web pages quickly

6. Optimize your GMB Listing

In the last few years, there has been an astronomical increase in the number of people who use location-based search terms such as “near me” both in traditional search and voice search. To rank for this search, you need to optimize your Google My Business listing.

A GMB listing is a way to let Google know that your business is located in a particular place. When a searcher asks Google for a product, service or business similar to yours in that area, your business could rank for that query.

Some of the ways to rank for “near me” include:

  • Use correct name, address and phone number (NAP) in your listing
  •  Choose the right business category
  • Include area codes
  • Target keywords with local search intents
  • Embed structured data using schema.org for improved performance in search engines like Google, Bing, and Yahoo.

Wrapping up

With each year passing, voice search’s popularity has continued to rise and will soon become a norm. Consumer behavior is constantly changing, and businesses and marketers must be prepared for the voice search trend to meet expectations. 

Follow the steps highlighted in this post to improve your website’s chances of showing up in voice generated research results. 

If you need further assistance with optimizing your website for voice search, don’t hesitate to get in touch with us.

For more information on how https://brooksinternetmarketing.com/ can help you with How To Optimize For Voice Search, please contact us here: (702) 249-0905.

Please also visit us on Merchant Circle.

What is E-A-T And How Do You Optimize It?

What is E-A-T And How Do You Optimize It?

What does E-A-T mean, where did it come from, why’s it important to website ranking, and how do you optimize for it? For answers to these questions and more about E-A-T, read on. 

To get things going, let’s start by looking at the abbreviation means. E-A-T is short for expertise, authority, and trust and is derived from Google’s Search Quality Guidelines – a document that the tech company gives to all its Search Quality Raters around the world. Who are Search Quality Raters and what do they do? Search quality raters are people whose work is to rate the quality of the results the search engine (Google) provides so that it has an easier time keeping track of websites its algorithm is rewarding. 

So, what is E-A-T’s Quantifying Measures?

#Expertise

Expertise, in essence, refers to the quality of a website’s content, its authoritativeness, and reliability. If the content you post on your site is being written by people who don’t understand your niche, or is of low quality, chances are Google’s algorithm will notice this and not reward the site with rankings. The search engine generally doesn’t condone such behavior.

#Authority

Authority is generally measured by a site’s recognition and value amongst its competitors and peers in its niche. When trying to determine your site’s authority, there are two important questions you need to ask yourself:

Is my site a topic of discussion in any authoritative panel? 

Is it getting a substantial number of backlinks? 

#Trust 

Trust, on the other hand, is measured by what people are saying about a website or business. One thing worth noting about Google is that the search engine company values semantics. This means that if your target audience has positive things to say about your services or products and your online reviews are generally positive, then Google will see your business/site as dependable and reward you for it.

The seo website Moz.com also has a domain analysis tool which can give you your website’s overall “spam” score.  This score is supposed to give you an overall “trust factor” for your website as well.  The lower the score the more trustworthy your website is.  The higher the score the more spammy your website appears.

Why is E-A-T Important for SEO? 

Optimize

The reason why E-A-T has become so important is that as Google has continued to evolve, it’s transitioned from a simple search engine to a solution that provides specific answers to very specific questions/queries. This phenomenon has been highly successful, and that can be partly attributed to the introduction of Google Home devices and Voice Search. 

For instance, let’s say you ask your Google Nest a very serious question like how to know whether the cut you just accidentally gave your hand by cutting carrots while making dinner is serious enough to have to go to the hospital or not. When you ask Google Nest your question, you trust that the device will provide you with the right answer, right? Now, imagine what would happen if the search engine provided you with the wrong, randomly-ranked answers. 

To ensure this never happens, Google does its best to make sure that it only ranks sites with high expertise, authority, and trust. This, for the search engine, is essential in ensuring that the information it provides is always accurate and dependable.

Google is responsible for providing the most appropriate answers to what its users are seeking or risk bad publicity and being sued. While the search engine has no emotions of benevolence, it understands that it has a responsibility towards its users and always does its best to provide as much precise and accurate information as it can. 

