Proper Internal Linking to Boost Rankings

Proper Internal Linking to Boost Rankings

The Right Way To Do Internal Linking For Ranking Boost

Internal linking is crucial to SEO success, yet it either receives no attention or done improperly.

According to Google, the number of internal links pointing to a page is a signal to search engines about the relative importance of that page.

In addition, having effectively distributed internal links across your website helps you establish a solid structure, making it easy for search engines to crawl and index your pages.

In this post, you will learn how to properly do internal linking to increase your website’s ranking on Google, Bing and other search engines.

What is An Internal Link?

Internal links are links that point from one page to another page on the same domain (website). Unlike backlinks, you’re completely in control of where your internal links are placed and what pages they are linked to within your website.

Internal links are useful for three reasons:

  • They allow users to easily navigate a website
  • They help establish information hierarchy for your website
  • They help distribute link equity or ranking power around the given website

Why Is Internal Links Important For SEO?

Search engines like Google use internal links to help discover new content on websites. Google bots or spiders crawl websites regularly to find new web content and then index them in their large pool indices. To achieve this, they need access to a crawlable link structure which serves as the pathway for them to understand how your website is structured.

Ensuring that your pages are logically linked and knitted together makes it easy for search engines to access your content and get your pages listed in the search engine’s indices.

Conversely, if you publish a new page or blog post and forget to link to it from elsewhere or link it to another page on your site, then Google may not know it exists.

Also, proper internal links improve the flow of PageRank or ranking power around your site. This is very important. Generally speaking, the more internal links a page has, the higher its ability to rank. However, it’s not about quality; the quality of the links is also extremely important. This also means using the right, keyword-rich anchor text and linking to relevant pages. More discussion on this shortly.

SEO Best Practices For Doing Internal Linking

SEO Best Practices For Doing Internal Linking

Link to Important Pages

It’s important to bear in mind that you’re not doing internal linking because it’s part of formality that goes into publishing a new page.

Instead, you’re spreading PageRank, and you have to ensure this link authority is spread to all your important pages. Doing so will help your pages to rank better in Google and other search engines.

To find relevant pages to like from, you can try a “site:” search.

Let’s say you’ve published an article about “local SEO” and you want to give it a boost. You can start by searching in Google with this search operator: site: “keyword or phrase related to page”

Google will return pages that you can possibly link to that page. 

Use Keyword-rich anchor text

Anchor texts are visible texts on a page with clickable hyperlinks attached to them. This is the part that users click on when reading your content. It’s commended to use descriptive and keyword-rich anchor text when doing internal linking. This helps users and Google understand what the page you’re linking to is about.

For example, you just finished writing a blog post about On-page SEO and somewhere in the article you want your audience to understand what “Image SEO” means. To do this, you can link to another page on your site that fully discusses image SEO by ensuring that your anchor text contains relevant keywords.

Unlike backlinks, internal links could have exact match anchor texts. Google has said that using lots of exact match anchor text in internal links will not “typically” affect your website.

Avoid Using The Same Anchor Text For Two Different Pages

Although Google has continued to develop sophisticated algorithms to solve problems arising from semantics, sometimes the search engine can have trouble differentiating two pages with related topics.

Let’s say you have two articles on your site. One is about guest posting. And the other is about how to look for prospects for guest posting.

You observe that “guest posting” is central to both blog posts. To avoid confusion, it’s advisable to use different anchor text for each article when referring to them in your new blog post.

Avoid Orphan Pages On Your Site

An orphan page is a website page that is not linked to or from another page of your website. Google won’t be able to find orphan pages unless you submit your sitemap via Google Search Console or the pages receive backlinks from crawled pages on other websites.

But this is not a chance you want to take.

You can use link building like Ahrefs or Moz Pro to locate linkless pages on your website.

To conduct the search on Ahrefs, for example, head to Site Audit > Links > Issues tab > Orphan page.

Once you locate the pages, you can start linking them to relevant pages to ensure flow of link equity around your website. 

Conduct Regular Internal link Audit With Google Search Console

Google Search Console comes with an amazing feature called “Links”. From there, you can see how your site’s internal links are distributed and set up. It shows you the pages with the most internal links and how much each has.

Ideally, your important pages, such as homepage, core service pages, landing pages and “contact us” pages should be your priority pages. In a situation where most of your internal links are going to less important pages, you may need to start focusing on redirecting links to your high-priority pages.

It’s recommended you do an internal link audit once or twice a year.

Automated Internal Linking

Internal linking isn’t difficult. You simply need to set up a logical, hierarchical site structure and guide your internal linking to follow that structure. You should always remember to strategically link from your high authority pages to those that need more SEO boost.

If you’re a WordPress user and need an automated plugin organizing your internal linking, Link Whisper could be a great choice for you. Designed using the most sophisticated technology, Link Whisper helps you speed up the process of internal linking, enhance the relevance score of your important pages, and improve your chances of ranking higher on Google. Visit their official website to learn more.


For more information on How can help you to Use Headings Correctly On Your Website, please contact us or visit us here

Brooks Internet Marketing

32221 Alipaz Street San Juanico Capistrano, CA 92675

(949) 940-5295

How To Use Headings Correctly On Your Websites

How To Use Headings Correctly On Your Websites

How To Use Headings Correctly On Your Websites

Your H tags are one of the most important elements when it comes to on-page SEO. Not only do they help web visitors understand the structure and meaning of your content, they are an essential ranking signal for search engines.

Each time you publish a blog post or page on your website, search engine bots scan your headings to make sense of your content. Without the headers, it will be difficult, if not impossible for search engines to properly crawl and index your pages.

However, as simple as the practice of using headers appears, many people often get it wrong and unknowingly hurt their chances of better ranking on search engine result pages (SERPs). In this post, you will learn the simple ways to do your H tags for effective results.

What Are H Tags?

H Tags are HTML tags that indicate headings on a webpage. HTML stands for Hypertext Markup Language and it’s used by most websites to create webpages. HTML has six different heading tags, starting from H1 (the biggest) down to the least in the sequence.

H1s Are The Most Important In Content

Of all the heading tags, H1 is considered one of the most important tag and is traditionally used to capture the title or headline of your article or page on your website. The heading tag also acts as an information guide for the search engine bots as it’s the most visually notable content on the page. Thus, it should include relevant keywords or search terms that people are likely to use when looking for a product or service related to yours.


H1 Tag Optimization Tips

  • Always use only one H1 per page/articles
  • Wrap your page or blog title in H1
  • Include primary keywords for the content in the H1
  • Avoid getting the H1 saturated with too many keywords
  • Use between 60-70 characters in the tag length

Making The Most of H2, H3…Tags

Headings 2, 3, etc are equally important H tags used to break web pages page and content, generally, into logical structures. Most readers like to scan content to get an idea of what the text, sentence or paragraph is about.

How To Use Headings Correctly On Your Websites

The H2 and the likes help readers to navigate through web content in a meaningful and intelligible manner. Unlike H1, H2-H6 can be used more than once and they can appear anywhere in the body of the contents. However, it’s best to ensure that H tags are used in logical order within each section of content.

H2, 3, etc Tag SEO Tips

  • Always write brief, well-articulated H2 through H6 tags
  • Avoid using links in heading tags, unless you intend to take readers away from your page

See how H Tags are used in this blog post…

H1 tag: H Tags: How To Use Headings Correctly On Your Websites

    H2: What Are H Tags?

    H2: H1 Tag Are The Most Important

              H3: H1 Tag Optimization Tips

    H2: Making The Most of H2, H3…Tags

          H3: H2, 3, etc Tag SEO Tips

H2: Wrapping Up

H4, H5, and H6 are rarely used. They are useful for breaking up content in long reads.


Using your H tags properly is helpful for your users as well as for search engines. Heading tags increase user experience, improve accessibility and could play a significant role in your page ranking. So, always remember to use them in your copy, just ensure you use them correctly.


For more information on How can help you to Use Headings Correctly On Your Website, please contact us or visit us here

Brooks Internet Marketing

32221 Alipaz Street San Juanico Capistrano, CA 92675

(949) 940-5295

How To Create Unique Content For Your Website

How To Create Unique Content For Your Website

Having unique content doesn’t only set your website apart from the competition, it helps you develop a reputation as a trusted authority in your niche and earn you juicy spots on search engines like Google. If you want your website to become a favorite destination for your target audience when searching for a keyword related to business, then you’ll need to invest more time, effort and resources in creating unique, compelling and valuable content. In this post, you will learn how to create unique content that pulls traffic, engages visitors and converts them to leads.

What Is Unique Content?

Unique content is a term used when referring to a piece of content that is original and not duplicated anywhere else on the internet. Unique content is a vital on-page SEO signal. It plays an essential role in search rankings because many search engines, including Google, Bing and Yahoo use algorithms that rate unique content highly on search engine result pages (SERPs).

Steps to Creating Unique Content

Develop a clear content strategy?

Content strategy is the planning, development and management of content that goes into your website. Having a solid content strategy will guide your plans for what, where and when to create content for your target audience. Your content strategy is shaped by your business goal, purpose and direction while ensuring that every single piece of content resonates with your target audience.