So, the reason why E-A-T is vital is that the search engine company has to look into the type of information it provides through search results and how it can ensure that results are always correct. 

Which Industries Does E-A-T Impact the Most? 

YMYL is an acronym that Google uses and is short for ‘Your Money or Your Life.’ While it might sound somewhat threatening, it isn’t. Essentially, YMYL refers to websites that deal with peoples’ lives, their health, or their financial situation. For instance, websites related to the medical and health industries automatically fall under the ‘Your Life’ section while those that take credit card information from users or sell products fall under the ‘Your Money’ section. All websites that offer health-related information or have an e-commerce element fall under E-A-T’s scrutiny.  

And while E-A-T’s scrutiny is implemented on all websites, its main focus is on health and finance-related sites as Google is looking out for the reliability and quality of the information being shared.

Why is E-A-T a Big Thing Right Now? 

In 2018, Google released a crucial algorithm update that impacted the rankings of many websites. A change in Search Quality Rating Guidelines that was highly publicized, and which appeared to have a significant impact on how websites were ranked, was the E-A-T update. Websites that were most affected by this update were those revolving around wellness, health, and medical.

Dozens of diet-related websites saw their ranking fall too as Google deemed that the information they were providing wasn’t written by professional/qualified medical experts. This caught the attention of the SEO community as it raised a huge red flag, which meant everybody had to follow the guidelines carefully. This new update forced website owners to take time and think about their content and ensure that it was written from a professional, qualitative viewpoint. 

Due to this update, more people are working hard to become E-A-T compliant and are more conscious of how they present their businesses online. The update presents a great opportunity for website owners to build credibility with their customers and comply with any future and past Google algorithm updates.

Here is How to Ensure Your Website is E-A-T Optimized

  1. Audit Your Brand

One aspect that makes any site reliable to Google and users is when a renowned individual willingly associates themselves with you. Having a well-known and influential personality back your brand will automatically put your site in good books with Google. If you publish wellness or health-related content or are part of the financial industry, it’s always a great idea to have a respectable and influential individual backing your business. This helps establish trust. 

We’ve noticed that many websites have managed to improve their ranking on Google during the E-A-T update period as they had author bios and pictures for specific content written about financial or medical topics, including the author’s qualifications and credibility. On the other hand, content that lacks information about the person who wrote it is generally disregarded and typically ranks poorly.

You can mention prizes, awards, and qualifications your business has achieved. Showcasing your accomplishments and successes works wonders for developing a good rapport and credibility with potential customers and leads and helps the search engine understand that you’re E-A-T compliant. 

  1. Review the Content You Publish on Your Website

For your site to maintain a dynamic online presence, there are a few questions you need to ask yourself first concerning the content you create:

Does my content highlight my expertise?

Does it have sufficient width and depth to provide a professional context on whatever topic I’m writing about?

Is it better than what is on my competitors’ and peers’ websites?

Can the information I provide be considered the best in class? 

  1. Ensure You Provide Quality and Trustworthy Content From Here on Out

The practice of providing high-quality and dependable information can become quite useful for you as a business. Consider building a framework that guarantees the proficiency of the people writing on/for your website. Sites like Kola Tree allow users to hire freelance experts in matters related to medicine or science. With such options, finding an expert that can create well-written, trustworthy, and authoritative content for your website shouldn’t be that difficult. 

  1. Thoroughly Promote Your Authority 

One way to accomplish this is to make sure you get featured or mentioned on other authoritative publications within your industry. This is one of the best ways to establish authority. If you need help implementing E-A-T, consider getting in touch with a professional search engine optimization consultant for guidance and advice. 

E-A-T SEO checklist:

Positive reviews

Strong and Quality backlinks

Relevant content

Quality content

Reasonably long content

Proven expertise in your niche

Trustworthiness of brand

Are people sharing your content?

Conclusion

E-A-T (expertise, authority, and trust) is especially important for websites classified as YMYL (Your Money or Your Life) such as those in the financial and medical sectors. After Google’s August 2018 update hit diet and nutrition websites hard, website owners realized the importance of the E-A-T update. The term is derived from Google’s Search Quality Guidelines, and the search engine is quite specific about what makes a website with high E-A-T. If you own a website, then this is something that you need to keep in mind as we move forward irrespective of your industry and niche. 