Do your research

Research is an important step in every content writing process. When you write, you want to ensure that you provide your audience with the most relevant, updated and useful content. Research involves checking out what others have written about the topic you want to write about. For example, if you want to write about “Best Keyword research tools on market”, you may have to research what other reputable websites have written about it. It’s always advisable to use multiple sources for your research to avoid writing from a narrow-minded point of view.

Develop an Outline

Outlining means visualizing the ideas you intend to include in your content and designing a structure for your writing. This involves creating supportive arguments, identifying pros and cons of the subject matter, developing headlines, and a lot more. Basically, the outlining is done to paint a graphic image of what your writing will entail.

Make your rough draft

The drafting stage is where you bring together all the ideas, facts and figures you’ve gathered in the process of researching the topic you want to write about. This isn’t the final draft of your writing, so you shouldn’t be too concerned about making mistakes. Drafting involves writing naturally, using the information you gathered in the research stage.

Edit and proofread

Once you’ve created your draft, it’s time to go over it again and start editing for grammar, facts, and logic. You have to be as meticulous as possible to ensure that you’re not only producing content that’s grammatically flawless, but also relevant to your audience. This is where you pay adequate attention to your choice of words, illustration and ensure that your content is easy to read.


Once your content has been carefully edited and proofread, it’s time to publish.

To Create Unique Content For Your Website

Deciding Whether To Create Your Content or Outsource to A Freelance Writer

When creating content for your website, you can decide to write by yourself, assign the writing to an in-house writing team or outsource to a freelance writer. Either way, the most important thing is to ensure that you’re creating content that’s truly helpful and relevant to your audience. More importantly, the content needs to be unique.

How To Get Your Business Listed in Google Maps

How To Get Your Business Listed in Google Maps

How To get your business listed in google maps

If you own a business and you care about being seen online in the specific city in which your business is located, then it is imperative to have your business show up in Google Maps.

What is Google Maps?

When you search for a specific keyword, take the keyword, “Fabric Protection” for instance, the first result you get will generally look like this:

Maps SEO

In this picture, the first results that people see when searching for any keyword are the Google Ads where businesses pay Google per click, and the Google Maps results like in the picture above. 

These results show the local business results of businesses nearby, from the city in which you are searching from.  As you can see, only 3 results show up in the Google Maps Results.  

There are more than 3 results usually, but in order to see them you must click the “view all” button at the bottom of the Google Maps results in order to see the remaining businesses that are optimizing themselves for the keyword you are searching for, in this case, “fabric protection”.  Depending on how many businesses want to show up for the same thing will depend on how many results end up in the “view all” area. If your business wants to show up in the top 3 you will likely also need something called search engine optimization in order to get there but that is a topic for another day.

In Order To Get Seen in Any Maps Result you Must Have a Google My Business Listing

But in order to even be in any of the Maps results your business MUST have a Google My Business listing associated with your business or you CANNOT be listed in the maps results.  It is possible to have a Maps result if your business did not create a Google My Business listing yourself, as Google may have created one for you if Google knows your business exists. If you have never created a Google My Business listing but see one show up for your business then you need to “claim it” to obtain control over the listing.

A Google My Business as seen from the person searching looks like this:

Local Maps SEO Expert

In this case, the person would be searching for “Fabric Protection Las Vegas” and Ultra-Guard’s Las Vegas Google My Business location shows up.  If Ultra-Guard did not have a Google My Business listing for Las Vegas then only the businesses that did have a Google My Business listing would show up, or if no businesses did, then only the organic listings would appear like this:

Local SEO Specialists

So you can see just how important it is to have a Google My Business listing if you want to show up in Google Maps results for the city in which your business is specifically located.  

What are the Steps to Get Your Business Listed in Google Maps?

To sign up for a Google My Business listing, it is easy!  Just follow these simple steps:

  1. You Must have a Gmail Account.

In order to be listed on Google My Business, which is a Google-owned property, you must obviously use Google’s email account which is Gmail.  So, step 1 is to simply create a Gmail account for your business.

Simply go to Google and search for “gmail”

Local SEO Expert

Then click the “sign-in” button on the top right corner. See image above.

Google Maps Expert

Then click the “create account” button.  See image above.  And simply go through the steps it asks to create your Gmail account for your business.  You will need a phone number that you can have text messages sent to and also a backup email where you can receive email from Google as well for the Gmail account 

2. Now Create your Google My Business Listing:

After you have created your Gmail account then you will need to simply create your Google My Business Listing. Go to Google and search for “Google My Business” 

Local Maps SEO

Click the top listing that says Google My Business.  Then click “sign-in”.  Then click “add your business to Google”.

Orange County Google Maps SEO

Then put in your business name

Maps SEO Expert

Add your business category

Local SEO Services

Add whether you are a storefront that people can visit or whether or not.  If you don’t want people to visit your store you are a Service Area Business and your business can still be on Google Maps but you will hide the address so people don’t come to your business.  

Rank Locally in Maps

Add the business address

Las Vegas Google Maps SEO

Add your phone number and website information.

Google Maps SEO

If you don’t have a website don’t worry!  Google will give you a free one if you click Get a Free Website based on your information.  

Put in the name for the postcard and hit go. Google will then ask you a few other questions to get information from you and then bring into the inside of your Google My Business listing which looks like this:

Google Maps

This particular listing is not real and was created solely for the purpose of this article.  

Congratulations, with all of these steps done you have created a Google My Business listing and are now on Google Maps!  Your Google My Business listing does have information that you can add under the “info” tab like business hours, phone number, business description etc. and under the “photos” tab you can add your business photos etc. 

Local SEO Expert

That is everything you need to do to be listed on Google Maps!  However, showing up in the top 3 is another story which will likely require search engine optimization (SEO) to get your business optimized enough to be in the top 3 results.  

If you are interested in having search engine optimization done for your website I can help.  I specialize in local SEO for small businesses and as you can see, Ultra-Guard is in the first map’s position.  I can be reached at (949) 940-5295 or simply send me a message on the contact form of my website here: I  am happy to give free consultations to show you how I can help your business achieve these types of results.  

I hope you enjoyed this article and I look forward to helping your business today.

Local SEO Tips Every Small Business Should Know

Local SEO Tips Every Small Business Should Know

Local SEO Expert

Local SEO Tips

If your business operates on a regional level, investing in local SEO should be an integral part of your marketing campaign. Whether you are a brick-and-mortar business or service-area business, standing out amongst the local pack is a top priority. Local SEO aims to improve your visibility in the search engine results in a specific location, unlike national SEO, which is focused on rankings across the country.

Well-implemented local SEO will also help to improve your chances of effectively competing against larger domestic enterprises with access to more resources. Considering that search engines highly consider the searcher’s geographic location, investing in local SEO often translates to increased traffic, conversion, and sales. Keep in mind the fact that 35% of all search traffic is local. This is a significant amount of traffic and potential customers that your business could be missing out on.

To help you optimize your business for local SEO, we have outlined some expert local SEO tips you can do yourself.

  1. Optimize Your Google My Business Listing

This is perhaps the easiest and most effective way of gaining visibility in local search results. Google is always looking to provide users with relevant, authentic, and useful content. Google My Business acts as a tool for Google to verify that your business is genuine. Once you meet Google’s requirements, you can find your business listed at the top spot of the coveted sidebar section in Google’s local search.

To optimize your business for Google My Business

– Create and verify 

– Ensure that the information provided is correct and up-to-date

– Publish posts and share messages with customers using Google Posts

– Encourage customers to leave reviews online

– Respond timely and appropriately to reviews

  1. Build and Manage Customer Reviews

Customer reviews are some of the most powerful local ranking factors. When ranking, search engine algorithms often take into account the volume of reviews you get, how frequently, the ratio of positive to negative reviews, and the number of reviews using keywords. 

Encourage your customers to leave reviews online and respond to them in a timely manner.

  1. Make Sure Your Website is Mobile-Friendly

It is estimated that nine out of every ten smartphone users do local searches on their phones. As such, making your website fast and mobile-friendly is necessary if you want to remain relevant in the local pack.

Las Vegas Local SEO Expert

  1. Ensure Your Business Name, Address, and Phone Number is Consistent Online

To achieve a higher ranking in the local search results, you have to make sure that both your customers and search engines can easily find your business. All directories where your business is listed online should have the same exact name, address, and phone number. This not only helps to increase your visibility online, but it also helps to enhance your local SEO.

  1. Consider Local News and Events When Creating Content

One of the best ways to attract your customers’ attention is to publish content that touches on issues that are directly affecting them. This can include adding location-specific webpages providing relevant and quality local content or publishing blog posts that address local stories, news, and events.

So there you have it, 5 of the top local SEO tips that you can easily do on your own. By investing a little of your time and effort, you may be well on your way to the top of the local pack.

Contact a Local SEO expert at Brooks Internet Marketing to learn how Brooks Internet Marketing’s highly effective SEO campaigns actually work to rank your business. We offer free 30-minute screen share consultation!

For more information on how can help you with Local SEO Tips every small business should know, please contact us at  (702) 249-0905, or visit us here:

Brooks Internet Marketing

1404 South Jones Boulevard, Las Vegas, NV 89146

(702) 249-0905

Las Vegas Local SEO Expert