Google’s perspective aside, E-A-T is a useful tool for building credibility with audiences and implementing the guidelines that guarantee your compliance with E-A-T. Remember to check the expertise and credibility of the individuals creating content for your site, and always make sure you attach a name, face, and qualifications to all your posts. Enforcing the tips mentioned here will help demonstrate the genuineness of your content to your audience while making your site E-A-T compliant per Google’s Search Quality Guidelines.

For more information on how https://brooksinternetmarketing.com/ can help you with What is E-A-T And How Do You Optimize It?, please contact us here: (702) 249-0905.

Please visit us on VegasFuse.

Simple Steps to Optimize Your URLs for SEO

Simple Steps to Optimize Your URLs for SEO

Even in the face of fierce competition, optimizing your website for search engines will guarantee consistent, long-term traffic to the site. Yes, you may not have control over many SEO factors, such as who your competitors are and what they are doing. But you can still benefit from on-page optimization, which is very much in your control.

One on-page best practice that’s actually stood the test of time is URL optimization. Although it may look insignificant to many site owners and content creators, it can deliver a huge benefit to your site SEO-wise. 

So, let’s talk about how you can help your pages and posts rank better on search engines by optimizing your URLs.

URL Optimization; Does It Really Matter?

Yes, a well-structured SEO-friendly URL is important for both search engine and user experience. Such URLs look concise and clean. They are easier to share and provide enough information for search engines about the page.

While search engines factor many variables into their decision-making process, URLs are an important part of it all. Therefore, optimizing your URLs will go a long way to help your pages rank higher while giving your site an overall boost.

Best Practices for Creating SEO Friendly URLs

URLs

#1: Keep it as simple as possible

If you can’t read every word in your URL, why do you think search engines would? Search engines understand that users read the URLs before clicking, and that will be a problem if your URL is not readable.

As they read the content on your page, search engines also read the words in the URLs. This helps them understand your content, so they can connect you to the right target audience.

For example, which of the URLs below do you think will give you the best result when looking to buy a brown leather jacket?

Of course, you will go for the first URL; so also will search engines.

#2: Include keywords in the URLs

You should always include your target keyword or phrase in the URL and not only in the body of the page. It is also important that the keyword be positioned at the beginning of the URL. This is because search engine spiders give less significance to words towards the end of a URL.

However, be careful not to use too many keywords in the URL. It is called keyword stuffing – and that will lead us to the next point about creating SEO-friendly URLs.  

#3: Don’t keyword stuff the URL

It can be tempting to want to include multiple keywords in the URL. This is especially true when the page is useful for a number of different keywords. But that is not a good practice, and search engines usually penalize users for doing it.

Keyword stuffing will harm your SEO, so don’t do it. Instead of trying to squeeze multiple keywords into the URL slug, choose just one of the keywords and let the content of the page drive the rest of the conversion.=

#4: Separate words with hyphen, not underscore

When optimizing your URLs, the way you separate words is very important. Instead of using underscore to separate the words in your URL, consider using a hyphen. This is because Google robots are designed in such a way that they read hyphens as spaces between words but read words connected by an underscore as one word.

So if you would like to increase your chance of getting ranked, you need to pay special attention to this rule. See what we mean in the example below:

#5: Don’t use capital letters and special characters in your URLs

Capital letters in URLs will only confuse both search engines and readers. They can make it exponentially difficult to understand your URL. At the same time, avoid using special characters and symbols in your URLs.

Special characters and symbols can break your links, so it’s better to avoid them completely. Even if you use “&” in your page title, you don’t have to use that in your URL, too.

#6: Avoid using dynamic URLs

A dynamic URL is automatically generated when your page is loaded, and usually contains unnecessary parameters that can cause crawling issues. Such parameters could include “=,” “&,” and “?”.

Instead, use a static URL that stays consistent every time your page is accessed. 

#7: Limit the number of folders in your URL structure

Be careful not to load your URLs with unnecessary folders. Instead, use only the amount of folders that are needed in your URL structure. Remember, URL structure can signal the importance of a page on your site.

#8: Block bad URLs with Robots.txt

Duplicate content on your site can get you penalized. So, avoid this by blocking search engines from indexing multiple URLs to the same content. Sometimes, duplicate URLs of a particular content may be generated on your site, especially if you have features creating filters on your site. But you can block extra dynamic URLs that could be generated by these features with Robots.txt.

#9: Add mobile URLs to a sitemap

Some people may argue that if your site is responsive, you don’t need to indicate mobile-friendly pages on the site. Well, it is better to be on the safer side. So, tell major search engines like Google which pages on your site are mobile-friendly in a sitemap.

Remember, mobile-friendly pages have a better chance of ranking higher in mobile search results. And more than 60% of searches conducted today are done from mobile devices. Hope you get the gist!

#10: 301 Redirect broken links

If you must change a URL for any reason, remember to let search engines know about this change, too. Changing a URL means you are removing a page that has already been indexed and other sites have linked to. That can cause you to lose your high-ranking position on search engines because they won’t be able to find the page again.

But you can prevent that from happening by implementing a 301 redirect on the old URL to notify Google bots that the page has moved to a new destination.

#11: Use canonical URLs

Duplicate content can be accidentally created on your site, and it can get you penalized by search engines. Prevent this from happening by using canonical URLs to specify which of the URLs you want the search robot to index. 

3 different ways to do it:

Use dynamic content

When multiple URLs have been created for the same content on your site, you can tell search engines which of the URLs should be chosen as preferred. Just locate all the other URLs and add a rel=”canonical” element in the head of the pages except the one you want to use as preferred.

Example: <link rel=”canonical” href=http://yourdomain.com/brown-leather-jacket”/>

Use preferred domain redirect

Surprisingly, search engines will see yourdomain.com and www.yourdomain.com as two different websites. So, avoid the issue of duplicate content by setting your preferred domain redirect as either www.yourdomain.com or yourdomain.com. This will redirect your non-preferred domain to your preferred domain.

Canonicalize your IP

This is another way to resolve the issue of duplicate content and avoid getting penalized. Simply redirect your IP address to your preferred domain. That way, search engines won’t be seeing your IP address and your website as two different websites with the same exact content.

Final Note

Help your site rank higher in search engines by optimizing your URLs for SEO. While there may be many factors involved in deciding if a page ranks or not, a well-optimized URL plays a crucial role..

Tips To Create Search Engine Friendly Title Tags

Tips To Create Search Engine Friendly Title Tags

Title tag optimization is an important aspect of your on-page SEO. Not only does an optimized title tag provide a hint to search engines on what your page is all about, it can significantly increase your click-through rates and rankings.

But as with anything SEO, there are best practices to follow if you want to write search engine friendly title tags whether for your blog posts or core service pages on your website.

In this post, you will learn what title tags are, how to write a title tag, and how to optimize your title tags before publishing your web pages.

Ready? Let’s get straight into the details…

What Are Title Tags?

Search Engine

The title tag is an HTML element that describes the title of a blog post or page. The titles play important roles in browsers, search engines and on the web in general.

The title appears as the title of a page or post when shared on social media. For example, when you paste a link on Twitter or Facebook, the snippet will show the title of the page.

A good title is optimized to help search engines understand the content of your page. Therefore, your goal should be to create a relevant title that accurately describes your page.

Like any typical HTML tag, the title meta tag is surrounded by a tag <title> start tag and an end tag </title>.

For example, the title of this blog is “Hacks To Creating Search Engine Friendly Title Tags”.

The meta title will look like this:

<title> Hacks To Creating Search Engine Friendly Title Tags </title>

If you’re using a CMS like WordPress, the title is automatically created based on what is written in the title of the page or blog post.

 What is the difference between a H1 tag and page title?

In HTML terms, a Title Tag is represented as a “title” while the H1 Tag stands for “h1”. Although page titles and H1 tags primarily perform the same function of giving more information about what a website page is about, there exists a major difference between the two.

Major difference:

  • Title Tags: The title tags are what appear on the search engine result pages. It is what drives the clicks from the search engine to the actual page when searchers can access the content. The title tag is the default title used for bookmarked pages. Please note, Title Tags don’t appear on the actual website page.
  • H1 Tags: The H1 tag is the actual heading that appears on a webpage in large text. This is what users will see once they land on your webpage. The H1 tag ONLY appears on the webpage, and doesn’t show up in search engine result pages.

Should your title tag and page heading be the same or different?

As it is with a lot of things in SEO, the answer is: it depends. The two important things you want to consider are: user experience and your ultimate goal. The situation can be different for each webpage. 

Does it make sense to create a unique title tag from your H1 tag? Your title tag should be informative and conversion-driven. You want something that gets the searcher to click-through to your webpage to read your content. So, yea, create catchy, compelling and relevant title tags.

In addition, it is important to note that many content management systems set the title of the page as the title tag and H1 tag by default. If you want them to be different, you’ll have to manually edit or rewrite the default title tag.

How to Create Search Engine Friendly Title Tags

 Follow these simple steps to start writing search engine friendly title tags today and improve your click-through rates:

Each page of your website should have a unique title tags

Each page on your website needs to have a unique title tag that accurately describes what the primary page is about. This is a basic optimization hack that helps search bots to properly crawl and categorize the content on your website.

Write short & descriptive titles (50-60 characters)

Remember it is only a title, not an essay or summary. Keep your titles short, sweet and engaging. Don’t try to stuff too many keywords in your title tags. In fact, it is recommended that you keep your titles between 50-60 characters. 

Now, if you write longer titles, the search engine will cut off the remaining parts, and only show the first 60 characters. If your title isn’t optimized within the character limit, it might hurt your CTR.

A page title should perfectly describe the page content

 Ensure your title tag provides a brief overview of what your webpage is about. What is the searcher going to learn on your webpage? Give them a sneak peek of it in 60 characters or less, using relevant words that perfectly describes the content on your webpage.

Your H1 tag should Include your primary keyword

Fit your primary keyword into your title in a natural and smart way. That helps provide a signal to search engines about the subject your web page addresses. 

Create sensible and appealing meta descriptions

 Although meta descriptions are entirely different from a title tag, they complement each other. Your meta description is a short note that appears right under your title tag on the search engine result pages. A compelling meta description plus an optimized title tag will send your click through rates through the roof.

Use Onpage Optimization Tools

Install onpage optimization plugins like Yoast, Rank Math, and SEOpressor to make creating search engines and user friendly title tags and H1 tags easier for you. 

Wrapping up

There you have them, the simple but effective steps you can use to create search engine friendly title tags that help you drive more organic traffic to your website and increase your conversions. Start implementing these tips right away and watch how the search engines reward you with more traffic.It doesn’t get easier than this!

Selecting The Right Anchor Text for SEO

Selecting The Right Anchor Text for SEO

Choosing the right anchor text helps provide additional context to links on (or pointing to) your website which can significantly increase your ranking on search engines as well as improve user experience.

Anchor text optimization helps create relevance around your content, influence rankings, and drive more clicks to your page. 

Here’s what Google founders, Sergey Brin and Lawrence Page have to say about anchor text in a research paper called, The Anatomy of a Large-Scale Hypertextual Web Search Engine.

“The text of links is treated in a special way in our search engine. Most search engines associate the text of a link with the page that the link is on. In addition, we associate it with the page the link points to.”

In this post, you’ll learn how to use anchor text correctly to improve your keyword ranking on search engines. This post covers a concept known as anchor text ratios and why you

What is Anchor Text?

Anchor Text

An anchor text is a visible and clickable text that you see in a hyperlink on web pages. Readers click on anchor text to navigate from one web page to another, which can either be on the same website or a different website. It creates a physical connection between two separate web pages.

Anchor texts are typically highlighted and colored differently from the rest of the text. A carefully selected anchor text doesn’t only function as a ranking signal to search engines, it can improve user experience on your site. Relevant, natural and keyword-rich anchor texts help you in optimizing your content for on-page SEO.

This is what a code for anchor text looks like:

<a href=”https://www.brooksinternetmarketing.com”>SEO services </a>

In that code, “SEO services” is the anchor text and it’s linked to the Brooks Internet Marketing homepage (www.brooksinternetmarketing.com)

Types of Anchor Text

Anchor texts can appear in different ways. Here are some of the types of anchor texts

Exact-match Anchor

Exact-match anchors are those that include keywords that mirror the pages that are being liked to. For example: ‘On-page SEO’ linking to a page about On-page SEO.

Partial-match Anchor

Partial match anchor texts include variations of the targeted keywords on the linked-to page. For example: ‘internal linking’ linking to a page about On-page SEO.

Branded Anchor

An anchor text is branded when it contains a brand name of a business or organization. For example: ‘Forbes’ linking to a blog post on the Forbes Blog.

Naked Anchor

An anchor text is naked when it uses only the URL of a web page. For example: ‘www.brooksinternetmarketing.com’ is a naked anchor.

Generic Anchor

A generic anchor text doesn’t provide any connection to the linked-to page. Generic anchor texts use common phrases like: ‘Click here’, ‘Order now’, ‘Learn more’, etc.

It’s also possible to embed a link inside an image. In such cases, Google will use the text in the image’s alt attributes as the anchor text.

SEO Best Practices For Anchor Text

An SEO-friendly anchor text is one that’s succinct, non-generic and relevant to the linked-to page. While you don’t have power over the anchor text that other sides use to link to your web content, you can apply the following SEO best practices when you’re doing either internal or external linking on your website.

Use Succinct Anchor Text

Although there’s no universally length limit for anchor text, it’s best to keep your link text as brief as possible. Using a few words, your anchor text should successfully describe the linked-to page and as well as highlight the specific word or phrase you want users to click on.

Target Relevant Pages

As search engines continue to advance, they have hundreds of metrics in their ranking algorithms. One of the strongest ranking signals is link relevancy. It’s helpful to link only pages with intersecting topics. A highly relevant link can boost your chances of ranking both the source page and the linked-to page for keywords related to their topic.

For example, it will be inappropriate to use ‘internal linking’ as an anchor text and then link it to a page about social media marketing. There’s a mismatch.

Links that point to content related to the topic of the referring page are likely to send stronger link equity or relevance signals than links pointing to unrelated content.

Avoid Generic Anchor Text

Generic anchor text doesn’t provide value or contextual information to Google about the source page and it’s hard to determine its relevance to the linked-to page. You miss out on the opportunity to pass link relevance to your target page whenever you use a generic anchor text. 

Anchor Text Ratios

Links are strong signals in Google’s overall ranking algorithm. As a result, black hat SEOs use several tricks to create unnatural links to rank websites.

The idea of anchor text rations was created to detect unnatural linking patterns and penalize unethical practices.

In the early days of Google, the search engine used what’s called statistical analysis to identify unnatural linking patterns. Today, Google uses Spam Fighting AI at the indexing level to block spam sites from entering the index. This means all the links on those pages will not have a chance of ranking in search engines.

If you’re getting links naturally, then there’s little or nothing to worry about since you don’t have power over your anchor text.

But if you have to go out of your way to get backlinks, then there are chances that you may always be lucky to create acceptable links. So the question is, how do you ensure that your links look natural to Google?

The best way to know if your links are in the right shape is to look at the backlink profiles of the top ranking sites in Google across all industries.

For example, your homepage SEO should have:

80%-90% links that fall in the brand, natural and URL anchor text category.

Up to 10% of links should include key phases combined to create anchor text

Up to 5% of links should include exact match anchor text.

Anchor text is critical to your link building efforts, as it can indicate to Google what a page is about. Not using the right anchor text or using generic anchor text, such as “click here” is generally considered as a poor SEO practice and can negatively affect your ranking. Following the tricks in this article will help you choose the right anchor text and increase your ranking in search engines.